MxMIndia

Tag: Admatazz

  • Makes new appointments and promotions

    Admatazz strengthens digital strategy team

    Admatazz, a Mumbai-based digital agency, has strengthened its digital strategy team. The agency has appointed Janvi Kothari and Zahadali Tinwala to senior positions along with elevating Yashvi Shah to Senior Account Strategist.

    Speaking on this, Yash Chandiramani, Founder and Chief Strategist at Admatazz, said: “This step comes in sync with our near future goals as a company. As we work toward building a stronger team to solve larger marketing problems for our clients it is essential for us to strengthen our account strategy team. With these new appointments and elevations, we are all set to create processes and solutions that complement our creative team’s skills.”

  • “Karlo Shaadi Ki Poori Taiyaari” is the credo

    Tata AIA ad for shaadi season

    Tata AIA Life Insurance Company Ltd has launched a new campaign titled ‘Karlo Shaadi Ki Poori Taiyaari’.

    Explaining the thought behind the campaign, Girish Kalra, Chief Marketing Officer, Tata AIA Life Insurance, said: “Marriage is an auspicious event that marks the beginning of an exciting chapter in one’s life. It also means the need to prepare for a financially secure future, for our life-long partner. Our new campaign “Karlo Shaadi Ki Poori Taiyaari” aims to blend the excitement of wedding and the importance of long-term financial security in a playful way. Our endeavour is to partner our consumers and enable them to be Taiyaar (prepared) for all the moments (positive or negative) that life has to offer. With our term insurance solutions, guarantee income products, wealth creation plans or retirement offerings, we ensure our consumers live a fikar-free (worry free) life.”

    Added Yash Chandiramani, Founder & Chief Strategist, Admatazz: “With this campaign, we decided to crash weddings in a good way! We connected a life insurance plan as a natural element of the wedding checklist. Our approach was simple yet effective: place life insurance right where the wedding shopping is happening, with ads that catch your eye without weighing down the mood. We are thrilled with the response and glad to play a part in Tata AIA’s communication strategy that addresses serious stuff but in a light-hearted manner”

  • To elevate social presence

    Admatazz bags mandate for Boss Appliances

    Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems, has bagged the integrated social media and search engine optimization (SEO) marketing mandate of Boss Appliances.

    As part of the mandate, Admatazz will handle the creative communications of the brand across social media platforms like Facebook, Instagram, and LinkedIn to elevate social presence along with boosting organic traffic.

    Speaking on the account win, Yash Chandiramani, Founder and Chief Strategist at Admatazz, said: “We are glad to add Boss Appliances to our roster. As we grow as a company, we look to partner with brands who believe in our methods and approach, and we are glad Boss Appliances entrusted their digital presence duties to us. Our key aim is to strengthen the brand’s digital presence by curating interesting content that can be made in this category and increasing the brand’s reach and audience engagement.”

    Vidhi Gala, Director of Marketing at Boss Appliances added: “As a brand that has been present for over four decades, we have always moved forward with the times, and as we see the digital and social media space grow rapidly and consumers become more active, we realise the need to strengthen our online presence. With Admatazz, we are glad to find like-minded agency partners who are enthusiastic and excited to build our brand as we do. We look forward to our association with them.”

  • Conceptualised and executed by Admatazz

    BGauss takes over BEST buses in Mumbai

    By Our Staff

     

    BGauss Electric Scooters, along with its agency Admatazz, has launched the next phase of its campaign. In the first part of the campaign, where the brand took over the lifeline of Mumbai’s transportation, the Mumbai local trains, they have now extended their campaign and transformed routine BEST bus rides with captivating visuals.

     

    The campaign adorns BEST buses with visuals showcasing passengers seemingly gliding on BGauss scooters.

     

    Said Priyanka Kabra, Brand Director, BGauss Electric Scooters: “At BGauss, we are committed to pushing the boundaries of marketing. The positive response to our local train campaign has fueled our determination, inspiring us to expand our reach to the Mumbai local buses and magnifying our connection with the city’s heartbeat.”

     

    Added Yash Chandiramani, Founder & Chief Strategist, Admatazz: “Crafting this campaign was not just strategic, but a whole lot of fun. The power of hyperlocal marketing is profound, and while Mumbai has proven to be a phenomenal playground for us, we are eager to infuse that same energy into diverse markets”