Ongo, the digital payments platform of AGS Transact Technologies, unveiled a new brand song that will serve as the company’s primary caller tune. The ‘Hinglish’ melody reaffirms the shift in AGS Transact’s strategy to focus on expanding its digital payments business, as it bids farewell to AGS’ iconic brand song that has resonated with customers for over a decade.
Commenting on the launch, Vinayak Goyal, Managing Director, India Transact Services Limited (Ongo), the wholly owned digital payment subsidiary of AGS Transact Technologies Limited said: “We are constantly striving to enhance the way people engage with digital payments, and the new brand song of Ongo symbolises a fresh chapter in our brand’s evolution. The decision to adopt it as the company’s signature caller tune emphasises Ongo’s focus on creating a distinctive identity within the digital payments landscape, for consumers, SMEs and corporate segments alike.”
Added Shishir Kulkarni, Deux Productions, the production house behind the song: “Our goal was to compose a groovy yet earthy tune that brings alive the essence of Ongo’s bold brand persona, while maintaining a connection with the legacy of AGS Transact Technologies. The melody that we’ve created reflects Ongo’s bold identity and yet has a timeless quality which will be a memorable and immersive experience for listeners.”