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Tag: AFAA

  • The Asian Federation of Advertising Associations (AFAA) is now getting set for the 2015 edition to be held in Taiwan.

    After Ad Asia in Vietnam, AFAA gears up for DigiAsia & AdAsia 2015 in Taiwan

    By A Correspondent

     

    After hosting over a thousand delegates from across Asia at the bi-annual AdAsia 2013, the Asian Federation of Advertising Associations (AFAA) is now getting set for the 2015 edition to be held in Taiwan.

     

    In Ad Asia 2013 Vietnam, an elite list of speakers formed base for knowledge sharing and further deliberations on the Congress theme – Re-engineering Advertising. Thought leaders such as David Allen Aaker, Vice Chairman, Prophet, Don Peppers of Peppers & Rogers Group and Hermawan Kartajaya, World Marketing Association – President and Co-author of five books with Philip Kotler set down some future trends for brands. The changing role of advertising in a digital world was also visited by industry gurus such as Dick Van Motman, Chairman & CEO, Dentsu Network/Asia; Lee Smith, CEO-Platforms, Omnicom Media Group APAC; Jean Lin, Chief Strategy Officer Isobar Global and CEO Isobar APAC – each of whom indicated that while technology was impacting everything in its wake, brand consistency and advertising in itself were the golden rules of the business.

     

    A more digital perspective was presented by John Merrifield, Chief Creative Officer, Google APAC; Rose Tsou, Senior Vice President – APAC, Yahoo! Inc.; Jamie Reigle, Managing Director, Manchester United Asia Pacific and Michael Barden, Vice President of Publisher Sales, DG Mediamind. The speakers reiterated that digital opened new routes for dialogues with consumers but the business was increasingly becoming about unending opportunities for marketing where Asian countries are leading with examples.

     

    Speakers such as Nigel Hollis, Executive Vice President & Chief Global Media, Millward Brown and Edward Pank, Managing Director, Warc Asia brought the intelligence quotient at the Congress and delved on the magic created when science married the art of advertising.

     

    The Taipei Association of Advertising Agencies (TAAA) offered delegates a preview into the forum in AdAsia 2015 as the next host country. As a prelude to AdAsia 2015, AFAA took the initiative a step forward with TAAA and announced DigiAsia. DigiAsia, also planned as a bi-annual event, will complement AdAsia, beginning 2014.

     

    Pradeep Guha

    Remarked AFAA chairperson Pradeep Guha, “I can say on behalf of AdAsia delegates that what we experienced was one of the finest displays of Vietnamese culture and a laudable effort at presenting its Capital, Hanoi. The Government of Vietnam has done a wonderful job in rebuilding this beautiful nation. As delegates, we gained immensely from the rich quality of content at the forum and a wonderful overall experience.”

     

    According to a communiqué, AdAsia 2015, with its theme ‘Cloudea’, formed from ‘cloud’ and ‘idea’, is the first time when AdAsia is dedicating the forum to digital, and for AFAA, the decision marks an important chapter.

     

  • The International Advertising Association, India, has collaborated with the Asian Federation of Advertising Associations this time for the IAA Olive Crown Awards

    It’s for real. IAA’s Olive Crown Awards on April 1

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) will present the IAA Olive Crown Awards on April 1 at the Shangri-la Hotel, Parel, Mumbai. Union Minister for Heavy Industries and Public Enterprises Praful Patel will be the chief guest.

     

    Srinivasan Swamy

    IAA President Srinivasan Swamy said, “These are India’s first and only awards that salute excellence in communicating sustainability. They are now acquiring the stature of a cause and I am very happy with the great acceptance they have received from all sections of the industry specially advertisers. You can expect to see many senior advertisers at the event.”

     

     

     

    MG Parameswaran

    Awards committee chairman MG Parameswaran said, “The number of entries have registered a very satisfying increase, and the eminent jury were more than happy with their quality. We have received entries from across the Asian region and in fact some senior professionals based abroad will be flying into Mumbai to attend this prestigious awards function.”

     

     

    IAA Vice-Chairman (Asia-Pacific region) Pradeep Guha said he was very happy that for the first time the IAA had collaborated with the Asian Federation of Advertising Associations (AFAA) in an event like this. “Such regional cooperation is the shape of things to come in the future and it is admirable that the Olive Crowns have gone pan-Asian in their third year itself.”

    Pradeep Guha

     

    The event is presented by 9X Media and the green partners for the awards are Hungama.com, Rajasthan Patrika and Panasonic India.

     

    More information is available at www.iaaindiachapter.org.

     

  • The Asian Federation of Advertising Associations recently conducted the inaugural Fast Track Professional Excellence Programme for 25 young professionals from Asia Pacific

    AFAA training inspires young professionals in Asia Pacific

    By A Correspondent

     

    The Asian Federation of Advertising Associations (AFAA) recently conducted the inaugural Fast Track Professional Excellence Programme for 25 young professionals from Asia Pacific.

     

    Originally conceived and announced in 2012, the Fast Track programme was held from February 22 to 24 at Kuala Lumpur, Malaysia. The three-day training covered both personal and professional development to nurture the 25 participants to become extraordinary professionals and leaders in the advertising and marketing industry.

     

    The training included participants from India, Taiwan, Indonesia, Korea, Pakistan, Sri Lanka and Malaysia. When asked about the programme, all 25 participants said that they were satisfied with the programme, with 18 participants saying they were “totally satisfied”.

     

    “It was an honour to spend so much time with such truly wonderful people,” said Dorab Ghadiali, Account Manager at Madison India.

     

    The next Fast Track edition is scheduled for the third quarter of 2014 in Bali. It will be held over three and a half days, and will accommodate up to 40 participants across Asia Pacific.

     

  • Following its new mandate, the Executive Committee of AFAA has planned out a slew of initiatives that would be rolled out in the months ahead

    AFAA plans new initiatives in the region

     

    By A Correspondent

     

    The Asian Federation of Advertising Associations (AFAA) held their first executive committee meeting atKuala Lumpuron May 22. The newly elected chairman of AFAA Pradeep Guha said: “There was a sense of purpose and urgency at the meeting.” Following its new mandate, the Executive Committee of AFAA has planned out a slew of initiatives that would be rolled out in the months ahead.

     

    The first one is a skills re-orientation initiative that would be held in September inKuala Lumpurwhere young professionals would be exposed to a program that has been carefully crafted keeping in mind the needs of the profession. The Advertising Council of India (ACI) which representsIndiaon the AFAA International Council would be setting in motion a process to send three young professionals representing advertising, media and marketing respectively to attend this program.

     

    There would be a master class conducted by senior professionals with 30 students from countries all overAsia. This would provide a unique cross-cultural flavour to the program which would benefit the participants enormously.

     

  • The General Body of the Asian Federation of Advertising Associations (AFAA) has unanimously elected Pradeep Guha, representing the Advertising Council of India, as the Chairman of its newly mandated Executive Committee for a period of four years.

    Pradeep Guha is Chairman of AFAA

    By A Correspondent

     

    The General Body of the Asian Federation of Advertising Associations (AFAA) has unanimously elected Pradeep Guha, representing the Advertising Council of India, as the Chairman of its newly mandated Executive Committee for a period of four years.

     

    Talking to MxM India on the agenda for AFAA, Mr Guha said, “We will have a steering committee meeting in Bali in May this year where we will take a decision on the way ahead. However, I do feel that there is a need for some joint action across Asia on issues concerning the changing media environment particularly with regard to self regulation and advertising.”

     

    He continued, “There is a real need for an umbrella body like AFAA which represents the interests of marketers, agencies and the media to play a more proactive role in the Asian subcontinent.”

     

    Raymond So who represents Taipei Association of Advertising Agencies was elected Deputy Chairman. The new four-person committee consists of Bharat Avalani, Anthony Kang (representing Association of Accredited Advertising Agents, Singapore), Soon Dong Lee (representing Korea Federation of Advertising Associations) and Ramesh Narayan (representing the Advertising Council of India ).

     

    Founded in 1978, AFAA has representations in 15 Asian nations including Japan, Korea, Taipei, Thailand, Vietnam, Malaysia, Singapore, Philippines, Indonesia, Bangladesh, India, Sri Lanka, Nepal, Pakistan and UAE. Its primary objectives are to unify all Asian associations involved in the various aspects of advertising and upgrade the standards, ethics, and practices of advertising and to bring about a meaningful contribution from advertising activities to both regional and national socio-economic development. Under its aegis, AdAsia, Adfest and the Asia Pacific Media Forum is held.