By A Correspondent
To coincide with a power list of celebrity columnists that the After Hrs section of dna will carry from Monday, October 14, a 360-degree marketing campaign with the theme – “Meet Our New Joinees” has been initiated print, television, digital and out of home media.
Other than Shah Rukh Khan, the list of columnists include: Twinkle Khanna, Suhel Seth, Sandeep Khosla, Superna Motwane, Ashiesh Shah, Kinita Kadakia Patel and satirist Khamba.