MxMIndia

Tag: Akkineni Nagarjuna

  • Launches ‘Muhurat’ jewelleries

    Kalyan Jewellers campaigns for wedding season

    By Our Staff

    Kalyan Jewellers has launched a new campaign highlighting its wedding jewellery brand Muhurat. Brand ambassadors, Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Prabhu Ganesan, Akkineni Nagarjuna and Manju Warrier portray key roles in the ad. The music is composed  and sung by Shankar Mahadevan with Shashaa Tirupati joining in as the female lead.

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “Indian weddings are diverse and vibrant with varied traditions, customs and special moments, and our new Muhurat campaign tells the story of one such bride and her family, on her special day. The very same diversity is also seen when it comes to bridal jewellery, and as a brand with a pan-India presence, we understand that jewellery worn on that special day is a legacy every woman is proud to own. Our specially curated and newly revamped Muhurat wedding collection features exclusive designs inspired by regional trends, and are designed and skillfully crafted by local artisans.”

     

     

  • Features Bollywood star Katrina Kaif along with regional brand ambassadors

    Kalyan Jewellers lights up digital with new campaign

    By A Correspondent

     

    Kalyan Jewellers has launched its all-new digital campaign for the Diwali season. The campaign ‘Dil Roshan Toh Diwali Roshan’ features Kalyan Jewellers’ global brand ambassador and actor Katrina Kaif with the regional brand ambassadors for key markets, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty.

     

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “We have focused heavily on digital campaigns this season and allotted around 30% of marketing budgets into this. Our campaign videos focused on the concept of ‘Sisterhood’ featuring three friends in a celebratory mode – lighting diyas, gifting jewellery or exchanging Diwali sweets. Music inspired by region specific folk tunes play a key role in highlighting the brand’s concept of hyper-localisation.”

     

    The jewellery brand also has campaign videos featuring Tamil star Prabhu Ganesan, Telugu star Akkineni Nagarjuna, popular Malayali face Manju Warrier and Kannada actor Shivarajkumar representing the brand in other key states.