MxMIndia

Tag: AirAsia India

  • Expands network in the Middle East and South East Asia region

    Air India Express unveils new brand identity

    By Our Staff

     

    Air India Express and AirAsia India, both subsidiaries of the Tata-owned Air India, have unveiled a new brand identity and aircraft livery, alongside network expansion with flee induction.

     

    The livery of the first new Boeing 737-8 aircraft showcased at the launch, draws inspiration from the Bandhani textile design. The upcoming aircraft being inducted will feature designs inspired by other traditional patterns including Ajrakh, Patola, Kanjeevaram, Kalamkari, etc., showcasing India’s artistic diversity.

     

    Sid Campbell Wilson, Chairman, Air India Express, said: “With the merger of Air India Express and Air Asia India now in the final stages, we are also seeing the transformation of the aviation landscape. We are proud to present the new brand of Air India Express, a vitally important part of the new Air India Group, charged with providing the best value, accessibility and domestic and regional connectivity to every Indian, and to become the airline of a new generation. The broader ambition of these efforts is to better connect India and Indians, to each other and to the world.”

     

  • Focuses on benefits of being a NeuPass member with an AirAsia Aviator badge

    Wunderman Thompson launches campaign for AirAsia

    By Our Staff

     

    AirAsia India has launched a 360-degree marketing campaign inviting flyers to become ‘Aviators’ and make the most of the benefits of the NeuPass rewards programm by Tata Neu. The campeaign is based on the insight that being a part of a family is a rewarding experience.

     

    Conceptualised by AirAsia India’s creative agency on record, Wunderman Thompson India, the campaign features three distinct films with quirky and heart-warming human stories that bring alive the joy of being part of a family.

     

    Speaking on the launch of the campaign, Siddhartha Butalia, Chief Marketing Officer, AirAsia India, said: “The NeuPass rewards program affords us the unique opportunity to redefine loyalty from the commoditised and transactional nature of traditional frequent flyer programs where individuals are defined by numbers, to a seamless and fulfilling experience of recognition and reward in every interaction. The campaign resonates the essence of what being part of a family is meant to be – a relationship of understanding, a feeling of fulfilment and an experience that is truly rewarding.”

     

    Added Priya Shivakumar, Senior National Creative Director, Wunderman Thompson: “We saw the launch of this unique rewards program and the wonderful benefits of becoming an Aviator with AirAsia India as an opportunity to communicate simple and endearing human stories with a touch of humour that bring alive the fact that close friends and family are the ones you can always count on. The campaign ties back seamlessly to the thought of ‘redeeming rewards from each member of the family’ which was the idea we set out to deliver. By doing this, we not only elevated the conversation, but also made it as personal and fulfilling as the rewards.”

     

     

  • #DareToDream as a theme is depicted in afilm that went live recently and will be aired across the brands social media platforms

    AirAsia urges Indians to dream big

    By A Correspondent

     

    AirAsia India has launched the #DareToDream digital campaign in line with its brand promise Now Everyone Can Fly. #DareToDream as a theme is depicted in a film that went live recently and will be aired across the brands social media platforms.

     

    Commenting on the campaign, Amar Abrol, MD & CEO, AirAsia India said:“This Independence Day, we would like to pay tribute to all the entrepreneurs who dare to dream. #DareToDream is our fourth digital campaign this year and we are continuously working towards making AirAsia a truly digital airline and enabling every Indian to fly hassle-free.”

     

    Commenting on the project, Durgesh Tanna, Creative Director, Circus Elephants said:“The bond between the brands “AirAsia” and “Circus Elephants” just gets better with patriotic days. We did the film ‘Udd Chala” for Republic Day and now the film #DareToDream.”

     

  • #FlyWithAirAsia celebrates Indian women who revel in their individuality

    AirAsia India dedicates latest digital campaign to women

    By A Correspondent

     

    Acknowledging International Women’s Day, AirAsia India has released its latest campaign #FlyWithAirAsia that celebrates Indian women who revel in their individuality, with aspirations that transcend rules.

     

    Speaking about the concept of the film, Amit Agarwal, Head of Content, Circus Elephants said, “When the client shared the concept they had for Women’s day, we knew that we had to design it not only to get the brand guidelines right, but also make an impact on the audience who will be hailed with lots of women centric messages during that time. The challenge was to make it different yet very relevant to what the brand stands for – the aspiration to fly.”

     

    Said Kiran Jain, Commercial Director, AirAsia India: “We take great pride in our women every single day.  Today being International Women’s Day, we pay tribute to all the women around the world who continue to break barriers to achieve their dreams.”