Tag: Agneepath

  • Deepa Gahlot: Reviewing the Reviews of Agneepath

    Agneepath

     

    Key Cast: Hrithik Roshan, Priyanka Chopra, Sanjay Dutt, Rishi Kapoor & Om Puri

     

    Directed By: Karan Malhotra

     

    Screenplay by: Ila Dutta Bedi & Karan Malhotra, based on Mukul S Anand’s Agneepath

     

    Produced by: Karan Johar

     

    It happens very rarely that critics are mostly in agreement and so is the audience. It was generally agreed that Karan Malhotra’s Agneepath remake, hit the spot, reminding everybody what was appealing about Bollywood formula flicks before filmmakers started trying to crossover. Simple revenge plots kept Bollywood chugging through most of the seventies and eighties, and it does look like moviegoers never forgot the taste of masala.

     

    With the exception of a couple of pans, and a couple of inordinate 4.5 kind of raves, a lot of critics gave Agneepath three star ratings, and everybody raved about Hrithik Roshan, Rishi Kapoor as villain; Sanjay Dutt as the bald-headed baddie got his share of kudos too.

     

    Was the 1990 Agneepath really such a cult film as it is now being made out to be?

     

    Karan Bali of Upperstall.com who obviously kept track writes, “One was surprised when the decision to remake Agneepath was announced. Especially, since though the 1990 version is (now) regarded as some sort of cult film (I wonder why), it is actually little more than a standard revenge story of the hero after his father is killed with several shades of Deewaar and Scarface thrown in already giving it a strong sense of deja vu. And of course there was the whole shoo shaa of Mr Bachchan’s ‘different’ voice (did not work) and his getting the National Award for Best Actor. With due respect to all, Agneepath (to me) has always been a highly overrated film as has been Big B’s performance. Sivakumar can rightly consider himself robbed when the National Awards for the films of 1990 were announced and his absolutely brilliant work in Marupakkam lost out to Agneepath.”

     

    Shubhra Gupta of the Indian Express writes, “This one is more an adaptation than a faithful remake of the 1990 original. Which is a good thing, because with the new characters and plotpoints, and minus some of the old stuff, the 2012 ‘Agneepath’ becomes its own film, which works precisely because it’s both a tribute and a stylish re-invention of the 70’s-spilling-into-the-80s retribution formula.”

     

    Sukanya Varma of rediff.com also concurs, headlining her piece ‘Agneepath less of a remake, more of a tribute. “The name, the man, the voice, the aura bears a lot of weight, the kind that’s impossible to measure. Or live up to. A multitude of films, including Mukul S Anand’s Agneepath, celebrate this indescribable draw he enjoys enhanced through sharply-written scenes and/or technical wizardry. Not everyone has such resonance among the audience. Realising this inadequacy rather humbly, the makers of the new Agneepath take an altogether fresh approach to its 22-year-old source. Remakes, however, are a slippery territory. They invite inevitable comparison and yet aspire for an exclusive identity.”

     

    Mayank Shekhar of The Hindustan Times justifies his 3 stars thus: “An earnest Vijay Dinanath Chauhan delivers poetic justice before a nearly packed hall on the proverbial ‘first day first show’. Audiences at my cinema respond to the cues and lines. The comments passed sometimes distract you from the screen. Everyone guffaws at the same time. This is the kind of genuine theatre experience, now getting rare, which remains most precious in the life of a film-goer. Reason can take over later. I had a ball!”

     

    Komal Nahata of koimoi.com was one of the ‘ravers’. “Director Karan Malhotra has handled the revenge drama with authority and he makes a fantastic first impression in his debut directorial venture. He is in total command of the subject and his cast and not only extracts great work from out of the actors but also keeps the audience engaged in the drama which unfolds on the screen. The man knows his art and craft and also seems to understand the commercial side of filmmaking. He is producer Karan Johar’s New Year gift to the industry just as this film is Johar’s Republic Day gift to the audience.”

     

    So was Taran Adarsh of Bollywoodhungama.com: “On the whole, Agneepath is a fitting tribute to the masterwork. The movie has all the potential to scale dizzy heights of victory and catapult Hrithik Roshan as the newest member of the Rs100 crore club, besides providing the Hindi film industry with the first giant blockbuster of 2012. A definite winner!

     

    Rajeev Masand of IBNlive found it well made but too long. “Debutant director Karan Malhotra’s re-telling of Mukul Anand’s 1990 vendetta movie ‘Agneepath’ is a glossy, well-acted production. Compared to recent ‘mass entertainers’ that tend to lazily sacrifice story and plot for retro-style action and star appeal, this remake rolls along like a well-oiled machine. And yet, after watching three hours of stabbing, gunfire, blasts, and hand-to-hand fighting, you realize the film is somewhat crippled by its over-indulgent length.”

     

    Sanjukta Sharma of Livemint was, however, left cold. “The film is made on a wide, impressive scale, and the cinematography by Kiran Deohans and Ravi K. Chandran makes it visually a celebration of colour and chaos. Everything about this Agneepath is over-emphasized. And at a running time of 3 hours, it is a test of your patience.”

     

    And Mihir Fadnavis of Mumbaiboss rants: “Karan Malhotra’s debut sits in a patch somewhere between a shameless cash grab and a callow vanity project. What is certain though, is that the film is compulsively horrible and full of unintentionally hilarious OTT drama. It’s been over 20 years since Big B’s Agneepath released, but there is not a shred of freshness to be found in the new version. The movie leaves absolutely nothing whatsoever for the viewer to digest – Mr Johar and Co just offer a frozen cadaver of Bollywood tripe and expect it to be reheated by paying audiences who can find nothing else in their fridges to snack on. It’s hard to say what’s worse, the film’s utter lack of entertainment value or the unabashed condescension towards its viewers.”

     

  • mydala.com brings battle of Agneepath to real life

    By A Correspondent

     

    India’s largest group buying/social commerce portal, mydala.com, has announced that it has partnered with Dharma Productions as the social commerce promotion partner for 2012’s most awaited movie, Agneepath.

     

    mydala.com will engage its fans, customers and merchants in ‘gang wars’ leading to Agneepath through an aggressive multimedia campaign. The real-life battle to win movie tickets, merchandise, and other prizes every day, and a chance to attend a special preview screening of the movie, has already started even before the reel-life battle begins later this month.

     

    Releasing worldwide on January 26, the movie revolves around Vijay Dinanath Chauhan (Hrithik Roshan) and his revenge against Kancha (Sanjay Dutt).Priyanka Chopra plays the female lead of Vijay’s aide and best friend Kaali, while Rishi Kapoor plays city gang lord Rauf Lala. Directed by Karan Malhotra, and produced by Hiroo Yash Johar and Karan Johar, the film also features Om Puri, and Katrina Kaif makes a special appearance.

     

    According to Mr. Apoorva Mehta, CEO, Dharma Productions: “In a networked world, traditional marketing alone is not enough to ensure success of a movie. We have partnered with mydala.com because of domain expertise and experience in creating unique and successful social commerce campaigns for Bollywood movie launches.”

     

    As many as 2,000 merchants across 11 Indian cities have already professed their allegiance to either Vijay’s or Kancha’s gang by sporting their gang posters for the movie at their merchant outlets, and are now enrolling thousands of customers to join their gang to emerge as winners through pamphlets bearing promo codes.

     

    Every customer who shops for Rs500 or more at any of these merchant locations is eligible to receive a leaflet with a unique promo code. Customers purchasing deals worth Rs500 or more onwww.mydala.com during this contest period will also receive a promo code. The campaign will runs till January 31.

     

    As part of its comprehensive multimedia campaign, mydala.com is promoting the movie across its entire network and beyond, including its website, Facebook, Twitter, and other partner sites. mydala.com has also roped in the movie’s leading stars Kancha (Sanjay Dutt) and Kaali (Priyanka Chopra) to lend their voices for an aggressive campaign across leading radio channels in several cities all over India.

     

    Elaborating on the tie-up with Dharma Productions for promoting Agneepath through social commerce marketing, mydala.com’s founder and CEO, Anisha Singh said: “Having successfully run social commerce and multimedia promotions for recent big titles such as Don2 and Ladies Vs Ricky Bahl has given us great exposure to film marketing. Agneepath is special and we’ve created a social commerce marketing plan equally special to match its calibre. To further add flavour to the war between Vijay Dinanath Chauhan and Kancha, we have also created a special Facebook app, Walk the Agneepath, where people can participate in a contest by watching a movie clip and correctly answering the questions.”

     

    mydala.com has also created a live scorecard on its Agneepath page on the mydala website where you can find how your gang is faring. Scoring is based on every promo code entered into the system. The gang that gets the most points at the end of the promo period will not only get to win Agneepath merchandise, movie tickets, mydala vouchers and other prizes, but also a chance to meet the star cast of Agneepath.