MxMIndia

Tag: Aishwarya Rai Bachchan

  • L’Oréal Paris launches a new campaign for Total Repair 5 that provides expert solutions for damaged hair

    L’Oréal Paris launches the #WinOverDamage ad campaign

    By A Correspondent

     

    L’Oréal Paris has announced the launch of its Total Repair 5 #WinOverDamage campaign featuring global ambassador Aishwarya Rai Bachchan and Sobhita Dhulipala as the new face in the campaign.

     

    Speaking on the announcement, Pau Gruart, General Manager L’Oréal Paris, said: “We are elated to announce the release of our Total Repair 5 #WinOverDamage campaign with the gorgeous Aishwarya Rai Bachchan and Sobhita Dhulipala. Harnessing the latest in scientific innovations tailored to specific haircare needs, the campaign aims to highlight the proposition of our Total Repair 5 hair care range that helps repair hair damage because we believe every woman deserves the extra care and she truly is worth it!”

     

     

  • The three-phased campaign is targeted at SEC A, B groups and will initially break on television followed by digital, print and outdoor

    Kalyan Jewellers unveils star-studded campaign

    By A Correspondent

     

    Kalyan Jewellers has launched a new multimedia campaign to announce the inauguration of its flagship showroom in Chennai later in the month. The campaign focuses on Kalyan Jewellers bringing the world’s largest jewellery collection to Chennai. It features the company’s national brand ambassadors Amitabh Bachchan, Aishwarya Rai Bachchan as also regional ambassadors Prabhu Ganesan, Akkineni Nagarjuna, Shivaraj Kumar and Manju Warrier. Prabhu’s son Vikram is also part of the campaign.

     

    Commenting on the campaign, Ramesh Kalyanaraman, Executive Director, Marketing & Operations said, ‘’Chennai is the single largest jewellery market in the country and it was important that the campaign appropriately reflected our strength of size and scale in bringing the  the largest and finest collection of jewellery to Chennai’s discerning customers.  Kalyan Jewellers will bring the finest shopping experience to cater to the distinct demands of jewellery connoisseurs in Chennai.’’The bespoke showroom is spread over 40,000 sq.feet and will display 600 kg of jewellery, offering more than 5 lakh contemporary and traditional designs.

     

    The three-phased campaign is targeted at SEC A, B groups and will initially break on television followed by digital, print and outdoor. VA Shrikumar Menon, Managing Director of Push Integrated Communications, the creative agency behind the campaign said that the creatives attempt to communicate the proposition of the world’s largest gold and diamond jewellery collection at Kalyan Jewellers, captured in a candid, friendly manner on camera. The teaser films released on leading TV channels has Amitabh Bachchan talking to Prabhu and Aishwarya Rai Bachchan on his desire to learn Tamil in light of his visit to Chennai for the launch of Kalyan Jewellers.

     

  • Kakkar talks about people who have redefined the face and brains of advertising

    The Anchor: 5 faces that define Indian advertising

    1. Piyush Pandey

    He provides creative leadership to one of the leading advertising agency of India. He leads by example and the interesting bit is that most of his creative education came by travelling in trains. He was playing for Ranji Trophy and they could only afford train travels for their players. During these travels he got insight into the small-townIndiawhich he uses in his creatives. Trains give a glimpse into different types of people and their lives which can weave into beautiful stories.

     

    2. Prasoon Joshi

    He is a brilliant music writer besides being an excellent advertising professional. He has made it on his own from a small town inIndia. He is the original bilingual copywriter ofIndia.

     

    3. Aishwarya Rai Bachchan

    We had launched her with a three-second presence in Pepsi commercial where she said: “Hi, I am Sanju”. Her presence made every male from 8-80 get into a tizzy and they wanted more of Sanju. She has become one of the most recognizable face of the Indian advertising, besides being that of Indian film industry.

     

    4. Katrina Kaif

    She made it fashionable for foreign faces with an accent to make their presence felt in Indian advertising. She is every director’s dream come true and a face that is not easy to forget.

     

    5. Me

    Beauty is only skin deep but my motto is ugly is forever. So I am immortal face of the advertising industry.

     

    Prahlad Kakkar is an ad filmmaker and CEO, Genesis Films

    Photograph: Fotocorp