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Tag: Ahmed Naqvi

  • As a part of the mandate, it has taken charge of their marketing and communication duties for Pro Kabaddi League Season VI

    Gozoop retains integrated marketing duties for Dabang Delhi KC

    By A Correspondent

     

    Gozoop has retained the integrated marketing duties for Dabang Delhi Kabaddi Club (DBDKC), the Delhi-based franchise of the Pro Kabaddi League for the second consecutive year. As a part of the mandate, it has taken charge of their marketing and communication duties for Pro Kabaddi League Season VI.

     

    Commenting on the association, Saumya Khaitan, CEO of DO IT Sports, said:“We are thrilled to partner with Gozoop once again. Dabang Delhi is the first Kabaddi franchise to reach a million fans on social media, and we are confident Gozoop will help us achieve new milestones and reach out to more fans in the upcoming season.”

     

    Speaking about the partnership, Ahmed Naqvi, CEO and Co-founder, Gozoop added:“We have worked with teams from almost all the sports leagues in India. When it comes to Kabaddi, we have a larger purpose, which is to popularise the game. In Dabang Delhi, we have a fantastic partner who gives us full creative liberty, which coupled with our cutting-edge innovation helps us deliver the best for the club and sports at large.”

     

     

  • An initiative spearheaded by digital ad firm Gozoop, it is an endeavour to create a community of environment-conscious citizens

    Mahindra Lifespaces #IAmGreenArmy campaign on social media

    By A Correspondent

     

    Mahindra Lifespace Developers Limited (“MLDL”), the real estate and infrastructure development arm of the Mahindra Group, has launched a new social media campaign – #IAmGreenArmy.  Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Facebook and Twitter to enhance awareness of sustainable living habits and choices. Currently in its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents of the future and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

     

    Commenting on the campaign, Sunil Sharma, VP – Marketing & CRM, MLDL, said, “In line with Mahindra Lifespaces’ vision of transforming urban landscapes by creating sustainable communities, #IAmGreenArmy aims to inspire and engage both netizens and the general public to think and act responsibly.  With social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas and thoughts, we hope the campaign will bring together all our stakeholders to ensure a sustainable and healthy future for our planet.”

     

    Added Ahmed Naqvi, Co-founder & CEO, Gozoop: “Mahindra’s Lifespaces #IAmGreenArmy encourages citizens to make better choices that have a lasting impact on our society. I am confident that this initiative will connect with today’s digital first audience, and contribute towards creating a better tomorrow”.

     

  • Enchanted Valley Carnival (EVC) is a music festival property which was introduced to Indian audiences in 2013

    Gozoop wins digital marketing mandate for Enchanted Valley Carnival

    By A Correspondent

     

    Digital agency Gozoop has bagged the digital marketing mandate for Enchanted Valley Carnival (EVC), the multi-genre music and camping festival, a venture by Twisted Entertainment and Universal Music India.

     

    Said Shoven Shah, founder, EVC: “We are really pleased with the service we have received from Gozoop. The team is very responsive, professional, enthusiastic and organised. They have an indepth knowledge of digital marketing.”

     

    Ahmed Naqvi

    Added Ahmed Naqvi, CEO and Cofounder, Gozoop: “It is exciting to partner with a forward-thinking brand like EVC that believes as much in our digital first approach to reach & engage audiences with right message, at the right place and at the right time, every-time. With our deep understanding of today’s digital first audiences, we look forward to breaking new ground through our creative strategies & media innovations for EVC this December.”

     

  • Gozoop has bagged the full range of media duties, including digital and social, for stem cell banking company Cordlife India

    Gozoop wins digital duties for Cordlife India

    By A Correspondent

     

    Independent creative digital agency Gozoop has bagged the full range of media duties, including digital and social, for stem cell banking company Cordlife India.

     

    Commenting on the win, Ahmed Naqvi, CEO and Co-founder Gozoop, said: “Building on our global healthcare experience, we’re delighted to have been selected by Cordlife. We look forward to working with them on the evolution of their brand communications, and the growth of their business.”

     

    Added Upamannyue Roy Choudhury, CEO Cordlife India:  “Today digital technology has the potential to touch every facet of business and personal life, empowering them to make better choices and allowing people to spend more time on things that are more valued. We were looking for an agency that understands our sector and how effectively they can bring a digital transformation, Gozoop was a clear winner. Their team, values, innovative and strategic thinking, technology and most by Advertise” href=”#48929763″> importantly their dedication for the job makes Gozoop the suitable partner for us, and we look forward for a long and rewarding partnership.”

     

  • The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media

    More ads go digital as ICC World Cup action shifts to sites, apps

    By Vijaya Rathore & Ravi Teja Sharma

     

    The morning and working hour timings of matches in the ongoing cricket World Cup have made millions of sport lovers follow the action on dedicated websites, apps and social media, prompting several big and small brands to latch on to digital advertising like never before.

     

    Brands across industries, including Lufthansa, Accenture, Tissot and Hero are looking to catch the on-the-move consumer on a variety of platforms including official broadcaster Star India’s starsports.com, social media sites, cricket portals and apps such as Hotstar.

     

    “Some of our clients have looked at digital very seriously. Hero, for instance, has bet heavily on digital and it is really doing well for the brand,” said Praseed Prasad, national director for digital trading at media buying firm GroupM India. Another client of his, Pepsi Lays, has chosen to do more on the digital side and only advertise on television during select matches in the World Cup this year.

     

    A spokesperson for Star India says they have seen an exponential growth in consumption online. This World Cup, Star has got around 35-40 advertisers, including Lufthansa, Accenture, CarTrade, Tissot and Hero for its online platforms, with about 20% of those exclusively on the digital medium. “Revenues from digital will be significant this time,” the person said.

     

    Hero is the co-presenting sponsor of the World Cup 2015 digital. “The medium has seen exponential growth in terms of traffic,” a Hero MotoCorp spokesperson said. It is the lead sponsor on the property with branding/inventory in terms of video inventory, logo presence, banner ads, special sections such as replay and match insights, and has also launched a dedicated app, Hero Super Skipper, the spokesperson said. “This association is a strategic move, owing to a perceptible shift in viewership patterns in favour of digital medium.” The India-Pakistan match at the beginning of the tournament, for example, got over 25 million views on Star’s digital platforms, the highest in the world for a single game.

     

    Firms such as DishTV have created fresh campaigns around the World Cup. “Most digital campaigns are either in the form of graphics or extension of TV campaigns but we created one especially for the digital medium and that has helped us reach the young consumers, the millennials,” said Salil Kapoor, COO of DishTV.

     

    He said the interactive nature of the digital space helps consumers to make purchases by routing them to the firm’s call centres if they wish to. Also, a television ad campaign costs at least 3-4 times more than a digital campaign, Kapoor said. DishTV has shot a campaign with brand ambassador Shah Rukh Khan to promote their HD channels during this world cup.

     

    Digital adoption by brands is on the rise with large companies now allocating significant spends to this medium. “From about 2-3% of a large company’s marketing budget, digital is now in double digits,” says Ahmed Naqvi, CEO at digital and social media agency Gozoop.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd.

    All Rights Reserved, Licensed to republish

     

  • The social media agency has hired Valentina Sanna as Managing Director for Singapore operations

    Gozoop sets up SE Asia ops, hires MD for Singapore

    [updated]

    By A Correspondent

     

    Three-year-old cross-functional digital agency Gozoop has announced the geographical expansion of its business in Singapore. After successfully setting up in Dubai, the company has ventured into the lucrative South East Asian market will strengthen its position as a leading digital agency.

     

    The operations in Singapore were established with the objective of tapping the growing potential of the digital market as well as cater to the agency’s clients. Some of them are Pong’s Laksa, Novamobili, Streetdirectory and Food4Blood Group. To lead the operations of the Singapore branch, Gozoop has brought on-board Valentina Sanna, who comes with cross-geographical experience of working with start-ups and digital companies.

    Commenting about the development, Rohan Bhansali, CEO of the agency, said: “Gozoop’s endeavour is to build world class online presence for world-wide brands. International diversification is one of our long term strategies.” He further stated that working with different brands in different geographies has given them a rich cross cultural experience. This leap reinforces the fact that the agency does not rely on a singular market and is looking forward to build a universal footprint.

    Speaking on the expansion, Ahmed Naqvi, Managing Director (India) and Co-Founder, Gozoop said, ‘Expansion of operations in other geographies was a conscious decision as our operations in Dubai took off exceptionally well. The South East Asian market brings immense opportunities and productive scope for business, and hence, it is vital to our international expansion plans. To manage the workforce and clientele in Singapore, we have brought Valentina Sanna in her current role as Managing Director.’

    The digital media agency has rendered its services to brands like Mad Over Donuts, Rajdhani Thali, High Street Phoenix, Hakassan, Tim Hortons, Xpress Money, Cold Stone Creamery GCC, Kate Spade and Commercial Bank of Dubai to name a significant few.