MxMIndia

Tag: Air India Express

  • Empowering & encouraging first time voters

    Air India Express launches campaign for elections

    Air India Express, the low-cost sibling of Air India, has launched its #VoteAsYouAre campaign, an initiative aimed at “empowering and encouraging the nation’s youth”.

    Speaking about the campaign, Siddhartha Butalia, Chief Marketing Officer, Air India Express, said: “As a brand that champions connectivity and inclusivity, Air India Express is committed to empowering the youth and fostering active citizenship. With a fifth of the world’s youth demographic, India’s demographic dividend can also be the world’s democratic dividend. The fact that #VoteAsYouAre trended organically across India on the eve of the first phase of the world’s largest democratic exercise ever, in the midst of a myriad topical conversations, is a tremendously gratifying validation of the movement capturing the imagination of an aspiring India seeking a voice of representation and the power of their collective voice.”

  • With festive and Middle Eastern renditions across touchpoints

    Air India Express goes for sonic identity

    By Our Staff

     

    Air India Express unveiled its signature sonic identity, infusing holiday vibes to its brand music in-flight. Alongside the festive addition, Air India Express also recorded a Middle Eastern version of its sonic identity.

     

    Talking about the brand sonic identity, Siddhartha Butalia, Chief Marketing Officer, Air India Express, said: “Travel is meant to be about new experiences and lasting memories, and music resonates emotionally with both a universality in the way we experience it as well as a cultural specificity. Like our brand, our sonic identity has been crafted to deliver a more holistic and memorable sensory experience. It encapsulates the essence the new Air India Express brand and positioning, embodying the ‘Explorer’ and the ‘Everyperson’ archetypes, and inviting travellers to ‘Fly as You Are’ with a more liberating travel experience empowered by digitally driven personalisation. Our brand identity is reflected in our vision to inspire new possibilities and make meaningful connections with unmatched Indian warmth. Like the unique patterns of India on the tail of every new aircraft we are inducting, our sonic identity reflects the rich heritage and tapestry of our culture while resonating the vibrancy and confidence of a progressive and pluralistic future.”

     

  • Expands network in the Middle East and South East Asia region

    Air India Express unveils new brand identity

    By Our Staff

     

    Air India Express and AirAsia India, both subsidiaries of the Tata-owned Air India, have unveiled a new brand identity and aircraft livery, alongside network expansion with flee induction.

     

    The livery of the first new Boeing 737-8 aircraft showcased at the launch, draws inspiration from the Bandhani textile design. The upcoming aircraft being inducted will feature designs inspired by other traditional patterns including Ajrakh, Patola, Kanjeevaram, Kalamkari, etc., showcasing India’s artistic diversity.

     

    Sid Campbell Wilson, Chairman, Air India Express, said: “With the merger of Air India Express and Air Asia India now in the final stages, we are also seeing the transformation of the aviation landscape. We are proud to present the new brand of Air India Express, a vitally important part of the new Air India Group, charged with providing the best value, accessibility and domestic and regional connectivity to every Indian, and to become the airline of a new generation. The broader ambition of these efforts is to better connect India and Indians, to each other and to the world.”