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Tag: Ajeet Shukla

  • Prior to this, Shukla was with Publicis India as Executive Creative Director

    Dentsu Creative appoints Ajeet Shukla as Group ECD

    By Our Staff

     

    Dentsu Creative has appointed of Ajeet Shukla as Group Executive Creative Director. He will report into Aalap Desai, Chief Creative Officer, Taproot Dentsu and Isobar India. Prior to this, Shukla was with Publicis India as Executive Creative Director.

     

    Speaking on the appointment, Desai said: “Right now, Dentsu Creative is a wonderful work in progress. It’s this time when you need the right people to join in and add to building it. Ajeet fits that profile on every count. His body of work is brilliant and his attitude and love for the business are contagious. I am glad to have him on board for the journey.”

     

    Added Shukla, “The bigger the challenge, the bigger the opportunity. And I am thrilled to take the opportunity in this role. It would really be amazing to work in such a great creative environment filled with the best of the creative minds in the industry. I really look forward to doing some great work here.”

     

  • Highlights safety and hygiene factors while ordering a pizza amidst the ongoing pandemic

    Oven Story bets big with Publicis India campaign

    By A Correspondent

     

    Oven Story pizza has worked up a safe and hygienic solution to enable consumers to order pizzas without worrying about safety and consumption woes.

     

    The ad campaign has been conceptualized and executed by Publicis India. The production house for the film is Content Factory while it has been directed by Tarannum Pasricha.

     

    Commenting on the brand campaign thought, Shoumyan Biswas, Head of Strategic Alliances, Rebel Foods said: “Our aim was to instill faith in the minds of our consumers that how Oven Story is doing its best to bring safe and quality product to its consumers. Publicis India has done complete justice to the concept and delivered a great piece of advertisement. Ajeet’s team has been stupendous in terms of conceptualization and delivery of the product.”

     

    Added Ajeet Shukla, Publicis India ECD: “Like many things during the pandemic, ordering food is also a huge tussle between with heart and the mind, especially when it pertains to one of our favourite foods – the pizza. Oven Story offers a unique safety experience right from showcasing the temperature of the chef preparing your pizza to that of the delivery person at your doorstep. The entire journey ensures the ultimate safety to relish an Oven Story pizza and puts our hearts and mind at peace.”

     

     

  • It stems from the core thought of having the prudence to acknowledge and protect against risks

    Tata AIG urges consumers to ‘#ThinkAhead’ in latest campaign

    By A Correspondent

     

    Tata AIG has launched its latest campaign ‘Think ahead, Think Travel insurance’. Speaking on the launch of the new film Parag Ved, Executive Vice President Consumer Line, Tata AIG General Insurance said: “Being the market leader in the travel insurance business we have been witnessing a surge in number of travelers traveling internationally. They are experimenting with their choice of destination and activities but what has not changed over the period is travel planning aspect and we as travelers are always ‘Thinking Ahead’. We are elated to have launched this travel insurance campaign where we are using a humorous but relatable narrative which will drive the message that, thinking ahead is always beneficial”

     

    Added Ajeet Shukla – Executive Creative Director, Lucid: “Think ahead came as a very strong brand proposition for me. There could have been many ways to explore it creatively. We had to find an interesting way of communicating this brand story in line with the young tech savvy and discerning set of audiences. We looked at humorous and engaging content that illustrates the single point of benefits of thinking ahead”.

     

     

  • Ajeet Shukla and Khurram Haque have joined the creative team for Mumbai and Delhi branch respectively

    Enormous hires senior creative in Mumbai & Delhi

    By A Correspondent

     

    Enormous Brands has appointed Ajeet Shukla as Executive Creative Director, Mumbai and Khurram Haque as Senior Creative Director, Gurgaon office.

     

    Said Ashish Khazanchi, Managing Partner, Enormous Brands: “It feels really great to add such immensely talented people to the agency. Both of them come with great expertise and some big campaigns which is likely to add value to the agency.

     

    Shukla has 12 years of advertising experience has worked with Zee Group, Euro RSCG (Havas), FCBUlka amongst others. Khurram, on the other hand, has worked with Ogilvy, Rediffusion and JWT.