MxMIndia

Tag: Advertising Agencies Association India

  • In keeping with the spirit of transparency, BARC India deemed it essential to highlight a few points to its stakeholder community

    BARC issues statement on inadequate claims made by subscribers

    By A Correspondent

     

    It is fashionable for the world to throw stones at measurement agencies. It happened for years with LV Krishnan’s TAM, it happened with MRUC for IRS and now the knives are being chucked at Broadcast Audience Research Council India (BARC India). BARC has received feedback from its subscribers regarding certain malicious, baseless and inaccurate statements made in public regarding its operations and organisation structure. And hence the joint industry body has highlighted a few points that all and sundry (or the other way round) need to take note of.

     

    Here goes:

    “Being an industry body promoted by IBF, ISA and AAAI, BARC India Is neither owned by any broadcaster/advertiser/agency, nor controlled by any single company. Therefore, the question of undue influence of any single entity on BARC India’s operations does not arise. It has a strict governance structure as laid down in its Articles of Association, which ensures its arm’s length relationship with all stakeholders.

     

    IBF President, Punit Goenka said, “We take pride in saying that BARC India works in an extremely transparent and neutral environment. Its data adds immense value to industry, and we would encourage and support it to remain focused on the great work its team does, and not get detracted by false statements and unattributed innuendos. BARC India has established a measurement system at par with international standards, which should be a matter of pride for the industry.”

     

    BARC India’s systems and processes have been accepted by industry, and also lauded in global forums. The robustness and credibility of BARC India’s data is further testified by regular audit of its processes by reputed international firms like Ernst & Young and CESP. With a sample size of 135,000 individuals across the nation, BARC India operates the largest TV sample/panel in the world – much larger than the US TV sample of 90,000.

     

    Sunil Kataria, Chairman of the Indian Society of Advertisers added, “BARC India has provided industry with something it has been seeking – a robust and state-of-the-art measurement system that reports all India TV viewership with a high degree of fidelity. BARC India data helps advertisers reach and understand consumers even in the most remote and unexplored areas. It enables the Rs. 25000 crore advertising industry to take informed decisions since the data is truly representative of ground reality.”

     

    President of Advertising Agencies Association India (AAAI), and BARC India Chairman Nakul Chopra said, “I am dismayed to see these incorrect and baseless remarks that have been made with no facts to support them at all. That too against the sanctity of a body set up jointly by the industry in the best interest of all stakeholders. BARC India should in fact be applauded as a shining example of how an entire eco system has come together to create a world class measurement system that is one of its kind. It should be applauded as in these positive and progressive times it provides essential and reliable data that is powering many industries make better decisions towards economic growth.”

     

    Hmmm. Guess BARC should’ve also added a statement from the Bad Losers Society of India. Or the Nutcases Association of New Delhi.

     

     

  • The course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies

    3-month online copywriting course unveiled by AAAI

    By A Correspondent

     

    Advertising Agencies Association India (AAAI), has launched a specialized course in Advertising Copywriting, online. In keeping with the objectives of AAAI, the course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies.

     

    The course has been developed by Omnivore Academy, AAAI’s Knowledge Partner, and is backed by experienced faculty who are not only acclaimed and much-awarded Creative Directors, with an enviable portfolio of successful campaigns under their belt, but are excellent teachers too, a rare combination.

     

    The duration of the course is 3 months, and will be conducted entirely online. The course can be accessed by a student anywhere, anytime, as long as he/she has internet connectivity. The curriculum has been developed keeping in mind the specific needs of the advertising industry – so it covers everything a copywriter would need to know and work on in an agency – from understanding the brief, to generating ideas, writing headlines, body copy, slogans/taglines, writing scripts for TV and Radio, developing campaigns for Digital Media, etc.

     

    The course consists of 18 modules, 20 exercises and will take around 3 hours of course-work every week during the 12 week / 3 month program.

     

    Dr M G Parameswaran

    Speaking on this initiative, Dr M G Parameswaran, President, AAAI, said, “At AAAI training and development is a key part of our agenda and we are rolling out a series of initiatives under the banner ‘AAAI PROWESS’. The online copywriting course with knowledge partner Omnivore Academy is the first under this new banner. Since the course is run under the aegis of AAAI, we have powerful resources at work here – the Panel of Advisors comprise highly respected people from the advertising industry. We are delighted to have Omnivore Academy as our Knowledge Partners as they bring on substantive and enriched learning into their unique curriculum.

     

    “We want to give talented young people from all over the country an opportunity to excel in a creative career,” he said, “So we’re offering 50% Scholarship to candidates who pass the AdCAT (Advertising Creative Aptitude Test), and successfully complete the course.”

     

    He continued, “We want the course to be a complete ‘incubation’ process’ – from finding talented young people, to nurturing them, and finally giving them hands-on, practical experience. So we’re also endeavoring to offer a 2-month internship with member agencies. And if she/he proves to be good, the agency may offer a job, too!”

     

    Rajan Nair

    Adman Rajan Nair, Course Director, Omnivore Academy and visiting faculty at MICA, said: “We are looking forward to commencing the course soon and are confident it would develop a great pipeline of copywriting talent for the industry”.

     

    The course will start on 1 Sept, 2015, with the first batch of 30 students.

     

  • MG Parameswaran has been elected as the Vice President. Nagesh Alai, the outgoing President will be the ex-officio member of the new Executive Committee

    Arvind Sharma elected AAAI President for 2012-13

    By A Correspondent

     

    Advertising Agencies Association India (AAAI) has elected Arvind Sharma, Chairman, Indian Subcontinent, Leo Burnett as the President for the year 2012-13. MG Parameswaran, Executive Director and CEO, Mumbai at Draftfcb Ulka has been elected as the Vice President. Nagesh Alai, the outgoing President will be the ex-officio member of the new AAAI Executive Committee.

     

    When MxMIndia congratulated Mr Sharma and asked about his agenda for the year ahead, he said: “AAAI is an industry body and it is a team work. We will be meeting on August 17, where we shall be listening to each other’s views before setting up the agenda.”

     

    He added: “The industry is growing and transforming at a rapid speed, thereby also providing newer opportunities to an advertising agency for growth. The amount of monies being invested in advertising has increased, and newer avenues have opened up for investments, thus the challenge is to understand and adapt to the changes. As an industry, we need to understand what lies ahead and prepare the agencies for the future.”

     

    Other elected members of the Executive Committee include Ganesh Baliga (Fifth Estate Communications), Ashish Bhasin (Aegis Group), Nakul Chopra (Publicis Communications), Tanya Goyal (Mogae Group), Kunal Lalani (Crayons Advertising), Vinod Nair (Network Advertising), Pranav Premnarayen (Prem Associates Advertising & Marketing), Sridhar Ramasubramanian (Matrix Publicities and Media India), Vikram Sakhuja (Group M), Umesh Shrikhande (Contract Advertising) and Srinivasan Swamy (RK Swamy BBDO).