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Tag: Affle Group

  • This unique platform provides brands and agencies a higher degree of campaign control, optimization and audience profiling

    Affle launches ad2campaign

    By a correspondent

     

    Affle’s ad2c business has been redefined and launched as ad2campaign. ad2campaign is the data centric mobile marketing platform for brands and agencies with mobile attribution intelligence and programmatic procurement that allows for unified ad delivery and analytics experience. This aligns ad2campaign with Affle’s data and audience centric mobile marketing platform strategy and the evolving industry dynamics of mobile marketing.

     

    Anuj Khanna Sohum, Founder and Chairman, Affle Group, said, “ad2campaign is a significant paradigm in the field of mobile marketing. This unique platform provides brands and agencies a higher degree of campaign control, optimization and audience profiling, thereby, boosting up impact and ROI. In an increasingly complicated environment for mobile marketing, ad2campaign provides a one stop platform solution to help brands procure media efficiently, deliver campaigns at scale and all of which is powered by smart and actionable analytics. The brand, marketing position and business model of ad2campaign is now perfectly aligned with Affle’s core strategy of providing highly integrated data centric mobile marketing technology platforms as a service.”

     

    Madan Sanglikar, Co-founder and Managing Director, ad2campaign, said, “Considering the lack of any standard measurement metrics; audience profiling and performance become the key parameters in evaluating effective media investments. This rebranding is an assertion of our focus on technology in order to provide end-to-end, seamless campaign management solutions to brands and agencies that can help them to reach out to their target audience in a more effective, efficient manner.”

     

    The ad2campaign platform has been used by hundreds of brands across India and Asia, including Samsung, Yahoo!, Mondelez, adidas, Max Bupa, Aircel, airtel, XL Axiata, Indosat Amazon, OnMobile, Redbus, TrueCaller etc. to drive, measure, quantify, analyze and improve efficiency of their respective campaigns on the mobile medium.

     

  • This comes after winning the Top 100 Asia this year

    Affle grabs ‘2012 Red Herring Top 100 Global’

    By A Correspondent

     

    Affle Group, international smart media company, has won the prestigious ‘2012 Red Herring Top 100 Global’ award. After announcing the Top 100 region-wise two months back in September, Red Herring announced its Top 100 Global award in recognition of the leading technology companies across the globe, celebrating the pinnacle these entrepreneurial ventures have reached in their respective fields.

     

    Speaking on the achievement, Anuj Khanna Sohum, Founder and Chairman, Affle Group, said, “Winning the ‘Top 100 Global’ is both humbling and inspiring. I’d like to thank and congratulate the Affle and ad2c teams for their passion and commitment towards building technology innovations and enabling our exponential growth that deserves this recognition.”

     

    “Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Global to the Top 100 Winners. We believe The Affle Group embodies the vision, drive and innovation that define a successful entrepreneurial venture. Affle should be proud of its accomplishment, as the competition was the strongest it has ever been.”

     

    Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of start-ups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models globally.

     

    Chairman and Founder of the Affle Group, Anuj Khanna Sohum and CEO of ad2c, Madan Sanglikar were also recently recognized as the Impact Digital Power 100 Icons of the India digital industry. The consistent achievements and industry recognition reinforces the significant impact and the tremendous growth potential of the Affle Group in the digital advertising industry regionally and globally.