MxMIndia

Tag: Ajio

  • As their AI creative design partner

    Ajio joins hands with Megalodon

    By Our Staff

     

    Fashion destination and house of brands Ajio has joined hands with Megalodon, AI marketing communications company, as their AI creative design partner.

     

    Megalodon will bring its cutting-edge AI-driven design capabilities to Ajio’s brand strategy. This collaboration will enable Ajio to deliver personalised and impactful experiences to its customers, fostering a deeper connection and driving brand loyalty.

     

    Says Rashi Agarwal, Founder, Megalodon:”We are thrilled to be chosen as AJIO’s AI design partner. Ajio has established itself as a trendsetter in the fashion industry, and we are excited to collaborate with them on their journey towards AI-driven design excellence. Our   expertise in AI creativity and marketing, combined with AJIO’s vision and innovative spirit will enable us to create unique and captivating experiences that resonate with customers and elevate the brand to new heights.”

     

    Added Sahid SK, AI Head & Co Founder, Megalodon: “In today’s fast-paced digital landscape, where customer expectations are evolving rapidly, brands must adopt innovative approaches to stay ahead. AJIO recognizes the immense potential of AI in reshaping the future of fashion and enhancing the customer experience.”

     

  • To build creative content strategies and social media campaigns

    Global Creator Network wins digital media mandate of Ajio

    By Our Staff

     

    Ajio, the online fashion e-retailer and Reliance Retail’s digital commerce initiative, has recently given its social and content mandate to OML Entertainment’s branded content arm – Global Creator Network (GCN). As a part of the mandate, GCN will build a brand strategy, creative first social campaigns with IPs, creator activations and enable the brand to build a community of like-minded people across various social media platforms such as Facebook, YouTube, Twitter, and Instagram..

     

    Commenting on the win, Devarshi Shah, Senior Vice President – branded content,GCN, said, “As a team, we are excited to be associated with a popular and loved brand like Ajio. It would be interesting to build a fresh line of digital communication strategies that is futuristic yet relevant in today’s time. Our focus will be to create meaningful, innovative and fresh content strategies. The aim is to keep the brand ahead of the competition with campaigns that click.”

     

  • AJIO and ATKT created a collection of snaps in party history on the Instagram hashtag #dressedtogig

    ATKT.in partners with AJIO for talent contest

     

     

    ATKT.in, a college content entertainment platform,has partnered with fashion brand Ajioand poweredan Instagram contest by providing appropriate talent.

     

    Ajio and ATKT created a collection of snaps in party history on the Instagram hashtag #dressedtogig that brought 18,000 pictures shot and posted with the #dressedtogig hashtag. Young, fashionable giggers from 12 cities posed and pouted to vie for the grand prize, all-expenses-paid trip to Belgium for a leading EDM festival.

     

    Speaking on the occasion, Saurabh Kanwar, Co-founder of ATKT.in said: “Going to gigs, like music and stand-up performances, spoken word shows has become a regular part of young peoples’ lives. We are happy to partner with a leading fashion ecommerce brand like AJIO for such an initiative. This campaign was able to soar due to the influence of our talented student network.”