MxMIndia

Tag: Ajay Devgn

  • Introduces anthem for Tractor Brand

    Ajay Devgn campaigns for Insecticides India

    By Our Staff

     

    Insecticides (India) Limited, crop protection company, has launched an anthem for its umbrella brand “Tractor Brand”. The anthem, which also features the brand’s ambassador and Bollywood superstar Ajay Devgn, covers several leading IIL products under the Tractor Brand, including Shinwa, Mission, Izuki, Hercules and Sofia. This comes as the company continues to seek more innovative ways to connect to farmers across India and beyond.

     

    The campaign, conceptualized by BEI Confluence advertising agency with 360 integrated solutions with long experience in FMCG & Agri/Rural Category, would be transmitted across multiple platforms to provide the much-needed education and enlightenment to its teeming farmer population and raise awareness about the Tractor Brand.

     

    Said Rajesh Aggarwal, Managing Director, Insecticides (India) Limited: “This is why this anthem is necessary and I am happy with its execution. Today Tractor Brand has its credibility and is popular among the farming community now we need to take this relationship to next level. It is a great way to connect with them, and give them a sense of belonging to our “Tractor Brand”. We hope this will better take our message of the Tractor Brand and help the farmers understand the need to use our Tractor Brand range of products for increased productivity.”

     

  • Ajay Devgn to launch Mahindra Truck with new ad

    By Our Staff

     

    Mahindra’s Truck and Bus Division (MTB) has announced the launch of the new Furio 7 series of light commercial vehicles with a new campaign. FCB Interface has conceptualised the ad film with actor Ajay Devgn re-enacting his famous split this time on two Furio 7 trucks. The campaign will be promoted across different media.

     

    Speaking about the campaign, Robby Mathew, Vice Chairman and Chief Creative Office, FCB Interface, said: “Some 30 odd years ago, Ajay Devgn rode into Bollywood on 2 bikes. Marry that classic image with Mahindra’s unique proposition of two guarantees and you end up with the key imagery for the 2021 campaign!”

     

    Adding, Joemon Thaliath, Vice Chairman and CEO, FCB Interface, said: “Mahindra always challenges norms. With the launch of the Furio Double Guarantee, Mahindra is also repositioning the category and putting the focus back on the customer.”

     

    Sharing more insights, Rajeev Malik, Vice President & Head Marketing – Commercial Vehicles, Mahindra & Mahindra Ltd. added: “The Indian Light Commercial Vehicle category battleground is dominated by two players historically, with an 80% market share between them. Now Mahindra FURIO 7 is entering this market as a quintessential challenger brand with the firm belief that we have what it takes to challenge the status quo by leveraging our deep insight of customer behaviour and their unmet needs. We will achieve this with our highly disruptive ‘customer value proposition’ of Double Guarantee. And what better way than having the original Singham of the Bollywood, Ajay Devgn, to take forward this message.”

     

  • Will collaborate to enhance its reach through digital and traditional mediums

    Ajay Devgn to endorse Mahindra truck

    By Our Staff

     

    Mahindra & Mahindra Ltd has announced actor Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles.

     

    Said Veejay Nakra, CEO, Automotive Division, Mahindra & Mahindra Ltd: “Our mantra that drives our approach for this portfolio of business is Customer Prosperity. Accordingly, Supro’s proposition, to offer more profitability or we take the Supro Profii truck back, is rooted in this philosophy and emerges out of its  guaranteed higher mileage and superior load carrying capability. And who better than Ajay Devgn to be the face of the brand and this disruptive promise, given the strong connect between the personalities of the accomplished actor and brand Mahindra.”

     

  • Starting with the late Sushant Singh Rajput’s Dil Bechara, the OTT plaform will launch potential blockbusters Laxmmi Bomb, Bhuj, Sadak 2 and The Big Bull amongst others

    Disney+Hotstar to release films starring Akshay Kumar, Ajay Devgn, Alia Bhatt & others

    By A Correspondent

     

    Starting July 24, Disney+Hotstar Multiplex will release a slew of potential blockbuster Hindi movies on its popular OTT platform. The films and the performers include: Akshay Kumar and Kiara Advani in Laxmmi Bomb, Ajay Devgn, Sonakshi Sinha and Sanjay Dutt in Bhuj: The Pride of India, late Sushant Singh Rajput, Sanjana Sanghi and Saif Ali Khan in Dil Bechara, Sanjay Dutt, Alia Bhatt, Aditya Roy Kapur and Pooja Bhatt in Sadak 2, Abhishek Bachchan in The Big Bull, Vidyut Jammwal in Khuda Haafiz and Kunal Kemmu and Rasika Dugal in Lootcase amongst others.

     

    Existing subscribers of Disney+ Hotstar Premium and Disney+ Hotstar VIP can enjoy these blockbuster movies at no additional cost to their existing subscription. Non-subscribers can simply purchase an annual membership of Disney+ Hotstar VIP at Rs 399 to catch all these movies and other fare.

     

    The first movie of Disney+ Hotstar Multiplex will be Dil Bechara, starring Sushant Singh Rajput and to commemorate his contribution to Hindi cinema, this movie will be available to all subscribers and non-subscribers of Disney+ Hotstar.

     

    Said Uday Shankar – President, The Walt Disney Company APAC and Chairman, Star & Disney India:  “At Disney+ Hotstar, we firmly believe in pushing boundaries to achieve the unexpected. A few years ago, we took an audacious step of bringing sports closer to people by streaming it live on mobile devices – a move that forever changed the course of live sports in India. Today, as we launch Disney+ Hotstar Multiplex, we find ourselves yet again at the cusp of making a revolutionary change by bringing the biggest Bollywood movies directly to millions across the country. We are happy to partner with the best directors and most talented actors; and provide them with a platform to present their masterpieces.”

     

    Speaking about this initiative and its effect on the overall industry, he further added, “Theatres are a special experience. So, they will always exist and thrive. But the potential of the industry can’t be capped by the number of release windows and theatres available. Our initiative will dramatically increase the number of films that can be made, giving film-lovers more films to enjoy and the creative community more films to make. We firmly believe that this will generate a massive momentum for more and different kinds of films to be made in India. It’s a win-win for all.”

     

     

  • The campaign is on air across leading television channels, supported by digital presence

    FCB Interface executes latest campaign for Mahindra Blazo

     

     

    As a next leg to the campaign launched in 2016, Mahindra has unveiled a new campaign for Blazo. The campaign brings back Ajay Devgn who is seen endorsing the vehicle in a dramatic and hard-hitting manner, notes a communique. The campaign has been crafted by FCB Interface and underlines the success of Mahindra Blazo and how its mileage has lived up to the company’s promise.

     

    Said Joe Thaliath, Chief Executive Officer, FCB Interface:“Our internal investigation said that the ‘mileage guarantee’ campaign delivered successfully in the market. The challenge was to now step up the game and bring alive the success of Blazo to the customers. The fact that the Blazo is BSIV-ready adds to the opportunity… And yes, Ajay Devgn continues to be our ‘Sutradhar’ as he has proven to be the best fit for the brand.”

     

    Added Robby Mathew, Chief Creative Officer, FCB Interface: “Some months ago, Mahindra Truck and Bus made a claim that no other truck company in India could or would make. This film had but one objective. Tell the world what happened in the marketplace when the customer took Mahindra on their offer … Also, the company’s no-nonsense, direct-talking personality is clearly reflected in the choice of brand presenter.”

     

    Said Rajeev Malik, Senior General Manager, Marketing, Mahindra & Mahindra Ltd -Truck & Bus Division: “Our first campaign was a bold step and it succeeded in a big way. So much so that customers were asking for the ‘guarantee wala truck’. So we decided to extend the ‘mileage guarantee’ and at the same time bring alive the proof of performance of the FuelSmart-CRDe engine. That’s why our new film highlights the fact that ‘not a single truck was returned’ … and goes on to give the wait-and-watch buyers many solid reasons to go for the Mahindra Blazo.”

     

  • Mahindra launched this new range of trucks after an intense research on trucks and Indian transport

    Mahindra unveils new campaign for its latest ‘Blazo’ range

    By A Correspondent

     

    Mahindra and Mahindra Limited recently launched its range of trucks – Blazo. This is supported by a new TV campaign featuring Bollywood star Ajay Devgn created by Interface Communications.

     

    The commercial shows brand ambassador, Ajay Devgn, introducing the concept of FuelSmart and demonstrating how the switches work to help save maximum fuel. He then goes on to talk about the guarantees given by Mahindra Blazo.

     

    Mahindra launched this new range of trucks after an intense research on trucks and Indian transport. Based on its findings, Mahindra came out with the FuelSmart technology that comprises a powerful mPower engine and a multi-modal switch that helps the driver choose between heavy mode, turbo mode and light mode based on the load and road conditions.

     

    Speaking on choosing Ajay Devgn as the brand ambassador, Rajeev Malik, Senior General Manager, Mahindra Truck and Bus Division said, “This film is all about exuding sincere confidence. We felt Ajay Devgn does exude sincere confidence in his own style. He is also very close to the Mahindra DNA in terms of a very masculine personality.”

     

    On the creative execution of the commercial, Joemon Thaliath, COO, Interface Communications said “The task for creative was to translate this excitement and confidence to truckers and people at large.”

     

    Robby Mathew, CCO, Interface Communications added “The challenge here was to match the directness of the message with Ajay’s understated style. I must say that the director Aloke Shetty has pulled it off very well.”

     

  • Ajay Devgn has signed a Rs 400 crore pact with Star India for movie rights

    Star India deal with Ajay Devgn for Rs 400 crore for movie rights till 2017

    By Nandini Raghavendra

     

    Bollywood actor Ajay Devgn has signed a deal worth about Rs 400 crore with Star India for exclusive satellite rights to all his upcoming releases until 2017, the second such contract that the network has sealed after it inked a pact with superstar Salman Khan last month.

     

    Mr Devgn, the only other Bollywood actor apart from Khan to have four films in the Rs 100 crore-club, said he could ensure a better value for his films than his producers.

     

    “Business is becoming increasingly open and clear, so it’s easier to deal directly,” said Mr Devgn, talking from Bhopal, where he was shooting for Prakash Jha’s Satyagraha.

     

    “I am securing the producer a higher value, so he benefits eventually,” said Mr Devgn, explaining the impact of the deal with Star India which is for a period of five years and is said to include at least ten films. Producers, depend on satellite rights to bankroll at least 35% of the cost of production.

     

    “But I am also ensuring a certain amount for myself. For the rest, like actors fees etc, all depends on the relationship between an actor and producer,” he added. Besides the yet-to-be-released films, the network has 18 of his earlier films, including Singham, Golmaal, Zameen and Gangajal.

     

    Among the films to be released, is Sajid Khan’s Himmatwala, which studio Disney UTV releases at the end of the month. The next is Prakash Jha’s Satyagraha, followed by an action film with Prabhudeva and a sequel to Singham with Reliance Entertainment. “This should keep me busy for the next year-and-a-half at least,” said Mr Devgn.

     

    The deal has strategic value for the network, said Sanjay Gupta, chief operating officer of Star India.

     

    The small screen is the new cinema hall where a premier of a big film can attract 20-30 crore viewers, ten times that in theatres, Mr Gupta said. Research shows that television viewers spend 20-30% of their time watching movies on the small screen, impacting the television rating points keenly followed by advertisers.

     

    “We have been growing this space aggressively as also buying more films. Our spend on buying films has increased 20% year-on-year,” said Mr Gupta, who the network”s fiction and non-fiction programmes, helmed by Bollywood talent. For Mr Gupta, adding movies also contribute at least 25-30% Gross Rating Points or GRPs for his network. Star India has two movie channels apart from the main general entertainment channel.

     

    A film is considered a success on TV if it can manage to garner an average 2.5 television rating points or TRPs through the year, apart from the high number it garners on premieres.

     

    The last three premieres on Star Gold starring Mr Devgn averaged 6.2 TRPs.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

    Photograph: Fotocorp

     

  • This is more like regular candy advertising, and if children overdose on Hajmola, is that such a good thing from the point of view of health?

    Debrief: Hajmola: Devgn hazam nahin hua!

    By Anil Thakraney

     

    Hajmola is just another of the many, many brands that cannot do without riding on a celeb’s shoulders. Oh well, such is ad life in India! But one good thing they have done this time is to cast an unusual celeb. That at least promises to bring some novelty to the ad. Macho star Ajay Devgn (his spelling, not mine) has been signed up to do the honours.

     

    However, the manner in which they have used him is all wrong, clearly someone wasn’t thinking out here. It’s a wedding set, with all the accompanying noise and action. Yet another take-off from ‘Hum Aapke Hain Kaun’. Devgn is seen playing the harmonium (aren’t movie stars paid to dance at weddings?), and he suddenly spots a kid carrying a Hajmola bottle. Our hero chases him all over the place, and this nonsense goes on.

     

    I have two problems. One, Hajmola is a digestive, and this factor seems to have been totally downplayed in this communication. This is more like regular candy advertising, and if children overdose on Hajmola, is that such a good thing from the point of view of health? Needs to be checked out. Secondly, the brand hasn’t bothered to build on Devgn’s popular public persona of a tough guy with balls. Instead, he’s been made to play a bumbling bumpkin out here. So then why use him at all? They may as well have signed up Paresh Rawal or any of the other movie comedians, who would have come at a much lower cost.

     

    In short, the casting is poor and the treatment very boring. Even when I put myself in the shoes of the sort of people who would consume Hajmola.

     

    [youtube width=”400″ height=”220″]https://www.youtube.com/watch?v=ko4OqIRZ8W4[/youtube]

    Rating: (On a scale of 1-5): 1. Devgn wasted in a forgettable ad.