MxMIndia

Tag: Airtel DTH

  • In addition to DTH advertising, SVG media delivers performance, mobile and native advertising to digital marketers

    NetworkPlay wins Airtel Digital TV’s monetization mandate

    By A Correspondent

     

    NetworkPlay, an SVG Media company, announced winning an exclusive mandate from Airtel Digital TV to monetize all their digital advertising inventories. Airtel Digital TV is the DTH arm of leading global telecommunications provider Bharti Airtel. SVG Media is the largest Indian Ad-Tech company with brands like Tyroo, DGM India, Seventy Nine & NetworkPlay in its portfolio.

     

    In addition to DTH advertising, SVG media delivers performance, mobile and native advertising to digital marketers and advertisers and helps leading publishers monetize their digital assets.

     

    Anurag Gupta, India MD, SVG Media said, “NetworkPlay has been working with Airtel DTH since their launch in India. Today, we are extremely delighted to take our relation to the next level with this exclusive partnership, which further strengthens our position in the industry as a leading digital ad-tech company.  NetworkPlay’s technology will help in significantly growing the advertising revenues for Airtel Digital TV.”

     

    “With the increasing penetration of HD technology, coupled with an overall growth in the DTH sector, the business is expected to multiply as more brands have started to explore DTH as a platform to reach out to the television audience”, he further added.

     

  • Big Magic, the regional general entertainment channel from the Reliance Broadcast Network stable has signed a distribution deal with Airtel Digital TV

    Big Magic inks distribution deal with Airtel DTH

    By A Correspondent

     

    Big Magic, the regional general entertainment channel for the core Hindi heartland of – UP, MP, Bihar and Jharkhand – from the Reliance Broadcast Network stable has signed a distribution deal with Airtel Digital TV, the DTH service arm of leading telecom operator Bharti Airtel.

     

    Big Magic will now be available on Airtel Digital TV on channel  631, making it the only DTH player apart from Reliance Digital TV to air the channel.