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Tag: Airtel Payments Bank

  • Shilpi Kapoor will lead the marketing and corporate communication function for the Bank

    Shilpi Kapoor is CMO, Airtel Payments Bank

    By Our Staff

     

    Airtel Payments Bank has announced the appointment of Shilpi Kapoor as its Chief Marketing Officer. She will oversee the marketing and corporate communication function for the bank.

     

    Said Anubrata Biswas, MD and CEO, Airtel Payments Bank: “I am very pleased to welcome Shilpi to Airtel Payments Bank’s leadership team. Shilpi’s vast experience across different industries combined with her deep understanding of consumer, digital and business-to-business marketing will play a vital role in further strengthening the bank’s differentiated position.”

     

    Added Kapoor: “Airtel Payments Bank has been registering strong growth over the last few years. With its unique business model, the bank is able to serve a diverse set of customers with simple, safe and rewarding digital financial solutions. I look forward to working with the team to develop the bank’s robust growth story.”

     

    In her last stint, she was with American Express as Director of Marketing, where she led the brand strategy and communications. Shilpi is an alumnus of Amity University and has completed special programs in leadership excellence and digital marketing from Harvard Business School and Northwestern Kellogg University.

     

  • The campaign theme of “Ab nazdeeki dukaan, aapka bank” underscores Airtel Payments Bank’s distribution reach and its innovative ‘at arm’s length’ retail led model

    Airtel Payments Bank campaign showcases ease of digital banking

    By A Correspondent

     

    Airtel Payments Bank has unveiled a campaign titled “Ab nazdeeki dukaan, aapka bank” that underscores its distribution reach and its innovative ‘at arm’s length’ retail led model

     

    Conceived by Taproot Dentsu, the campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner.

     

    Said Anubrata Biswas, MD & CEO, Airtel Payments Bank: “We have always had the end consumer at the heart of everything we do as we inch closer to our vision of taking banking services to the underserved majority. We have been extensively working to innovate and build a differentiated and relevant banking ecosystem that is simple, convenient and easily accessible for everyone. With our unique retail based model of small kiranas, medical store and other neighborhood shops that work as banking points, we have been able to making banking services easily accessible across the deeper pockets of the country.”

     

    Added Agnello Dias, Co-founder & Chief Creative Officer, Taproot Dentsu: “Airtel Payments Bank is a sorely-needed advantage in these times and the communication, especially the film, highlights how it can be a life saver when you need it most. The ease and simplicity with which you can open an account is vividly demonstrated in this storyline which dramatizes an emergency in a positive manner.”

     

     

  • Also appoints Amit Kumar Singh as Chief Business Officer

    IndiaLends appoints Animesh Bhartiya as VP – Brand & Marketing

    By A Correspondent

     

    Animesh Bhartiya
    Amit Kumar Singh

    IndiaLends has strengthened its senior leadership team with the appointment of Amit Kumar Singh as Chief Business Officer and Animesh Bhartiya as VP- Brand & Marketing.

     

    Singh was with Airtel Payments Bank while Bhartiya with Godrej & Boyce as Vice President – Brand & Marketing. Bhartiya has also been Managing Director at Wieden + Kennedy in Delhi after a decade-odd stint in various agencies in London.

     

    Commenting on the appointments, IndiaLends CEO Gaurav Chopra said: “We are happy to have best talent from the industry. IndiaLends as a company is committed to grow at an exponential rate. Having someone of Amit’s capabilities, we will continue to provide high quality experience to all our stakeholders. IndiaLends has become a popular consumer brand among Indian millennials. With Animesh’s rich experience in consumer space, we aim to strengthen our brand affinity further in 2020.”

     

  • The campaign, based on the theme “Bank Hai Par AlagHai”, highlights Airtel Payments Bank’s differentiated banking model

    Airtel Payments Bankrolls outintegrated launch campaign

     

     

    Airtel Payments Bank has announced the roll out of a 360-degree launch campaign to showcase its digital banking offerings that offer customers a refreshing change from traditional banking.The campaign, based on the theme “Bank Hai Par AlagHai”,highlights Airtel Payments Bank’s differentiated banking model that leverages the vast network of neighbourhood Airtel retail outlets, which take convenient digital banking closer to the customer.

    The campaign is based on customer insights regarding their day to day experience with traditional banking and brings to fore some of the most common challenges faced by them. Airtel Payments Bank, which is leading the creation of a new category of banking in India, is trying to address some of these challenges with its innovative approach.

    Conceived by Taproot-Dentsu, the campaign will comprise of TV Commercials with support legs in Outdoor, Radio and Digital mediums, which will play a big role in delivering the message to the audience.

    Said Shashi Arora, MD & CEO, Airtel Payments Bank: “Airtel Payments Bank aims to take the banking closer to every Indian. Our simple and very convenient banking model thatleverages Airtel’s vast retail network will add a new dimension to the way India banks and contribute to financial inclusion in the country.”

    AddedAgnello Dias of Taproot-Dentsu: “Consumers are looking for simple and efficient modes of bankingand the thought behind the campaign was to look at the proposition from a common man’s perspective and his expectations from a bank. Airtel Payments Bank is leading the creation of an entirely new banking category in India and we have chosen an approach that is frank and engaging.”