MxMIndia

Tag: Ajay Maurya

  • To encourage healthy habits for athletes and streamers

    Fastrack and Irony Esports join hands

    By Our Staff

     

    Fastrack, the youth watch and accessory brand, has teamed up with Irony Esports, a community-first esports platform, and has become the Title Sponsor of the War Mania Pro Warrior Cup – a premier BGMI tournament.

     

    Said Fastrack’s Marketing Head Ajay Maurya: “Whether it is about style or utility, today’s fash-tech is very expressive, and Fastrack Reflex Vox, the first smartwatch from the brand, is at the very vanguard of this movement. We are excited to help esports athletes and streamers self-quantify themselves by relying on our features like stress-monitor, sleep tracker, activity tracker to first monitor these vitals, but subsequently benefit from the AI-powered running coach that will nudge them to stick to these daily goals towards long term habit formation. Fastrack Reflex VOX thus becomes a partner for the unbeatable youth, helping them incorporate simple habits while doing it in style.”

     

    Added Irony Esports Founder & CEO, Tushaar Garg added: “Just like cricketers, esports athletes now understand that championships are won and lost in detail. Whether it is taking 10,000 steps, sleeping seven hours or drinking adequate water every day, the approach to performance cannot remain amateurish. We are pleased to welcome Fastrack Reflex VOX to provide a solution for a multi-factorial problem of being able to self-quantify and then staying motivated.’

     

     

  • Onboards Rohit Saraf to connect with GenZ

    Fastrack unveils smart watch, Reflex VOX

    By Our Staff

     

    Fastrack announces the launch of its first smart watch Reflex VOX with a digital campaign including multiple touch points to engage with its audiences. The brand has onboarded actor Rohit Saraf as its ambassador.

     

    Said Fastrack’s Marketing Head Ajay Maurya: “Fastrack has always established a great synergy between communication and innovation that enables us to lead the conversation regarding youth fashion and tech trends. With Fastrack Reflex VOX as we introduce a new category that caters to our audiences and gives us the right opportunity to collaborate with a personality that resonates with the spirit of our audiences. This association with Rohit has been a fun one and we are highly excited to introduce you all to him as the new face of Fastrack for its fash-tech portfolio. Rohit represents the generation of youth with unbridled spirit and enthusiasm and that is what the brand Fastrack represents.”

     

  • Targets Gen Z and shows how workouts can #StartAnywhere

    Lowe Lintas creates ad for Fastrack Reflex 3.0

    By Our Staff

    Fastrack has launches its latest smartband offering, Reflex 3.0. And for this, a campaign has been conceptualised by Lowe Lintas Bangalore.

    Said Ajay Maurya, Head of Marketing, Fastrack: “This fun, bold, spontaneous film speaks the language of the Gen Z’s who don’t believe in set definitions when it comes to fitness. They believe in being fluid in their thinking and impulsive in their actions. The latest Fastrack Reflex 3.0 smart band comes with 10+ sports modes which makes starting your fitness journey as easy as it gets. The film beautifully lands the message: With the Reflex 3.0, you can start your fitness journey just anywhere.”

    Added Puneet Kapoor, Regional Creative Officer, Lowe Lintas: “Fastrack has always stood for the audacious and uninhibited expression of youth identity which can’t be locked in templates or boxes. This applies equally to their idea of fitness also, which spills out, ever so freely, from the walls of gyms and lines of courts, to almost anywhere. That’s the central idea of this film with the many features of Reflex 3.0, keeping a tab with it’s exciting modes no matter where you start.”