MxMIndia

Tag: Agency of the Year

  • Taproot India has bagged two golds – Creative Agency of the Year Award and Agency of the Year for India and the Subcontinent – at the Campaign Asia-Pacific Awards in Singapore

    Taproot India cleans up with 2 Golds at Campaign Asia-Pacific Awards 2012

    By A Correspondent

     

    Taproot India has bagged two Golds – Creative Agency of the Year Award and Agency of the Year for India and the Subcontinent – at the Campaign Asia-Pacific Awards held at Singapore on Monday, 10th December.

     

    The Campaign Asia-Pacific Agency Award is in its 19th year and continues recognizing inspired leadership, management excellence and outstanding achievements in advertising and communication industry.

     

    For Taproot India, the year began with a bang with 34 metals at Goafest, making them the second best creative agency in the country. Their work also picked up a Gold Cannes Lion, in craft category for ‘I am Mumbai’ campaign. With multiple awards, they were the runner-up independent agency at Spikes Asia 2012. A week back they won three gold metals at Ad Club EFFIE Awards and now, this achievement brings a well deserved end to the year. Speaking on this win, an overwhelmed Santosh Padhi, Chief Creative Officer and Co-Founder, Taproot India said, “It feels great to get recognition for your work. Every win inspires us to do bigger and better the next time. We have topped the table on many occasions, be it local or international awards or be it creative or effective awards.”

     

    Agnello Dias
    Agnello Dias
    Rohit Ohri

    Agnello Dias, Chief Creative Officer and Co-Founder, Taproot India, said, “In a small agency there is more transparency and the flow of communication is effective. As long as your client is content and the idea clicks with your audience, the size of the agency is secondary. The trend has changed and now it is your work that matters.”

     

    “This is a fantastic win for Aggi and Paddy and the entire Taproot team. A true testimony to the fact that Taproot is today the creative powerhouse of the region. They absolutely deserve this recognition and I’d like to believe that, in some small way, we brought them this luck”, said Rohit Ohri, Executive Chairman, Dentsu India Group. Taproot India is a part of the Dentsu Network after Dentsu Inc. acquired 51 percent equity in the near-four-year-old agency.

     

  • An ecstatic Piyush Pandey thanked the 'team and culture' as Ogilvy and Mather was 'Effie Agency of the Year' and Cadbury was 'Effie Client of the Year'

    It’s Ogilvy all the way at Effie 2012

    Click on the image for larger view

     

    By Ritu Midha

     

    As an event, one couldn’t have thought of a better way to spend a Tuesday evening than sampling the soothing breeze and top-notch refreshments at the Turf Club, Mumbai. Of course, the event was the Effie 2012, so the focus was necessarily on the awards.

     

    Piyush Pandey

    Perhaps unsurprisingly, the show was stolen by Ogilvy and Mather, who came ahead by miles, with the Man of the Moment being its executive chairman and creative director, South Asia Piyush Pandey once again. Ogilvy and Mather, with 280 points (more than 400 percent over its closest rival) was declared Effie Agency of the Year. When it came to clients, the competition was stiffer, although both Cadbury India Ltd (Effie Client of the Year) and No 2, Star India Pvt Ltd, are O&M clients.

     

    An emotionally charged Piyush Pandey said, “It is all by God’s grace. The credit completely goes to our team and culture. New blood joins with its own creative thinking and seamlessly blends with the existing creative thought process.” On being a repeat winner, he said, “It feels ecstatic to be winning again and again. To tell you the truth – the joy and thrill of winning increases every year.”

     

    The victorious Ogilvy team with Shashi Sinha (hugging Piyush Pandey) and Rajesh Iyer, Marketing Head of Colors (extreme left)

     

    Shashi Sinha
    Shashi Sinha

    The Effies themselves were enhanced in stature this year, both in participation and jury process. Advertising Club President Shashi Sinha stated, “It is special for two reasons: it is the first Effie under the aegis of the Ad Club post it becoming the Ad Club of India.” Also, he said, “This year the entire judging process has been conducted online – and the credit goes to Bipin Pandit and his team for managing it smoothly, considering that there were more than 100 jury members this year.”

     

    This year, the number of entries increased to 357. And while last year 29 agencies had participated – this year the number reached 50. Another feather in the Effie cap is that 50 percent of the jury members represented clients – best placed to judge the effectiveness of a campaign.

     

    Ajay Kakar

    Emphasizing the way the Effie is growing, Chairperson of the Organising Committee Ajay Kakar said, “This year, judging moved beyond Mumbai, and was extended to Delhi. We have also introduced two new categories – Direct Marketing and Ongoing Campaign.” He added, “It is a matter of pride that it is not a small set of agencies winning an Effie tonight; 13 agencies have contributed to the winning entries.”

     

     

     

    Ravi Rao

    Another point worth mentioning is the fact of a media agency winning two Effie trophies this year. Mindshare took away two bronzes – and considers it just the right beginning. Mindshare’s Leader, South Asia Ravi Rao told MxMIndia, “We bagged three bronzes, two for Axe Shower Gel and one for HSBC. I am really glad that we made it to the Effies. We will strive harder next time around.”