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Tag: Ageas Federal Life Insurance

  • Introduces 'Golden Years Pension Plan'

    Ageas Federal Life Insurance launches rap video campaign

    Ageas Federal Life Insurance, has unveiled a new campaign for its latest offering, the ‘Ageas Federal Life Insurance Golden Years Pension Plan.’ The campaign is executed by the agency Left of Centre Marketing.

    Speaking about the campaign, Khushali Girish, Deputy Vice President and Head of Products at Ageas Federal Life Insurance said: “The ‘Golden Years Pension Plan’ rap video is a testament to our commitment to innovative marketing and customer engagement. Through our rap video, we aim to show that retirement is not just the end of a career but the beginning of a joyful and fulfilling phase of life. This campaign embodies our philosophy of living fearlessly and embracing the future with confidence. We believe that this campaign will add a touch of fun to the pension segment and also inspire individuals to take proactive steps towards securing their future in a stress-free manner.”

    Added Gautam Jain, Partner at Left of Centre Marketing: “We are thrilled to partner with Ageas Federal Life Insurance on this groundbreaking campaign. By leveraging the power of music and rap, we aim to create a strong emotional connection with the audience, making the concept of retirement planning exciting and relatable.”

  • Featuring Sachin Tendulkar

    Ageas Federal Life Insurance unveils campaign

    Ageas Federal Life Insurance has unveiled a campaign conceptualised by VML, featuring Sachin Tendulkar.

    Speaking about the brand film, Erum Kidwai, Seniro Vice President and Head- Marketing at Ageas Federal Life Insurance, said: “With “Cradle to Crease,” we aim to redefine the narrative surrounding financial planning and insurance. Sachin Tendulkar’s journey serves as a powerful reminder that there is no fixed age or time to prioritize financial security. Through this film, we seek to inspire individuals to take charge of their future fearlessly and embrace a proactive approach towards financial planning through insurance.”

    Mukund Olety, CCO VML, added: “By using Sachin Tendulkar’s journey, we aim to redefine the narrative around financial planning and insurance, emphasizing that there’s no fixed age or time to prioritize financial security. VML is proud to create a campaign for AFLI, making it the first brand in India’s BFSI sector to use DeepFake technology positively. This combination of creativity and technology allows us to educate audiences about the importance of life insurance in a way that connects with today’s tech-savvy generation.”

  • Brings debut to life in new Cradle to Crease campaign

    Tendulkar features in Ageas Federal Life

    Ageas Federal Life Insurance, introduces its latest brand campaign film, “Cradle to Crease,” an initiative focusing on financial planning and investing in life insurance.

    The campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.

    Speaking about the brand film, Erum Kidwai, Senior Vice President & Head- Marketing at Ageas Federal Life Insurance, said: “With “Cradle to Crease,” we aim to redefine the narrative surrounding financial planning and insurance. Sachin Tendulkar’s journey serves as a powerful reminder that there is no fixed age or time to prioritize financial security. Through this film, we seek to inspire individuals to take charge of their future fearlessly and embrace a proactive approach towards financial planning through insurance.”

    Adddd Mukund Olety, CCO VML: “After a very successful Young Sachin campaign, we have created Cradle to Crease. The film features Sachin walking through the tunnel of life as he reaches the pitch. Using technology, we’ve created a hyper-realistic rendition of 16-year-old Sachin to recreate the moment he made his international debut. With the power of Gen-AI, we’ve told a story that could not have been told 5 years ago. We are constantly pushing boundaries and using technology to make storytelling richer and better. We’re sure seeing Sachin walk up to his debut shall inspire a lot of parents to plan better.”

  • … over resolutions for a 'Future Fearless Life'

    Ageas Federal unveils video encouraging financial planning…

    By Our Staff

     

    Ageas Federal Life Insurance unveiled a video encouraging financial planning over resolutions for the new year.

     

    Said a communique: “The video underscores Ageas Federal’s dedication to guiding individuals on their financial journeys. It emphasises the transformative shift from fleeting resolutions to a holistic approach grounded in financial preparedness and strategic planning. Our aim is to inspire viewers to embrace a #FutureFearless life by transcending traditional goal-setting limitations.”

     

     

  • #FutureFearless brand campaign primarily targeted at parents

    Ageas Federal Life Insurance recreates ‘young Sachin’ in new campaign

    By Our Staff

     

    Ageas Federal Life Insurance announced the launch of its #FutureFearless brand campaign primarily targeted at parents. The brand campaign portrays a perspective to #FutureFearless, told through the lens of Ageas Federal’s Brand Ambassador, Sachin Tendulkar. The #FutureFearless campaign was conceptualised and created in partnership with VMLY&R India.

     

    Speaking on the importance of the campaign, Karthik Raman, Chief Marketing Officer and Head – Products, Ageas Federal Life Insurance said: “Our Brand Ambassador, Sachin Tendulkar is the perfect embodiment of being #FutureFearless. Un-deterred by any hurdles that life threw at him, he persevered with determination to achieve his dreams and build his future. Our aim through this campaign, is to use Sachin’s example to encourage parents to wisely plan for their children’s future. We are going through uncertain times but with financial discipline and timely investment in life insurance, parents can help fulfil the fearless dreams of their children.”

     

    Commenting on the campaign, Mukund Olety, Chief Creative Officer, VMLY&R India said, “It’s amazing what we can do with technology. We can tell stories that could have never been told before. We wanted an inspiring figure to convince parents to overcome their fears with better financial planning from Ageas Federal Life Insurance, and who better than our protagonist – the 11-year-old Sachin. While we knew this was something we could achieve using technologies such as DeepFake AI, unfortunately for us, we didn’t have any pre-existing videos of Sachin as a child. Instead of letting that stop us, we found our way through custom tech innovations.”

     

  • The new name: Ageas Federal Life Insurance

    Tendulkar pushes IDBI Federal Life’s new avatar

    By Our Staff

    Ageas Federal Life Insurance has launched a new brand campaign spearheaded by cricketer and brand ambassador Sachin Tendulkar.

    Said Karthik Raman, CMO & Head-Products, Ageas Federal Life Insurance: “Through the years, we have built our brand on the foundation of positivity, optimism and wellness. While we now adopt a new identity as Ageas Federal Life Insurance, we remain faithful to our core purpose of empowering people to create the life and lifestyle of their choice. We would continue to partner with them to help them achieve their dreams and goals so that they can truly be #FutureFearless.”