By A Correspondent
The Indian advertising market is buoyant as growth prospects in the country remain high at +11.0% in 2015 and +12.0% in 2016, as per estimates released by leading media agency Carat, part of the Dentsu Aegis Network. Optimism continues to flood the Indian market as growth prospects in the country remain high, propelled by the election of a pro-business government in 2014 and the revival in investment.
“Carat’s latest estimate show that in India we should see a healthy growth of 11% in ad spends. We see the scenario improving even further next year and hence have revised the 2016 growth rates to 12%,†said Ashish Bhasin Chairman & CEO Dentsu Aegis Network – South Asia.
Click here for the PDF of the Carat Global Adspend Report