MxMIndia

Tag: Affle

  • He most recently served as lead of Programmatic Sales at Times Internet

    Starcom appoints Anil Shankar as VP, Digital Media Solutions

    By A Correspondent

     

    Anil Shankar

    Starcom India has announced the appointment of digital leader Anil Shankar as its Vice President, Digital Media Solutions.

     

    Shankar has more than 16 years of experience in digital marketing and technology working across digital media platforms. He most recently served as lead of Programmatic Sales at Times Internet and has also worked with leading media companies such as WPP, GroupM and Affle.

     

    Rathi Gangappa

    Said Rathi Gangappa, CEO, Starcom India: “We are delighted to have Anil join us. He brings a wealth of digital expertise, strong leadership and new perspectives to Starcom and will lead our overall digital agenda, vision and offering. His extensive experience across agency, client and publisher ecosystems makes him an invaluable asset. Anil is passionate about Starcom’s Human Experience approach,  future-facing work streams and culture of collaboration. He will add tremendous value to our clients.”

     

    Added Shankar: “These are thrilling times. We have merely scratched the surface of digital possibilities. From banners to big data, big screens to mobile screens, even our smallest of towns are getting digitally equipped. This makes India the most exciting digital market in the world. I am confident that Starcom’s robust client portfolio, talent, infrastructure with strong technology and programmatic solutions will surely help in further deepening the client’s confidence.”

     

     

  • MAAS Xtend would offer advertisers a simple 5-step process to configure and manage their campaigns

    Affle launches mobile advertising Self Serve platform – ‘MAAS Xtend’

    By A Correspondent

     

    Affle announced the global launch of its mobile advertising Self Serve platform titled ‘MAAS Xtend’. Mobile Advertising platforms have traditionally been offering managed services targeting large enterprises. However, with the rapid growth in the Mobile App economy a completely new category of advertisers have emerged who would much rather work with Self Serve platforms on which they can manage and be in full control of their campaigns. MAAS Xtendwhich is an extension of Affle’s Mobile Audience As a Service (MAAS) platform, would thus cater to this market and offer advertisers complete automation and optimization controls to maximize ROI on their mobile spends.

     

    With several top programmatic and direct supply sources already integrated, MAAS Xtend would offer advertisers a simple 5-step process to configure and manage their campaigns. Campaign managers can thus set up and manage global campaigns with precise targeting & defined KPI metrics in a matter of a fewminutes on this platform. MAAS Xtend would soon also integrate with other MAAS platform modules like OptiSense6 and AffleAttribution SDK to offer an integrated automated suite to manage all mobile advertising procurement, attribution and ROI optimizations.

     

    Commenting on this launch, Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said “Affle has always been in the forefront for developing a mobile market ecosystem that fosters greater transparency, control and optimization opportunities for marketers. We launched our OptiSense 6 platform last month, which catered to the Enterprise users who would use our Managed Services offerings. The current launch of MAAS Xtend is targeted to App marketers who well understand the nuances of the mobile eco-system and prefer to manage their campaigns over an integrated Self Serve platform like ours. We are looking forward to MAAS Xtend getting massive adoption amongst App marketers in India and across the world.  We have today rolled out an Invite Only program for this platform and intend to make it available to all our partners by early next year.”

     

    The MAAS Xtend launch is part of Affle’s overall strategy of redefining the mobile media business to move towards greater software automation with audience intelligence being at the core, which drives ROI for campaigns across all supply sources through a unified integrated platform.

     

  • The joining of Alvin and Aman comes after a series of senior level appointments made by Affle in recent months across the Asia region

    Affle beefs up management team with new appointments

    By A Correspondent

     

    Affle has announced the appointment of Alvin Ling as Director – Product Strategy and Aman Grover as Director – Global Delivery. In their new roles, Alvin will be responsible for driving the Product direction for the Affle Ads Platform by bringing in new advancements on its platform. Aman Grover will work towards setting up new strategies and processes to streamline the delivery and operations on the Affle Apps Platform.

     

    Alvin brings in over 15 years of experience, the last five of which were in Smaato. In Smaato, Alvin ran the Platform Ad Operations in APAC and later moved to drive the Product Strategy.  Prior to Smaato, Alvin has had extensive engineering and Product management experience in Citigroup, Barclays & The Bank of New York.

     

    Aman joins Affle with over 12 years of experience in Delivery & Product Management in companies like Genpact, BirlaSoft, Xerox, OSSCube etc.

     

    Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said, “We are happy to welcome Alvin and Aman on board to strengthen our product leadership & delivery capabilities. In a fast evolving mobile landscape our MAAS platform is maturing by the day to offer a cloud based enterprise grade end-to-end Mobile platform. With the newer members on board we would hope to drive this to newer heights by making it better leverage user intelligence and become more ROI & customer centric.”

     

    The joining of Alvin and Aman comes after a series of senior level appointments made by Affle in recent months across the Asia region which include Kapil Bhutani who recently joined in as the Executive Director – Finance & Operations (India), Greta Barili who joined in as the Regional Sales Manager in Singapore and Julian Ajello to drive sales in Vietnam.

     

  • Through this acquisition, Appstudioz has now merged with Affle's Media Lab business and has become a fully owned subsidiary of Affle Holdings Private Limited in Singapore

    Affle acquires Appstudioz; sets up global R&D centre in India

    By A Correspondent

     

    Affle has announced the acquisition of Appstudioz, an India based mobile technology company. Set up in 2011, the Appstudioz platform has grown rapidly to help deliver a robust mobile application platform which is already being used by over 400 customers globally.

     

    Affle also announced the setup of a significant R&D facility in India to help strengthen its mobile app & ad technology platform. The Affle R&D centre in India is already over 200 member strong and is expected to grow significantly in months to come with new platform modules being rolled out.

     

    Anuj Khanna Sohum, Founder, CEO and Chairman, Affle said, “Over the last eight years Affle has been focused on building next generation technology platforms to cater to the mobile industry. We saw challenges and complications within the current eco-system which required advertisers to work with multiple partners for development, attribution, analytics, media procurement & monetisation. We have thus unified our platforms to create the industry first end-to-end mobile marketing platform catering to advertisers, publishers and agencies. We are very excited by this acquisition and believe that the Appstudioz technologies would significantly strengthen our propositions and its team would form the nucleus of our growing R&D facility in India.”

     

    Anuj Kumar, Co-founder & Executive Director, Affle added “Our mobile ad platforms have matured over the years and in Appstudioz we found the perfect ally to strengthen our propositions for mobile apps, and thus build much greater value for our MAAS based approach. We are very happy and excited by this acquisition as this significantly strengthens our offering and unique position across markets. Being the largest mobile (internet) first market, we see India as a perfect location for doing cutting edge R&D for our businesses and the setting up of our global R&D centre here is a solid step forward for us and for the mobile industry in India. We expect our engineering team here to grow rapidly and help deliver to our global technology leadership aspirations.”

     

    Through this acquisition, Appstudioz has now merged with Affle’s Media Lab business and has become a fully owned subsidiary of Affle Holdings Private Limited in Singapore.

     

  • MSM will employ Affle's Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets and PCs)

    MSM partners Affle’s Ripple for advertising on Sony LIV

    By A Correspondent

     

    Smart media company Affle Group has announced its partnership with Multi Screen Media (MSM) to exclusively power all advertising during the Sony LIV launch phase through its ‘Ripple’ rich media and video ad network. Sony LIV is MSM’s recently launched Video On Demand (VOD) brand. As a part of this partnership, MSM will employ Affle’s Ripple ad network to serve all video and mobile advertising on Sony LIV across all screens (Mobiles, Tablets & PCs).

     

    Commenting on this partnership, Anuj Kumar, Co-founder and CEO, Affle, said, “We launched Ripple with the philosophy of delivering engaging ad experiences to the digitally connected consumers of today across all screens. In MSM we have found a truly like-minded partner, as with Sony LIV they have created a best in class VOD platform, which works seamlessly across devices to give their fans an unlimited and on-the-go access to premium content. This, coupled with our technology innovations around seamless cross-screen ad experiences, creates a solid proposition for top advertisers to leverage. We remain confident that several leading brands who are targeting digitally savvy audiences will find this exciting mix of user-centric product, sticky content and engaging advertising very meaningful.”

     

    Nitesh Kripalani, Senior Vice President, New Media, Business Development & Digital/Syndication, MSM, said, “Sony LIV has debuted with a big bang. Within a few days of the launch, over a million Sony LIV mobile apps have been downloaded and the portal has received millions of video views. We are confident that the platform will gain greater traction amongst consumers and that a launch partnership with a leading industry innovator like Affle will give us the edge to drive greater ad experiences, partnerships and monetization on Sony LIV.”

     

  • The smart media company will use its newly launched network, Ripple, to power the publishing group's rich media and video advertising

    India Today Group partners with Affle

    By A Correspondent

     

    Smart media company Affle has announced its partnership with the India Today Group to power all video and rich media advertising for the group through Affle’s recently launched rich media and video ad network, ‘Ripple’.

     

    As a part of this partnership the India Today Group will employ Affle’s ‘Ripple’ ad network to serve all video ads on its online properties and to serve video and rich media ads across India Today Group’s properties on the iPad/Tablet platforms. The announcement comes close on Affle’s declaration of similar partnerships with Yahoo! & ESPN Cricinfo for rich media and mobile advertising in India.

     

    Anuj Kumar

    Commenting on the partnership, Anuj Kumar, Co-founder & CEO Affle, said, “We have experienced tremendous growth on the Ripple network since its launch in August 2012. Our technology innovations for engaging media experiences are delivering great returns for top publishers and advertiser partners, and we are very pleased to welcome the India Today Group as a partner for Ripple. In recent months top advertisers like Samsung, Nokia, Google, Microsoft, Maruti Suzuki, Adidas, Coca Cola, Hyundai have partnered with us to deliver cutting edge ad experiences across our network and we believe that our leading advertisers would also welcome the addition of a highly reputed publisher partner like the India Today Group on Ripple.”

     

    Ashish Bagga, CEO, India Today Group said, “Over the years the India Today group has built some very solid digital assets for its top properties including India Today, Business Today, Aaj Tak, Cosmopolitan and many others. We are seeing tremendous growth on video consumption on these digital properties with an increasing consumption skew on mobile devices, and are thus very pleased to partner with an industry leader like Affle to integrate their innovative advertising technologies and benefit from their well-established partnerships on the Ripple ad network business.”

     

  • Affle, the digital media company, has announced the launch of Ripple – its rich media and video advertising network

    Affle unveils integrated ad network for all smart screens

    By A Correspondent

     

    Affle, the digital media company, has announced the launch of Ripple – its rich media and video advertising network. With the growing convergence of connected devices (PC, Mobile, Tablet & Smart TV), Ripple is an integrated ad network that will offer cutting edge advertising solutions across all smart screens. Developed in-house by Affle, which enable it to deliver advertising contextual to the kind of video content being consumed thus making it significantly more engaging for users and valuable for advertisers and publishers.

     

    A recent consumer research commissioned by Affle conducted by IMRB revealed that Online Video advertising is almost 3 times more likely to get users to search for the product vs. regular TV advertising and is 2.7 times more effective for enhancing purchase consideration vs. TV advertising. Affle has been very encouraged by these findings and believes that the overall user and usage growth in the video internet market coupled with greater ad effectiveness on this medium will help grow this market substantially in months to come.

     

    Calling the new technology as smart media for smarter screens, Anuj Khanna Sohum, Founder and Chairman, Affle Group, said, “Three major consumer and technology trends are leading the digital revolution in developing markets – increased consumption of video and rich media over internet, greater penetration of mobile internet on smart devices, cheaper and faster access to connected wireless networks. Ripple is designed to leverage these significant trends with the aim to accelerate the digital revolution globally. Given our successful history and extensive experience, we have a comprehensive understanding of the needs of the consumers, publishers and advertisers. Our innovation on the Ripple platform enhances the consumer experience and engagement with rich media and that we believe will add significant value to all key stakeholders in the digital media ecosystem.”

     

    Ripple differentiates itself significantly from other ad networks by having an integrated platform for delivering intelligent advertising across all smart screens and through its array of innovations which make advertising more contextual and richer in experience.

     

    Anuj Kumar, Co-founder and CEO, Affle, said, “We strongly believe that effective advertising is one which is engaging and relevant for consumers. Over the last one year we have been doing a lot of product level R&D and user research to create the Ripple platform such that advertising delivered through it will reach the most relevant consumer, on the most premium content and at the most relevant context across all smart screens. I am extremely happy that a lot of those efforts have made us build a solid product which has already attracted top partners like Samsung, P&G, Star, Business Standard, Dainik Bhaskar, Beoscope, Bolanews, Sambawa and many more across key Asian markets.”

     

    “We have built some exciting innovations in Ripple like our new ad engagement unit ‘Storm’ which utilises image search, voice recognition, face detection like technologies to identify the most relevant context in the content, to help deliver the most meaningful advertising. Our tests on some of these innovations have been hugely successful and we have observed significant increases in user engagement levels through such formats versus the regular digital advertising formats. I am confident that once commercially available these would get a lot more advertisers and publishers to work with us. We are also working on a lot of other next generation innovations currently, as we strongly believe that a solid technology backbone for Ripple could help us significantly enhance digital advertising effectiveness and the overall market size,” Charles Yong, Chief Technology Officer (CTO), Affle, said.