MxMIndia

Tag: Ajay Bathija

  • A refreshing new take on relationships with #ShareACokeIndia campaign

    Coca-Cola focusses on refreshing relationships through latest campaign

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign for its recently launched ‘Share A Coke’ initiative. #ShareACokeIndia is the Indian version of Coca-Cola’s global campaign, which has been reinvented to connect with the Indian consumers. With the theme ‘Har Rishta Bola, Mere Naam Ki Coca-Cola’, the narrative draws upon the significance of relationships for Indians and reignites them by creating moments of happiness that comes from sharing a Coke.

     

    Explaining the thought behind the campaign, Ajay Bathija, Director-Colas, Coca-Cola India & South-West Asia said: “Share A Coke campaign has sparked imagination across the globe and received overwhelming love from the consumers. We are delighted to bring this campaign to India and create more ways for people to enjoy their special moments of togetherness with the people they care about. The new TVC captures the essence of unique relationships and celebrates connecting people together in a new way. It is this refreshing take on changed nuances of relationships that is the core of our communication.”

     

    Highlighting the thought behind the campaign, Prasoon Joshi, Chairman Asia Pacific, CEO & CCO McCann Worldgroup added: “The core of Coca-Cola communication has always been about magical moments in relationships between people. Share A Coke campaign is also about the true meaning of relationships and the charm in how we express those emotions. The brand again plays the enabler of that magic between people and their relationships”.

     

     

  • The ad features actor Ranveer Singh in a 'Never Give Up Ever' attitude

    Thums Up Charged inspires you to #TakeCharge with its new campaign

    By A Correspondent

     

    Thums Up has unveiled its new #TakeCharge adfilm with actor and Thums Up brand ambassador – Ranveer Singh.

     

    Commenting on the launch of the new campaign, Ajay Bathija, Director, Colas Marketing, Coca-Cola India & South West Asia said: “Thums Up TVCs are all about seeking thrill, adventure, exhilaration and excitement and Ranveer Singh as a brand ambassador embodies all of that perfectly. The ‘#TakeCharge’ campaign is about taking the controls of life in one’s hands and overcoming adversities by not giving up hope. Our TVC captures this attitude and we are confident that the campaign will resonate well with all Thums Up lovers.”

     

    Speaking on the TVC, Sainath Saraban, Creative Head, Leo Burnett, said: “Thums Up Charged is Thums Up with extra thunder in it – just the kind of push that somebody needs to take his or her achievement to the next level. Even though the story is set in a massive car race that makes for grand theatre, it is an intensely personal journey about how a huge victory starts within your own self. When I wrote this film, I wanted to leave the viewer with a message that worked at a product level and was inspirational as well. If there’s one thing we want people to do after being exposed to this communication, it is to – #TakeCharge.”