By A Correspondent
Adlabs Imagica has handed over its media mandate to GroupM’s flagship agency Mindshare.
The WPP agency will be responsible for the media planning and buying for India’s first and only international standard theme park that was launched early last year.
Ravi Rao, Leader- South Asia, Mindshare said, “We are very excited to work with Adlabs Imagica which is truly one of a kind. The theme park comes at an opportune time to meet the growing demand for new and exceptional family entertainment avenues. We look forward to helping help them grow the brand further with the use of new and innovative media strategy.”
Kapil Bagla, CEO, Adlabs Entertainment Ltd. said, “Mindshare topped our list when it came to choosing a media partner. We are confident theywill help us help extend the brand and engage wider audiences.”