MxMIndia

Tag: Aegon Religare

  • For the record, the agency already handles the SEM and SEO domains for the life insurance company

    iProspect Communicate 2 bags AEGON Religare’s social media account

    By A Correspondent

     

    iProspect Communicate 2 has won the additional mandate to optimise social media platforms (SMO) for AEGON Religare. For the record, the agency already handles the SEM (search engine marketing) and SEO (search engine optimisation) domains for the life insurance company.

     

    Yateesh Srivastava

    Speaking on the win, Yateesh Srivastava, Chief Operating Officer, AEGON Religare notes, “As an organisation we truly understand the impact that social media has on our brand and on our reputation. It is a very powerful way to engage our customers and prospects in an authentic and useful manner. In iProspect we believe we have found the right match since the agency has been doing very well on our performance campaigns and we are sure they will do the same with Social Media, as well. The holistic approach will ensure uniformity in messaging across the digital space and will engage customers in a manner that creates maximum impact.”

     

     

    Vivek Bhargava

    Vivek Bhargava, CEO of iProspect Communicate 2 said, “We are glad to deliver our expertise to AEGON Religare in the social media domain, after a successful stint in both SEO and SEM. We have some extremely ambitious plans for the SMO activities of the account and look forward to strengthening our business bond by executing these plans and exceeding all expectations.”

     

  • Aegon Religare 'hijacked' the letter 'i' from yesterday's national daily, The Times of India. The innovation was done to introduce the new and improved iTerm Insurance plan for Aegon Religare

    Aegon Religare hijacks ‘i’ from TOI

    By A Correspondent

     

    Aegon Religare ‘hijacked’ the letter ‘i’ from yesterday’s national daily, The Times of India. The innovation was done to introduce the new and improved iTerm Insurance plan for Aegon Religare. The front page of the TOI in 8 metros carried the letter ”I’ in the masthead and headlines in the colour blue and in small font similar to the ‘i’ used in the word icon in the main copy advertising for Religare.

     

    Talking about the objective behind this campaign, Mukesh Waje, AVP, Branding, Aegon Religare said, “It is very clearly to announce the launch of a product that has been a pioneer in the market. This campaign is to announce the comeback of an icon. The campaign will unfold further on the web and will heavily rely on this medium. Besides we will have radio and print to support for the duration of the next three weeks.”

     

    The campaign is designed by Ogilvy and BCCL has partnered on media. Though Mr Waje refused to put the amount spent on the campaign, he added, “We have already started getting calls post the ad and we are positive that the campaign will do well for us.”

     

    Aegon had earlier created a stir with its KILB campaign during its launch which talks about being underinsured. Last year, during the same time, the company had done another print campaign on the jacket of TOI where the print of the first page was hardly legible, thus asking if one’s insurance was as faint as the words on the paper, again pointing to being underinsured.