MxMIndia

Tag: ajit varghese

  • Kartik Sharma take charge from Ajit Varghese as Managing Director, Maxus South Asia next month when the latter moves into regional role as CEO, Maxus Asia-Pacific

    Kartik Sharma to helm Maxus South Asia wef Jan ’14

    By A Correspondent

     

    Kartik Sharma

    From its India headquarters in a part-woody and part-concrete environ of North Mumbai, media conglomerate GroupM announced a new captain to steer Maxus South Asia on Monday. Kartik Sharma, currently Managing Partner, will be Managing Director for the media network’s India region from January 2014, taking charge from Ajit Varghese who has been appointed CEO Asia Pacific. There were rumours that the replacement for Mr Varghese could be brought in from the outside, but that evidently was due to the long wait since the transition for Mr Varghese was announced in September.

     

    An alumnus of NMIMS Mumbai, Mr Sharma will report into CVL Srinivas, CEO, GroupM South Asia and Mr Varghese. In Maxus since 2007, Mr Sharma has been looking after the Western region and worked across key client relationships including Vodafone, L’oreal, Tata Sky, Shoppers Stop to name a few. He has earlier worked with HTA, Lintas, Mindshare and Madison.

     

    Commenting on the appointment, Mr Varghese said, “Kartik is an excellent choice for Maxus considering his product strengths and client focus. He has the in-depth knowledge and insight of what is needed to take Maxus to the next level.” Added CVL Srinivas, CEO, GroupM South Asia, “Kartik has done a stellar job as Managing Partner, Maxus, working closely with Ajit in shaping the Maxus brand, creating client delight, winning several new businesses and helping Maxus dominate industry awards.”

     

    Speaking on his elevation, Mr Sharma said, “The last six years at Maxus have been very exciting. Our focus on constantly improving the product and the ability to develop a unique work culture has helped us deliver winning solutions for clients. I look forward to my new journey and am confident it will be equally exciting and fulfilling.”

     

    The current role and what he will helm post January will, according to Mr Sharma, be different given the overall leadership responsibility. When asked what Mr Varghese meant by taking Maxus to the next level, Mr Sharma said: Digital is the core of what we do. Given the pace at which data is hitting us is nothing that humankind has seen so far. The important thing is to understand what’s noise and what’s good. It’s important to use data intelligently,”

     

    But doesn’t too much of technology convert a media agency into a tech firm? “Whether we call it a media or tech company is semantics,” said Mr Sharma underscoring the need to understand technology. The digital media is growing over 30 per cent year-on-year and this, the MD-designate said, requires significant attention.

     

    On awards and Mr Varghese dream of the agency winning top honours at the Emvies, Mr Sharma said: “The Emvies are a mix of creativity and effectiveness and hence important. It’s very important to keep winning awards. But when we do work, it’s for the brand and not for awards. Awards though help in bringing the best in us.”

     

  • Maxus has retained the Loreal Media AOR business in India

    Maxus retains Loreal AOR in India

    By A Correspondent

     

    It’s a cherry on the cake for APAC CEO-designate of Maxus Ajit Varghese. His agency has retained the Loreal Media AOR business in India

     

    Ajit Varghese

    Said Mr Varghese: “Retaining L’Oreal is a extremely satisfying feeling and a huge moment of pride for Maxus. This reposing of faith by Loreal’s management after a extremely professional and rigorous review process makes us feel confident that we are the right partners to manage L’Oreal’s growth needs and adapt to the ever changing media environment. Also, apart from business, we truly value this relationship and will go the extra mile for work closely with L’Oreal marketing team to achieve their goals”.

     

    L’Oreal is amongst the top clients of Maxus in India along with Hero, Vodafone, Nokia, Titan, Perfetti, Nestle.

     

    The agencies which are reported to have participated in the review were Madison, Zenith Optimedia and Lodestar UM.

     

  • The CEO-designate of Maxus APAC in an exclusive interview on his appointment, his most satisfying moments at Maxus India and the road ahead…

    Nothing more rewarding than happy clients: Ajit Varghese

     

    An engineer from an agricultural university in Orissa followed by an MBA from Xavier Institute of Management in Bhubaneshwar, Ajit Varghese started out as a research executive at IMRB. He moved to Initiative Universal Media to work on the Hindustan Unilever account after which he had a seven-plus-year stint at Madison where he was COO.  He joined Maxus India in 2006 and was later elevated to being Managing Director for the South Asia region. Within hours of an embargoed announcement reaching the media, Mr Varghese took time out to respond to MxMIndia’s queries:

     

    This indeed is great news. And a sweet recognition of the work that you’ve put in. But would you rather have been anchored in Mumbai than Singapore?

    Thanks a lot. It’s a sweet recognition for the hard work that “Team Maxus India” has been been putting over the last so many years. Singapore as a location does give an advantage for traveling across many countries plus our most of our regional hub team sits out of there. Otherwise location has never been a consideration for the shift.

     

    Ajit Varghese to take charge from Neil Stewart as CEO, APAC at Maxus
     

    Media agency conglomerate GroupM has elevated Ajit Varghese, Managing Director, Maxus South Asia to the role of CEO, Maxus Asia Pacific. In his new role, which comes into effect on January 1, 2014, Mr Varghese will oversee Maxus operations in all Asia Pacific countries. He will take charge from Neil Stewart, who is being promoted to the new position of chief client officer, Maxus Global. He will work closely with Mr Stewart during a six-month transition period and report into Mark Patterson, CEO, GroupM Asia Pacific and Vikram Sakhuja, CEO, Maxus Global.

     

    Said Mr Varghese: “The last seven years has been an exciting journey; we have built a strong portfolio of clients, secured their trust, delivered them a world-class product and picked up many accolades along the way.” Although he will relocate to Singapore, India will continue to be part of his scope and will, as he says, remain close to his heart.

     

    CVL Srinivas

    CVL Srinivas, CEO, GroupM South Asia, said: “Ajit has been an outstanding leader for Maxus and has helped create a very unique culture at Maxus and truly embodies the Maxus spirit. All of us at GroupM are very proud of his achievements and wish him the very best in his new role”. Mr Varghese had incidentally taken charge of Maxus a few months after Mr Srinivas left the agency in 2006 as its CEO for India and Asia Pacific.

     

    Vikram Sakhuja

    With Mr Varghese helming Maxus on an APAC level, the media agency now has Indians at the helm at the global and regional levels. Last year, Vikram Sakhuja was appointed Global CEO of the agency. Said Mr Sakhuja on Mr Varghese’s elevation: “Ajit has displayed exceptional leadership to make Maxus one of India’s best and biggest agencies. I have no doubt that with his brand of entrepreneurial leadership, Maxus APAC will scale new heights.”

     

    Maxus Global clients include UPS, Barclays, Church & Dwight and Fiat where on Asia-Pacific, its clients include L’Oréal and JetStar

     

    As you look back at your seven years as head of Maxus India (and South Asia and Motivator), what do you see as moments that have been very satisfying?

    Yes, many many satisfying moments:

     

    A. the fastest growing agency, most dominant profile agency for more than three years in a row

    B. maximum number of awards year on year across all industry forums

    C. by far the most awarded in the new age digital and technology fields across all industry forums for last 2years.

    D. a team of 330+ people who demonstrate absolute quality of PACE  (passionate, agile, collaborative and entrepreneurial) and a stable leadership team who has been in the system for more than  five years!!

    E. Last but not the least, establishing the second agency Motivator  – a force to reckon with in the last 1.5yrs.

     

    So thanks to my team I am now able to take on more responsibilities.

     

    Any unfinished items on the agenda?

    May be winning at Emvies is an unfinished agenda 🙂 Otherwise, the aim has always been to keep improving our thinking, adapting to “change” and help lead clients’ brand thrive the pace of change around us.

     

    Having worked closely with Neil Stewart until now, you would be familiar with the work on hand. What will be your primary targets as Maxus APAC head after you have settled in?

    Luckily Neil is very much in Maxus taking up a global role and will be operating out of Singapore. Plus we have kept a six-month transition period for both the roles to take full shape. So, I will be working closely with him, understanding the job at hand and areas that we need to scale up into the future.

     

    You’ve been seen as a hands-on CEO of the India and South Asia operations. As APAC CEO, the role would be more supervisory since there will be country heads who will be reporting to you. Is this a change that works with your DNA? Or will you continue to be hands-on with clients?

    Every job comes with a change in role and our ability to adapt to the needs. Being ‘hands on’ and ‘lead by example’ is pretty much what leadership jobs demand these days, so will continue to work on getting the balance right as we go along. Luckily, Maxus has pretty much established and stable leadership teams across most of the countries that we operate out of.

     

    At an APAC level, how’s the business been given the overall spends environment?

    Maxus has been the fastest growing agency across the globe over the last three years. Am hoping we continue the run for a few years more.

     

    As you pass on the baton to a successor in a few months from now, are there any ‘Dos and Don’ts’ that you would like to offer him or her?

    Absolutely nothing.. Anybody who could continue to win clients trust and confidence, manage the best talent out there and build the culture of being different and innovative, Maxus will offer enough flexibility and agility to adapt to new processes, way of working and thinking.

     

    Maxus India has been called a ‘dominant’ player by RECMA, has been a recipient of many awards… which of these has been the most memorable accolade?

    Most memorable accolades come from our clients – by staying with us for the longest time. There is nothing more rewarding than when we see happy clients and their businesses growing.

     

    There are three months before you take on the new role and these three months also comprise the crucial festive third quarter. And then the handovers. Loads of action ahead?

    India continues occupy a very significant part of the Maxus APAC. So our eyes and ears will continue to be close to ground here to get 10 out of 10 from our clients! We have kept Jan to Jun 2014 as a period of transition between me and Neil, so that we have enough handholding time of our clients’ business even for 2014.

     

  • Chandrasekar Radhakrishnan, Pratap Bose and Ajit Varghese among Spikes Asia jury members from India.

    Nestle’s Chandru, Pratap Bose, Ajit Varghese on Spikes Asia juries

    By A Correspondent

     

    The Spikes Asia Festival of Creativity, to be held this from September 15-17 in Singapore, has announced the first of its jury line-ups. The names of judges for Creative Effectiveness, Digital and Mobile, Direct and Promo & Activation and Media categories have been released. There is no jury member from India in the digital and mobile categories.

     

    Creative Effectiveness Jury

    Jarek Ziebinski, President Asia Pacific, Leo Burnett Asia Pacific – Jury President

    Chandrasekar Radhakrishnan, Head of Communications, South Asia Region,  Nestle, India
    Dick van Motman, Chairman & CEO, Dentsu Network/Asia Regional
    Keith Smith, International President, TBWA\Group Global
    Naomi Troni, CEO Southeast Asia, Havas Worldwide, Global
    Rupen Desai, Regional President, Asia Pacific, Lowe + Partners
    Sudeep Gohil, Chief Executive Officer, Droga5, Australia
    Tim Broadbent, Effectiveness Director, Ogilvy & Mather, Singapore

     

    Digital and Mobile Jury

    Masaru Kitakaze, Executive Creative Director, Corporate Officer, Hakuhodo, Japan – Jury President
    Ashadi Hopper, Creative Director, formerly JWT, Australia
    Budgette Tan, Deputy Executive Creative Director, MRM Manila, The Philippines
    Carl Norberg , Global CEO/Founder, Monterosa, Singapore
    Eddie Wong, National Executive Creative Director, Draftfcb, China
    Kiki Chen, Managing Director, Medialand Digital Strategy, Taiwan
    Mangi Baek, Creative Director, Cheil Worldwide, South Korea
    Richard (Goz) Gostelow, Regional Executive Creative Director, Digitas/Razorfish, Hong Kong

     

    Direct and Promo & Activation Jury

    Jose Miguel Sokoloff, Chairman Lowe SSP3, President Creative Council Lowe Worldwide and Lowe SSP3, Global – Jury President
    Farid Ganio Tjokrosoeseno, Founder & CEO, AMP Group, Indonesia
    Heok Seong Ng, Executive Creative Director, Havas Worldwide, Malaysia
    Hyun Jong Lee, Chief Creative Director, HS Ad, South Korea
    Jason Williams, Executive Creative Director, Leo Burnett Melbourne, Australia
    Juhi Kalia, Executive Creative Director – Global Teams,  JWT, Singapore
    Osamu Enari , Chief Creative Officer/Executive Producer, Drill, Japan
    Pratap Bose, Chief Operating Officer, DDB Mudra Group, India

     

    Media Jury
    Mike Cooper, Worldwide Chief Executive Officer, PHD Global – Jury President
    Ajit Varghese, Managing Director, Maxus, India
    Ernita Ariestanty, Chief Executive Officer, Carat, Indonesia
    Hak Ik Hwang, Media Director, Cheil Worldwide, South Korea
    Malcolm Hanlon, Chief Operating Officer – APAC, ZenithOptimedia Asia Pacific
    Masashi Ariizumi, Senior Planning Director, ADK, Japan
    Mat Baxter, Chief Executive Officer, UM, Australia
    SK Biswas, Chief Strategy Officer – APAC, Havas Media Group Asia Pacific

     

    Commenting on the juries, Philip Thomas, CEO of Lions Festivals said:  “It’s a phenomenal group of people who will work together to select the most creative and ground-breaking work in the region deserving to win a coveted Spike award.”

     

  • The digital assets of Nestle India for brands such as Nescafe, Maggi and Milkmaid, which were being managed by multiple agencies, have now been consolidated with Maxus Digital

    Nestle consolidates digital & social wt Maxus Digital

    By A Correspondent

     

    Nestle India has been successfully executing various digital initiatives on brand websites, social media and mobile across brands. Nescafe, Maggi and Milkmaid among others are some of the largest Facebook communities in their respective businesses. These digital assets of Nestle India that were being managed by multiple agencies have now been consolidated with Maxus Digital.

     

    Nestle India has recently established a comprehensive digital hub at its Head office in Gurgaon that will enable its marketing teams to listen to digital consumers and engage in meaningful conversation. Maxus Digital will work closely with the company and also help manage the Digital Acceleration and Services Hub ‘Dassh’. Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative and some of these team members will be operating from Dash in the Nestle head office.

     

    “We are very proud to be a part of Nestle’s digital journey. In a digitally connected world, reaching and engaging consumers requires expertise and understanding in diverse areas of Creative, content, technology, media and the ability to measure,” said Unny Radhakrishnan, Head of Digital Maxus South Asia.

     

    Ajit Varghese

    Ajit Varghese, Maxus MD, South Asia said, “We are excited to partner Nestle India and at being able to set up the first of its kind digital team for them. Nestle has already developed some good digital assets and we will work closely with the Nestle team to mesh them with mainstream marketing.”

     

  • As the GroupM South Asia CEO assumes the Maxus Global CEO role, MxMIndia speaks to a cross-section of associates, including some from competition

    The Importance of Being Vikram Sakhuja

     

    By Johnson Napier

    With inputs from Ananya Saha

     

    It may be the calling of a lifetime but as Vikram Sakhuja gets ready to shoulder new responsibilities as Global CEO of Maxus, he leaves behind a legacy at Group M that’s not going to be easy to match. Apart from influencing the team and colleagues to take on bigger challenges at the workplace, Mr Sakhuja has ensured that that the four media agencies under Group M umbrella continue to dish out excellence in whatever manner possible. The results are for all to see as the Group collectively has soared to great heights over the past few years and has become a hot favourite with several clients as well.

     

    On the eve of a farewell the team at Group M is hosting for him, MxMIndia spoke to a few industry captains who have worked or interacted closely with Mr Sakhuja maverick to gather their perspective on his contribution to Group M and towards the industry.

     

    CLIENT:

    Ajay Kakar, Chief Marketing Officer, Aditya Birla Group – Financial Services

    What does one say about Vikram? He is an omnipresent shadow. And what i mean by omnipresent is that he is there all the time but in his perfect humility and understated personality. He is not overpowering or overbearing but always there wherever you need him, wherever you need him. So as a client, i can say he is an omnipresent shadow, a very reassuring person to have to have access to and he will be there.

     

    As an industryperson, he is a very rounded person because he has the rare experience of agency, client and media. He is not a theoretical preacher but he has been on all sides and knows the practical side of clients and clients’ business. It gives him an unparalleled edge. The biggest thing i have noticed about him that he has managed to create culture at Group M, which reflects his personality of understated people who just do their best. Typically, advertising is about talking about your own self and talking about your own work. Here, his personality is of being understated and letting his work speak for himself and he has managed to permeate that culture across all Group M companies. Today, if you look at the Group M leadership belt, you find the same welcome personality across the agencies and people.

     

    What he has achieved is unparalleled  Look at the way Group M agencies are ruling not on size but on recognition also. On one end it is Mindshare and at the other, it is Maxus. Whichever horse won the race, it was Group M or Vikram.

     

    COMPETITION:

    Sam Balsara, Chairman & Managing Director, Madison World

    I’ve known Vikram Sakhuja for quite some time now first as a client at P&G and Coca Cola and then at Star India and later Group M. I see Vikram as a true-blue professional with high professional integrity and commitment to do a good, objective and honest job at hand. Also, he has performed well as a leader at Group M and his promotion is richly deserved. His promotion in fact is a cause of pride for all of us in the media industry and also India Inc. because he is an outstanding example of someone from within our industry who has been chosen to be a global head and that too operate out of India.

     

    Ambika Srivastava, Chairperson, VivaKi Exchange India

    I’ve known Vikram Sakhuja since his brand management days when he was with Coca Cola. He was very sharp and clear and was always able to ask the right questions. It’s a fundamental want but some people do not ask the right questions especially at forums. What I’ve noticed with Vikram is that he is always focused and asks the right questions. That is what enables him to articulate and address issues in the right manner.

     

    As for his stint at Group M, I personally feel that he has done a great job especially during the last 2-3 years when the economy was going through a tough phase. His appointment as global CEO of Maxus is indeed an achievement; he would be a great role model for the younger generation. I am indeed pleased that Indian talent has been recognised; it was indeed waiting to happen.

     

    MEDIA HOUSE:

    Bhaskar Das, Group CEO, Zee News (cluster)

    From what I’ve seen of Vikram Sakhuja, he is truly an inspirational leader as he is known to lead by example whether on the intellectual or managerial front. Of the many qualities that he possesses the one I think he is good at is keeping his eye on the future and seeking out cutting-edge development in the business and media space. He has a good understanding of business theories and the way it needs to undergo constant evolution for its own betterment. Our industry is such that it is undergoing continuous evolution due to acceleration in technological development and global practices. For a media buying house to be successful needs to have a good thought leadership in place and that is what Vikram Sakhuja has excelled in abundantly.

     

    During his stint, I think Group M has achieved greater heights and much of that has been possible due to his dynamic thought leadership skills. He has even created leaders out of his organisation in the time that he was at Group M. It is a matter of pride that an Indian has managed to get a global mandate, which signifies the importance being paid to Indian talent and also India being the epicentre of intellectual and managerial ability.

     

    (Dr Bhaskar Das was until recently President, Bennett Coleman and Company Ltd)

     

    COLLEAGUE:

    Ajit Varghese, Managing Director South Asia – Maxus and Motivator

    Vikram has been a client, a boss and great leader for me in the last decade. His biggest strength is depth of knowledge, ability to dig deep into issues and ability to focus on issue in hand than the people involved. To me his biggest contribution to GroupM is his ability to choreograph the strengths of 15-17 units heads and not letting competition have anything easy.

     

     


  • Big FM's Mr Rabe T Iyer has joined Motivator as Managing Partner at the Group M's media agency

    Rabe Iyer joins Motivator as Managing Partner

    By A Correspondent

     

    Rabe T Iyer

    Big FM’s Rabe T Iyer has joined Motivator as Managing Partner at the Group M’s media agency. At Big FM, Mr Iyer was the Business Head wherein he was said to have been responsible for the growth and the profit and loss of the business. It has been learnt that as of now there is no replacement to Mr Iyer, and Big FM is yet to announce who would take over the mantle as Business Head, Big FM. At Motivator, Mr Iyer will be reporting to Ajit Varghese, Managing Director – South Asia, Maxus and Motivator.

     

    Mr Iyer has over 15 years of work experience spanning media, advertising and communication industry both in India and abroad. He started his career with the Dainik Bhaskar Group in the space selling division. He then moved to Saatchi & Saatchi to drive P&G Hair care brand, later to work as Director Media on Hyundai, Nokia and Morepen in Delhi. He later moved to Vietnam working on the P&G account, where in two years was country head for ZenithOptimedia Vietnam and later the business head for Starcom MediaVest Vietnam. Mr Iyer’s expertise is said to be in building growth through effective trouble shooting and leading through people management.

     

  • Exclusive extracts from RECMA's quarterly qualitiative evaluation of Indian media agencies

    Maxus leads in RECMA qualitatives for April 2012; Mindshare, LMG follow

     

    By Johnson Napier

     

    Group M agency Maxus is on tops of the much-respected RECMA qualitative evaluation of Indian media agencies in April 2012. While Maxus has scored 17 points, Mindshare has 15 points, whereas Lintas Media has 13 points. Both Maxus and Mindshare have a ‘Dominant’ profile and LMG has a ‘Good profile’. These are cumulative points across four categories.

     

    In competitive pitches, Maxus and LMG are found to be ‘successful’ and Mindshare is ‘stable’.

     

    The RECMA study is done four times a year. In December 2011, the following were the standings: Maxus: 15 points (Dominant, successful), Lodestar UM 13 points (Good, successful) and Madison Media 13 points (Good variable).

     

    And in December 2010, it was as follows: Maxus 17 (Dominant, successful), LMG 15 (Dominant, successful), Madison 12 (Dominant, stable).

     

    When compared over three periods – April 2012 vs December 2011 vs December 2010 – the Benchmark points for the three leading agencies of April 2012 are: Maxus (0), Mindshare (+4) and and LMG (-2). Maxus has had the same points in December 2010 and April 2012, while Mindshare and LMG have seen a change of +4 and -2 respectively.

     

    Ajit Varghese

    “RECMA is an important achievement for our agency as it is the only study that is authentic and is backed by numbers. On a global level, it is the numbers that do the talking and we are happy to have been performing consistently well,” said Ajit Varghese, managing director, Maxus. “It gives us an edge over our competitors and shows that we are not just a flash in the pan; that we are a dominant and successful agency. Yes, competition is pushing us to perform harder but we have been successful each time and this can be seen by our consistent performance at the top.”

     

    “Recma is an important benchmark for us as it is considered seriously by most advertisers around the world, ” said Lynn de Souza, chairman and CEO, Lintas Media Group. “It is based on hard facts and data and not like the other studies that are based on perception. Also, the study cannot be manipulated and is therefore genuine to stand by.”

     

    Lynn de Souza

    As many as 19 media agencies were ranked in April 2012 with scores from +17 to -9; following a decreasing classification from ‘Dominant’ to ‘Good profile’, ‘Average profile’ and ‘Low profile’. This ranking is combined with a New Business qualification: ‘successful’, ‘stable’ or ‘underperforming’.

     

    This qualitative evaluation has been processed in 40 countries and gathers 14 criteria in four categories:

    1- Competitiveness: mainly measured by pitches results over the last three years (including a 2012 trend).

    2- Momentum measured by the activity growth, market shares growth over 3 years, new business activity and changes to the top management.

    3- Resources in Digital and Diversified Services (outdoor, branded content, entertainment, sponsoring/events, multi-cultural, retail, econometrics, etc.) as well as geographical coverage.

    4- Client Profile: number of big advertisers handled, number of local advertisers, share of the 1st client and the 3 biggest (exposure).

     

    “The factors that have led us to achieve such a ranking include our ability in growing in new segments and our ability to retain big clients. Vodafone, Nokia are a few examples where we have managed to retain them despite they belonging to different agencies worldwide,” Mr Varghese added.

     

    Said Ms de Souza: “We are pleased with our current performance at RECMA. We have topped the list of being the most ‘successful’ agency in the criterion of competitiveness,” This was largely due to our aggression in pitching for new clients and our ability to retain most accounts. There was a worry in 2011 when we lost one of our biggest clients in ITC but then we compensated for that loss by aggressively pitching for mid-sized clients and doing that specifically in Tier 2 and 3 towns and cities. Going by our strong performnace , I see ourselves becoming the No 1 or 2 agency at RECMA very soon.”

     

    Mindshare India Leader Ravi Rao was in meetings and not available for comment at the time of writing.

     

    The India Qualitative Evaluation report is the fifth edition, the first one having been released in October 2010. “The key benefit of this study is to provide advertisers a fresh picture of the competition throughout a qualitative assessment of the strengths and weaknesses of each player, ” said Eudes J. Delfaon, the Paris-based RECMA Founder and Director of Research and Michèle Le Bris, RECMA’s Regional Director APAC in Manila.

     

    “Revised and updated on a quarterly basis, the RECMA domestic reports stand as a powerful benchmark essential to all industry professionals in order to get a good and accurate understanding of the media agency landscape and deliver relevant credentials in their presentations,” he added.

     

    Imaging: Rafiq