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Tag: Ahmed Aftab Naqvi

  • And they are: Valerie Pinto, Ahmed Aftab Naqvi and Ashwini Deshpande

    More jury chairs for Abby 2023 announced

    By Our Staff

     

    More jury chairs for Abby One Show 2023 have been announced. Valerie Pinto, CEO, Weber Shandwick, Ahmed Aftab Naqvi, Global CEO & Co-founder, Gozoop and Ashwini Deshpande, Co-Founder and Director of Elephant Design, join as Jury Chair for Public Relations category, Jury Chair of Mobile Category, and Jury Chair of Design category respectively.

     

    Said Ashwini Deshande: “It is an absolute privilege to be judging the Design category at Abby One Show Awards. India is a unique playground for brands and consumers. I define Design as a creative way of solving a challenge.  I am hoping to see great work based on real life insights that solve a challenge in a delightful way.”

     

  • Will build communities and recognition through the brand social media

    Gozoop wins mandate for TradeSmart

    By Our Staff

     

    Gozoop has won the creative and social media mandate for TradeSmart, discount broking services. Gozoop will be responsible to build communities and recognition through the brand Social Media with impactful creative assets.

     

    Said Vikas Singhania, CEO, TradeSmart: “We believe that technology can rule the world today and building a community would be seamless with a Digital-First Approach. Gozoop will be a great partner for this slant to add on to our digital communications strategy. We look forward to move towards greater opportunities in the coming year with Gozoop’s expertise. ”

     

    Added Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop: “Gozoop has a proven track-record in building new-age businesses.   With an integrated creative plus digital mandate we are in a unique position to help TradeSmart win in this new world. We look forward to #BreakingTheBox with them.

     

     

  • Will also be heading the Art team & co-leading the Production team

    Gozoop appoints Yash Bendkhale as CD

    By Our Staff

     

    Yash Bendkhale
    Yash Bendkhale

    Leading digital first integrated agency Gozoop has appointed Yash Bendkhale as Creative Director. He will report to Premkumar Iyer, Vice President- National Operations.

     

    Aftab Naqvi
    Ahmed Aftab Naqvi

    Commenting on the appointment Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop, said: “Yash has deep understanding of integrated communication with his mainline and digital experience. We welcome Yash to the team and look forward to championing conversations that leave an impact in the mind of people.”

     

  • Puneet Ikhe joins the list of senior executive appointments

    Gozoop strengthening leadership team

    By Our Staff

     

    Aftab Naqvi
    Ahmed Aftab Naqvi

    Integrated marketing agency Gozoop has announced the appointment of Puneet Ikhe as the Associate Director for Brand Solutions. Ikhe was previously with ByteDance as Global Business Solutions – Monetization. He will report to Ahmed Aftab Naqvi, CEO and co-founder of Gozoop.

     

    Speaking on the appointment, Naqvi said: “We are building a solid leadership team and with Puneet onboard, we are stronger.”

     

    Puneet Ikhe
    Puneet Ikhe

    Added Ikhe: “In Gozoop I found an organisation that matches my core values and passions. Gozoop ardently focuses on forging a long term relationship with clients through deep brand development that leads to business scale. I am thrilled to finally be part of Gozoop’s growth story.”

     

  • Will be responsible for media strategies for leading mandates

    Gozoop appoints Sushil Anantharaman as Media Director

    By Our Staff

     

    Digital-first integrated marketing agency – Gozoop has appointed Sushil Anantharaman as the Media Director. He reports to Ahmed Aftab Naqvi, CEO & Co-Founder, and is responsible for media strategies for leading mandates.

     

    Said Sushil Anantharaman: “Gozoop aligns well with my core belief that everything is constantly evolving and, we, with the aim of being a force in the digital media space, or for that matter just human beings, should also be ready to evolve and constantly keep learning. It also understands my belief in having sufficient human resources to be ready to take on the task of being a force in this field. The Digital-first & integrated digital approach will help us build brands and make them more visible in their landscape. Together, we look forward to creating path-breaking strategies that will be remembered by marketers and aspirants in the industry.”

     

    Added Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop: “Sushil is one of those rare professionals in our industry who comes with deep expertise and at the same time has profound humility. I am confident of our media capabilities rising to the next level under his leadership and becoming an unmatched forced when coupled with our existing creative capabilities.”

     

  • Appoints Megha Ahuja as Group Director

    Gozoop strengthens leadership

    By Our Staff

    Integrated marketing company, Gozoop has appointed Megha Ahuja as Group Director – Brand Solutions. Based out of Gozoop’s Mumbai HQ, she reports to Premkumar Iyer, Vice President- National Operations, Gozoop. Megha is leading the mandates of Dell, Bisleri, Tata Steel, Aditya Birla Fashion and Retail Limited, World Gold Council, and Tata Class Edge.

    Said Ahuja: “In Gozoop, I have found an organisation that deeply resonates with my core values. Gozoop’s digital-first brand approach aligns seamlessly with my vision of building brands across platforms and borders. In this constantly evolving marketing landscape, I hope to produce work and build brands that will be remembered for years to come. Gozoop’s ‘freedom within a framework’ operating system provides me the ideal environment to do so.”

    Added Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop: “In our uncompromising endeavour to build a people-first organization, we are stronger with Megha on our side. With her impeccable Account Management skills and deep and diverse mainline experience in building consumer brands, Megha will play a pivotal role in partnering with and helping our brands win in the new world.”

     

     

  • Gozoop wins digital duties for Zee Zindagi

    By A Correspondent

     

    Gozoop has retained the digital duties for Zee Zindagi. As part of the mandate, Gozoop will manage the brand’s presence across social media and other digital platforms.

     

    Shailja Kejriwal

    Speaking on the partnership, Shailja Kejriwal, Chief Creative Officer — Special Projects, Zee Entertainment: “Zindagi has always been appreciated for its premium content and culturally rich stories. As we now expand our content offering, it is important to have the right partners who will help us strengthen our further growth. The team at Gozoop mirrors our vision and we are confident that their expertise will significantly add to our journey.

     

    Ahmed Aftab Naqvi

    Commenting on the win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said, “Over the past few months, OTT platforms have witnessed significant growth and usage. With years of proven experience in crafting stories especially for the digital ecosystem, Gozoop is proud to partner with Zee Zindagi to help it accelerate and win in this new world.“

     

     

  • #HumHongeKamyaab is a song that has represented the country’s hope and determination for generations and continues to do so in these difficult times

    Gozoop campaign brings positivity with #HumHongeKamyaab

    By A Correspondent

     

     

     

    On the back of the national lockdown, Gozoop has released a video to showcase a positive spirit that is more than just the sound of a spoon hitting a plate. #HumHongeKamyaab is a song that has represented the country’s hope and determination for generations and continues to do so in these difficult times.

     

    Speaking about this, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop, said: “This is a time for all of us to stick together in spirit but stay separate at home. We wanted to communicate this message to as many people across the nation, in a way that they understand and act on it. I am glad that our team, while working from home, put in their efforts and used the power of creativity to launch this video. I am thankful to the NITI Aayog for supporting this idea and helping it reach across India. If this helps save even one life, we will consider our job done.  #HumHongeKamyaab.”

     

     

  • The company will be responsible for full funnel marketing solutions for a wide range of iBall products

    Gozoop bags integrated marketing mandate for iBall

    By A Correspondent

     

    Gozoop has bagged the integrated marketing mandate for home-grown tech accessory brand, iBall. As a part of the mandate, the company will be responsible for full funnel marketing solutions for a wide range of iBall product launches which includes various tech accessories and IT peripherals.

     

    Ahmed Aftab Naqvi

    Commenting on the win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said: “When brands take us on board as their trusted advisors with an equal seat on the table and not just another agency, is the space where we do some of our best work. It is also the space that Gozoop is actively chasing as part of our vision. We are honoured that the iBall board and management has chosen us as their one-stop integrated solutions partners for consulting and marketing — both traditional and new-age digital. Over the years we have built 360-degree strategies, creative and media under one roof and ready and committed to delivering the best enroute building iBall as one of the most loved brands not just in India, but in the world.”

     

    Iftekhar Ahmed Siddiqui

    Speaking on the association, Iftekhar Ahmed Siddiqui, Vice President – Marketing, iBall added: “iBall has its eye set on engaging and communication with the new-age generation that is tech savvy and demands best in class features from their gadgets to use them efficiently. Our products deliver just that, therefore to achieve this we are excited to partner with Gozoop for integrated marketing solutions. Glad to see creative minds come together to help us accelerate our business journey.”

     

     

  • The agency will take charge of the mainline, digital and content creation duties for the brand

    Gozoop retains Mumbai City FC’s integrated marketing duties

    By A Correspondent

     

    Gozoop has retained the integrated marketing mandate for the Indian Super League (ISL) franchise Mumbai City FC for the third time. As part of the mandate, the agency will take charge of the mainline, digital and content creation duties for the brand.

     

    Commenting on the win, Ahmed Aftab Naqvi, Gozoop CEO & Co-founder said: “We have been helping top sports brands reach, engage and delight their fans across the world for a decade now with our best-in-class digital and creative capabilities. Throughout our association with Mumbai City FC, our focus has always been on pushing the boundaries and exceeding expectations to create a multi-dimensional plan for marketing the brand across new-age channels. We are looking forward to give our best to the team once again. Mumbai City FC is very special for us especially since we are based out of Mumbai. We have a team which specialises in sports and will be giving in their best to make this season a successful one in every way possible.”

     

    Added Indranil Das Blah, CEO of Mumbai City FC: “Gozoop’s understanding of our Team, category, passion for sports coupled with their understanding of the sports fans from Mumbai, made them the perfect partner for us. This is the third year of our association and we believe that our work will be able to better our relationship with fans even further across all touch points.”

     

     

  • Gozoop is entrusted with the task to establish a scalable platform agnostic Customer Experience Team (CET) for Acko

    Gozoop bags Acko’s digital CRM mandate

    By A Correspondent

     

    Gozoop has won the digital CRM mandate for Acko, a digital-first insurance provider, following a multi-agency pitch.

     

    Said Acko’s Janani Viswanathan: “As a brand, it is important for Acko to connect with our audience. Listening to customers and responding to them in a timely manner will help in building a brand that people trust and can rely on. Digital platforms play a key role in this and with Gozoop we intend to engage with our customers more effectively.”

     

    Commenting on the win, Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop added: “In today’s time, a brand’s ability to build lasting relationships with its customers depends on how it services them across platforms with a quick, effective and personalised solution to meet their needs. Gozoop has the best-in-class tools and processes along with an experienced team to deliver the same. We are confident of creating some ‘WOW’ moments for Acko in this journey to continuously improve the customer experience.”

     

     

  • Gozoop will be in charge of both the creative – digital as well as mainline duties along with media activities

    Gozoop wins integrated marketing mandate for GNC India

     

     

    Digital-led integrated communications agency Gozoop has won the GNC India account following a multi-agency pitch.Commenting on the partnership, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop, said: ”In this new world it is important to have an integrated approach towards marketing. Your audiences today are digital first but not digital only. We are delighted to have partnered with a brand like GNC who appreciates the value that such an integrated approach can unlock for the brand. We look forward to leveraging our capabilities to deliver compelling experiences across mediums that will help accelerate the brand in India.”

     

    Added Shadab Khan, CEO, GNC India: “GNC believes in bridging the gap created due to inadequate nutrition in-take in the food consumed by people on a day-to-day basis through its offerings. Through awareness and education through digital mediums, Indian consumers can seek guidance to manage their lifestyle and related issues such as fatigue, stress, vitamin deficiencies, and cholesterol. GNC recommends it four building blocks of nutrition, which are Multivitamins, Omega-3s, Proteins and Probiotics to start their journeys towards Living Well. These building blocks will help through a focused preventive approach to enhance and improve overall health.