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Tag: Airtel Delhi Half Marathon

  • In the logo, the runner takes centrestage, embracing the spirit of the city and the event

    Airtel half-marathon gets a new identity

    By A Correspondent

     

    The Airtel Delhi Half Marathon (ADHM) has a fresh identity. The campaign has kickstarted with a contemporary modern identity for the event logo.

     

    Notes a communique: “The Runner and the spirit of every participant is at the heart of ADHM. A showcase of their own unique story of grit, determination, success and failure; inspiring to create history and not just be a part of it!  This very ethos is echoed in the logo.” The new identity for Airtel Delhi Half Marathon is designed by Locopopo, a Mumbai-based boutique design studio.

     

    Commenting on his creation, Lokesh Karekar, Founder, Locopopo Studio said, “The story of the runner has always been the soul of the Airtel Delhi Half Marathon. The new logo celebrates the host city and the remarkable journey of every runner; embodying every participant of an event that has shown the #GoBeyond spirit of Delhi to the world”.

     

     

    Added Vivek Singh, Joint MD, Procam International said, “When we launched the event 17 years ago, little did people believe that Delhi would take up running as a lifestyle. Today, the event is synonymous with the city and this has been possible only with the support from all stakeholders. Our runners give life to ADHM and this has been beautifully translated into the new logo of the Airtel Delhi Half Marathon.”

     

     

  • Displays personalised video messages from family and supporters to runners on LED screens during Airtel Delhi Half Marathon 2019

    Airtel launches #NetworkOfCare campaign

    By A Correspondent

     

    Bharti Airtel has rolled out an innovative campaign on the theme, #NetworkOfCare to mark the completion of the 2019 edition of the Airtel Delhi Half Marathon (ADHM). The campaign details Airtel’s innovative initiative that motivated runners at the marathon this year.

     

    Said Vani Venkatesh, CEO – Delhi/NCR, Bharti Airtel: “At Airtel, we are always obsessed with delighting our customers and making them feel special. The #NetworkOfCare campaign is an expression of the role of support and care in people’s lives to stretch that extra mile. This year’s ADHM pleasantly surprised runners midway into their run with heartwarming messages from their family and friends cheering them to complete the marathon. As the network that cares, we feel privileged to bring people closer to each other and ensure seamless connectivity for our customers at all times.”

     

     

  • The ad encourages people to dedicate a run for the digital empowerment of India

    Airtel’s campaign to celebrate running

    By A Correspondent

     

    To mark this year’s edition of Airtel Delhi Half Marathon (ADHM) which was held on Sunday, November 20, Airtel came out with an ad campaign that celebrated the spirit of running and calls out people across the country to dedicate a run to the cause of empowering people in India through digital literacy.

     

    The campaign (creative agency: JWT) ran across digital, print, radio and outdoor mediums and has a different take on the spirit of running. It called out everyone to dedicate a run for a larger purpose and empower people in India by making them digitally literate.

     

    Said Rajiv Mathrani, Chief Brand Officer, Bharti Airtel: “With this campaign we are asking people to come forward and contribute to a cause, while enjoying their run. A lot of us are privileged to have access to digital services, but there are millions who are unconnected for the want of digital literacy. Airtel is proactively doing its bit to reach out to people in India and is making an attempt to make them digitally abled. We hope more and more people will come forward and share their run with us in order to make a difference.”