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Tag: Airtel Xstream Fiber

  • Positions it as the ultimate solution for big screen entertainment

    Airtel launches campaign for Xstream Fiber

    Bharti Airtel has announced the launch of a high decibel 360° campaign for Airtel Xstream Fiber.  It has been produced in collaboration with ad agency Fundamental.

    Note a communique: “The campaign features characters from popular entertainment shows burst onto the scene, symbolising the plethora of entertainment choices available through Airtel Xstream Fiber. Accompanied by a catchy soundtrack celebrating diverse shows and genres, the campaign highlights the seamless integration of leading OTT platforms and TV channels accessible through Airtel Xstream Fiber. This campaign unveils a nuanced approach to capture all the touchpoints of entertainment for the users. It integrates seamlessly with the pattern of how the current user consumes entertainment.”

  • Signs-up Airtel Xstream Fiber as the presenting sponsor

    Prime Video announces immersive cricket experience for India-NZ tour

    By Our Staff

     

    Amazon Prime Video, or Prime Video, has announced special programming for the India-New Zealand men’s cricket series starting November 18. As a part of a multi-year partnership, international men’s and women’s cricket matches played in New Zealand across all formats – will be available exclusively on Prime Video India.

     

    Talking about the upcoming series, Sushant Sreeram, director – SVOD business, Prime Video, India said: “There are many things that are heterogeneous about the delightfully diverse India when it comes to entertainment – be it choice of language, genres of shows and movies, devices that customers prefer watching their favourite entertainment on, and so much more. But there is one absolute unifier that everyone across the country is unanimously passionate about, and that’s cricket! With our slate of compelling shows and movies over the last 6 years, we have strived to super-serve our customers, and they have emphatically picked Prime Video as their most loved entertainment destination. Now with live cricket, made immersive and accessible with multi-language feeds, fantastic studio programming and a superb set of commentators to take us through the series, we are confident we are not just going to deliver on a superior experience for the legions of cricket fans in the country, but make Prime Video that much more exciting, delightful and the first choice of entertainment for everyone.”

     

  • Offers a solution to the most common problem faced by internet users

    DDB Mudra launches film for Airtel Xstream Fiber

    By Our Staff

     

    Airtel Xstream Fiber broadband network has launched a new campaign to showcase its service. Conceptualised by DDB Mudra, the campaign has been developed to establish the product and its benefits in comparison with regular broadband services.

     

    Said Pallavi Chakravarti, Creative Head – West, DDB Mudra: “On-off-on-off is a mantra no one wants to chant, but invariably does, when living with poor broadband at home. If everyone in a family is plugged in, something’s got to give. We translated this pain-point into a fun campaign which paved the way for our solution to make a seamless entry and save the day.”