MxMIndia

Tag: Ajay Gupte

  • Kumar, Sodhi and Jacob will report into Gupte in their new roles

    Kishan Kumar, Premjeet Sodhi, Vishal Jacob & Sandeep Pandey get new roles at Wavemaker

    By A Correspondent

     

    Wavemaker India has announced changes in the executive leadership roles. Kishan Kumar MS is elevated and has taken on a larger role as Chief Growth Officer, Wavemaker India.  Along with his new mandate, Kumar continues to lead Wavemaker South businesses across Bengaluru, Chennai, Kerala and Hyderabad.

     

    Premjeet Sodhi transitions into Chief Strategy Officer, Wavemaker India from his earlier profile of Chief Growth Officer. Sodhi joined Wavemaker in April this year after a 2-year stint with Mindshare Fulcrum as agency head.

     

    Vishal Jacob returns to Wavemaker India as Chief Digital Officer after close to two years with GroupM as Principal Consultant – Change Planning & Transformation.

     

    Meanwhile, Sandeep Pandey, who leads product and strategy has been elevated as Global Head of Analytics where he will be driving Wavemaker’s global practice on analytics.

     

    Commenting on these changes, Ajay Gupte, CEO – South Asia, Wavemaker said: “This has been an extraordinary year that has challenged us in many ways. These changes are designed to enhance our position and enable us to drive continuous growth for our clients, teams and other stakeholders. I am excited about these changes and look forward to create some positive disruptions in the near future”.

     

    Kumar, Sodhi and Jacob will report into Gupte in their new roles.

     

     

  • Wavemaker India will manage offline and online media for Chumbak

    Wavemaker magnet pulls Chumbak

    By A Correspondent

     

    Pardon the play on words in the headline, but with a name like Chumbak we were waiting for this opportunity. So Wavemaker India has announced it has bagge the media mandate for lifestyle brand, Chumbak. Wavemaker India will manage offline and online media for Chumbak.

     

    Commenting on the appointment, Shazia Zafar, Head of Marketing, Chumbak Design Pvt. Ltd. said: “Ten years ago, Chumbak changed the retail landscape in India by introducing India inspired, well designed products that encouraged self-expression. Today, it moves from strength to strength to build a global design-led lifestyle brand that uplifts its creative, confident and encouraging community. The team at Wavemaker mirror our vision for the brand, making them the perfect partner for us. We are confident that Wavemaker, with their global experience and expertise, will contribute significantly to our journey and we’re excited to have them on board”.

     

    Speaking on the win, Ajay Gupte, CEO – South Asia, Wavemaker said: “Chumbak is one of the most loved lifestyle brands in India and we are thrilled to partner with them. We believe there is a huge potential to unlock and we are excited to get this opportunity to combine our expertise on creativity, data and technology to drive the growth story for Chumbak.”

     

    Added Kishan Kumar M S, Vice President, Wavemaker India: “Chumbak is a truly Indian disruptor brand redefining lifestyle retail known for great design sensibilities, omni-channel presence, galloping distribution, fun personality and great customer feedback. I always believe that working with such disruptor brands makes us push our own boundaries and thereby becoming better with collaboration. Chumbak personifies innovation & creativity and that is also the Wavemaker DNA. The team is extremely happy to partner with Chumbak in this exciting and critical phase of their journey. Our job is to positively provoke Chumbak to growth using our expertise in media, content & technology. The future looks exciting for both of us!”

     

     

  • Wavemaker India will manage the integrated media mandate for Sun Pharma in India

    Wavemaker India bags media mandate for Sun Pharma

    By A Correspondent

     

    Sun Pharma has announced Wavemaker India as its media partner. Wavemaker India will manage the integrated media mandate for Sun Pharma in India.

     

    Commenting on the win, Ajay Gupte, CEO – South Asia, Wavemaker said: “This is a proud moment for us. We are super-excited to partner with Sun Pharma and confident that with our understanding of winning new consumer growth segments, backed by insights and precision capabilities, we can help Sun Pharma further strengthen its growth journey in India”.

     

    Added Shekhar Banerjee, Chief Client Officer and Head – West, Wavemaker India: “We are delighted to start our partnership with Sun Pharma. Powered with our consumer journey data, our expertise in analytics and some great talent at Wavemaker India,  we believe we will be able to identify more growth levers for Sun Pharma brands. Extremely thrilled for an exciting journey ahead with Sun Pharma”.

     

     

  • Wavemaker has been handling Mondelez India’s media duties in 2018

    Wavemaker wins e-commerce mandate for Mondelez

    By A Correspondent

     

    Wavemaker announced it has bagged the e-commerce mandate for Mondelez India. As part of the mandate, Wavemaker will focus on building and scaling the brand and its products through various e-commerce channel partners.

     

    Said Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India: “In our journey towards Marketing and Digital Excellence, we have made great progress in the past years with support from our ecosystem partners. Wavemaker, our media partner, has played an integral role in this journey. Our next focus in this journey is to integrate our e-commerce media activation with the core media business and we are keen for Wavemaker to manage this combined business for Mondelez India. We are confident that with this, we will scale our integrated marketing approach further and leverage greater synergies with a Full Funnel approach to media planning and deployment”.

     

    Added Ajay Gupte, CEO, South Asia, Wavemaker: “We are extremely delighted to be chosen by Mondelez India to drive their e-commerce mandate as well. This extension of our association with Mondelez India reaffirms our focus and investment in the domain of data, analytics, tools and the right talent to drive it.”

     

    Said Garima Dikshit, Head of e-commerce, Mondelez Indi: “E-commerce is a key growth priority for Mondelez India. We believe Wavemaker brings expertise of the online ecosystem as well as strategic synergies with our traditional and digital media. We look forward to creating some industry leading work in this partnership”. Wavemaker won Mondelez India media duties in 2018.

     

     

  • Launches Desh Ki  Dhara anthem created by Wavemaker and Radio Mirchi

    Dhara supports ‘Be Vocal About Local’

    By A Correspondent

     

    Taking a cue from Prime Minister Narendra Modi’s recent address emphasising on ‘Be Vocal About Local’, Dhara has launched its latest campaign – Zara Sa Badlaav. As part of this campaign, the brand has launched an anthem Zara Sa Badlaav, in association with Radio Mirchi.

     

    The campaign has been conceptualised and brought to life by Wavemaker India. The anthem is supported by prominent RJs of Radio Mirchi stations from across Delhi, Maharashtra, West Bengal and Assam. The anthem features Parzan Dastur, the cute young boy from the iconic ‘jalebi’ advertisement of Dhara, as he re-enacts his iconic scene from the decade-old advertisement.

     

    Talking about this campaign, Dinesh Agrawal, Business Head – Dhara said: “The idea behind conceptualisation of this campaign is to inculcate the habit of buying Indian brand and being vocal about it within our consumers. The campaign tells us as to how a little change can bring-in a lot of changes for the country as a whole. Reliving our first campaign, our viewers take a dip in past by watching this video.”

     

    Added Ajay Gupte, CEO – South Asia, Wavemaker: “Dhara has been an established household brand for years now. We wanted to re-iterate the brand promise along with ‘Be Vocal About Local’ messaging. We believe, #ZaraSaBadlaav is beautiful reflection and rendition of these two messages together. We are absolutely thrilled to bring this campaign alive along with Radio Mirchi and hope to reach millions of households.”

     

    Talking about the campaign, Shivangini Jajoria Regional Director – North & East, of Radio Mirchi said, “Mirchi has always been at the forefront in helping brands to achieve their objectives by conceptualizing solutions as per the need of the hour. Patronizing locally manufactured products is the need of the hour and the Mirchi influencers have come together to lend their voice to this initiative. In our effort to support “Be Vocal Buy Local” initiative, Mirchi has partnered with Dhara Cooking Oils & Wavemaker to spread awareness. I would like to thank the team at Dhara Cooking Oils & Wavemaker for their unequivocal support and I look forward to many such partnerships with them in the future.” #ZaraSaBadlaav #DeshKiDhara #BeVocalBuyLocal

     

     

  • In the video, Khan shares the feeling of being alone and missing ‘Maa Ke Haath Ka Khaana’ during the current lockdown’

    Mother Dairy gets stand-up artist Zakir Khan to share lockdown message

    By A Correspondent

     

     

    https://www.instagram.com/tv/B_PaVRCJlNT/?igshid=1709ui34a26qh

     

    Mother Dairy has associated with writer, presenter, actor, and stand-up comedian Zakir Khan for its ongoing campaign ‘Rishton Ka Swad Badhaaye’. During the current lockdown while few are enjoying with their family and savouring home-cooked food, there are others who are not able to meet their families and missing them. The video is a personal expression of Zakir but a reflection of emotions of many away from home.

     

    Said Sanjay Sharma, Business Head – Dairy Products, Mother Dairy Fruit & Vegetable: “Coronavirus and lockdown is more of an emotional challenge especially for those away from home. In light of these troubled times, I am grateful to Zakir Khan for coming forward and associating with Mother Dairy. We are thankful to his expertise in communication, acting, and expression that has increased the campaign engagement significantly.”

     

    The video has been conceptualised by Mother Dairy and is being executed in co-ordination with Wavemaker India.

     

    Speaking about this campaign Ajay Gupte, CEO – South Asia, Wavemaker added: “During the current lockdown scenario while some of us may be slightly better equipped, there are many who are struggling to put together a decent meal. One of first things we dearly miss during such tough times is Maa ke Haath ka Khana. The team has beautifully captured this emotion of mother’s unconditional love with this excellent campaign for Mother Dairy. We are grateful to Mother Dairy for partnering with us and inspiring the team to come up with this idea.”

     

     

  • Mansi has been part of Wavemaker (and earlier Maxus) since 2015

    Wavemaker elevates Mansi Datta to Managing Partner

    By A Correspondent

     

    Mansi Datta

    Wavemaker has announced the appointment of Mansi Datta as Managing Partner. In her new role, Datta will head North operations for Wavemaker India and will report into Ajay Gupte, CEO, Wavemaker – South Asia. Datta has been part of Wavemaker (and earlier Maxus) since 2015.

     

    Commenting on the appointment, Gupte said: “Mansi is an exceptional client leader with focus on strategic planning and implementation across varied media from analogue to digital. Mansi has displayed great leadership skills in her previous role as GM. Under her guidance, Wavemaker is looking forward at delivering many more business innovations and operational efficiencies along with growing the region.”

     

     

  • Gupte, who is currently COO of Wavemaker India, takes over from Kartik Sharma who steps down to pursue other opportunities in the industry

    Kartik Sharma quits. Ajay Gupte is new Wavemaker CEO

    By A Correspondent

     

    Ajay Gupte

    Wavemaker has announced the appointment of Ajay Gupte as Chief Executive Officer for Wavemaker, South Asia. Gupte, who is currently COO of Wavemaker India, takes over from Kartik Sharma who steps down to pursue other opportunities in the industry.

     

    Gupte will continue to be based out of Wavemaker Gurugram and will report into Prasanth Kumar, CEO – GroupM South Asia and Gordon Domlija, President Wavemaker Asia-Pacific and China CEO.

     

    Said Prasanth Kumar, CEO – GroupM South Asia: “I would like to take this opportunity to thank Kartik for his contribution over the years and wish him all the very best.”

     

    Commenting on Gupte’s appointment he added, “At GroupM we always believe in building on the hard work and passion of our people and it gives me great pleasure to see Ajay take over as the new CEO of Wavemaker South Asia. He comes with vast experience working in multiple markets and categories. He is a well-rounded professional, and I see him bring in distinctive and increasing value for our clients and the overall ecosystem. I am confident that he will continue to grow Wavemaker as an agency of the future.”

     

    Added Domlija: “India is a hugely important market for Wavemaker, and we’ve got a very successful team here. I’ve gotten to know Ajay as a strong client and team leader, and I’m convinced he is the right choice to help Wavemaker to future sucesss and, ultimately, to keep looking for better ways to unlock growth for our clients, our agency and our people.”

     

    Said Gupte: “I am humbled and very excited to take over the role of the CEO of Wavemaker South Asia. It is an exciting time for the Indian market as the Indian advertising industry is also having a global impact, and I see lots of opportunities for growth.”

     

     

  • Gupte will be located at Wavemaker Delhi office

    Wavemaker appoints Ajay Gupte as COO, South Asia

    By A Correspondent

     

    Ajay Gupte

    Wavemaker has announced the appointment of Ajay Gupte as the Chief Operating Officer for Wavemaker, South Asia. In his new role, Gupte will be located at Wavemaker Delhi office and will report into Kartik Sharma, CEO – Wavemaker, South Asia.

     

    Gupte moves from Wavemaker Indonesia where he was Managing Director of the agency. He led the MEC-Maxus merger in Indonesia. Under his stewardship, Wavemaker Indonesia won several blue-chip clients and many global and local accolades for the agency.

     

    Commenting on the appointment, Kartik Sharma, CEO – Wavemaker, South Asia said: “It is an absolute pleasure to have Ajay back in India. Under his leadership as MD of Indonesia since 2011, Wavemaker (erstwhile MEC) has grown exponentially and is now ranked as Top 3 agency in the country. I am confident with his strong experience of agency and client domain, Ajay will be will be able to grow Wavemaker further as an agency of the future.”

     

    Commenting on his new role, Gupte said: “I am very excited to be back in India. The media scene in India is vibrant and offers unlimited opportunity for marketeers. With our future-focused offering around Media, Content, and Technology, Wavemaker is uniquely positioned to deliver maximum impact for our clients. I am delighted that the next lap of my journey continues with Wavemaker where I can contribute to delivering this promise.”