Tag: Advertising Age

By A Correspondent

So which is the largest digital advertising network in the world? Advertising Age magazine has named Accenture Interactive as that in its Agency Report 2018. This is the third consecutive year in which Accenture Interactive was ranked the largest digital network worldwide. The analysis is based on an evaluation of more than 600 agencies, networks and companies.

Notes a communique: Accenture Interactive reported the highest worldwide revenue of any digital network, at $6.5 billion for Accenture’s fiscal year 2017 (ended August 31, 2017), reflecting year-over-year growth of 35 per cent.

Said Brian Whipple, global head of Accenture Interactive: “Brands today are built by a series of interconnected experiences consumers have with a company across multiple, increasingly digital, channels. Our model is purpose-built on assembling the right mix of digital and business transformation skills to deliver the best customer experiences on the planet. I’m extremely grateful to our clients and team who deserve all the credit for this success.”