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Tag: Akhil Jain

  • The launch of Pan Bahar Crystal gave the company a great opportunity to reposition their flagship brand

    DDB Mudra unveils new multimedia campaign for Pan Bahar

    By A Correspondent

     

    Pan Bahar, the pioneers and the primary manufacturers of pan masala, are known to the world as the ‘Heritage Pan Masala’. The company recently ventured in the ultra-premium segment with the launch of ‘Pan Bahar Crystal’, the world’s most expensive Pan Masala.

     

    The launch of Pan Bahar Crystal gave the company a great opportunity to reposition their flagship brand. Thus, a multi-media campaign with the new positioning ‘Pehchan Kaamyabi Ki’ (Identity of Success) was launched with none other than Saif Ali Khan as the brand ambassador.

     

    Spread across print, television and digital, the brand has come up with interesting strategies to promote the campaign and to introduce Pan Bahar Crystal to its loyalists. The recently launched ad film featuring Bollywood superstar Saif Ali Khan is being publicized on the brand’s social pages. Pan Bahar also ran an online contest in connection to the ad film which one could participate in by watching the film, visiting the brand’s website and correctly answering the three questions.

     

    Vandana Das
    Sambit Mohanty

    Vandana Das, President, DDB Mudra North, said, “The objective of the campaign was to establish Pan Bahar as a brand with a unique and aspirational identity that consumers could easily symbolize with success. The brand category to which Pan Bahar belongs to is largely driven by loyalty and hence great emphasis has been laid on using success and achievement- aspirational tone of communication.”

    Sambit Mohanty, Creative Head, DDB Mudra North quoted, “In challenging times, a person needs anchors that help him take a unique identity and make a personality statement. But for some people, their achievements are their identity – they don’t need to shout out loud that they’ve ‘arrived’. Their achievements do it for them. This is the thought that we used while crafting this campaign.”

     

    Akhil Jain, CEO, Pan Bahaar said, “Pan Bahar as a brand has continually set benchmarks in the industry by delivering excellence through innovation of process and uniformity of taste, in our product offerings. The campaign has given a great emphasis on having arrived in life, success & achievement- aspirational tonality. It’s all about making a life-style statement.”

     

     

     

  • There is no incumbent agency on the account

    DDB Mudra North wins creative mandate for Pan Bahar

    By A Correspondent

     

    DDB Mudra North has won the creative mandate for Pan Bahar, post a multi-agency pitch which included majority of the leading advertising agencies. There is no incumbent agency on the account.

     

    Pan Bahar has a strong foothold amongst the consumers, with products like Pan Bahar, Pan Bahar Crystal, Bahar, Begum, Dilruba, Wah and Natkhat. Each of their products is manufactured with expertise, in order to present their exclusive offerings to the ever-growing customer base.

     

    On the eve of this partnership, Akhil Jain, CEO, Pan Bahar, said, “We look forward to a fruitful, enduring legacy between Pan Bahar and DDB Mudra North. Our brand has been around for fifty years and we are excited to see what DDB Mudra North, a giant among advertising agencies, has in store for us.”

     

    Sambit Mohanty

    On winning the account, Sambit Mohanty, Creative Head, DDB Mudra North, said, “Pan Bahar is a brand that literally invented the pan masala category. It feels great that they have reposed confidence in us for the road ahead. It’s a big responsibility and we look forward to creating some really memorable communication.”