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Tag: ADK Fortune

  • Says ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’

    Greenlam TVC promotes anti-bacterial ware

    By A Correspondent

     

    Greenlam Laminates is back with a new TV commercial focusing on one of its key product feature of anti-bacterial surface for a healthy and safe environment.

     

    Conceptualised by ADK Fortune, the TV commercial features two characters and captures a moment that looks completely unacceptable in the current COVID scenario.

     

    Speaking on the occasion, Parul Mittal, Director, Greenlam Industries said: “Today, the world is slowly adapting to a new normal lifestyle with a greater emphasis on personal health. If COVID has taught us anything, it is our obsession with hygiene. Rightly so, only a germ-free surface at home and workplace are our first line of defense. Keeping this in mind, Greenlam’s anti-bacterial laminate property becomes utmost important in current scenario. The latest TV campaign is launched with an objective to reach out to a larger audience highlighting the key benefit of anti-bacterial property in Greenlam Laminates and to communicate that the laminate does not just look beautiful but is also effective in retarding bacteria to keep the surface hygienic.”

     

    Added Nakul Sharma, VP & Executive Creative Director, ADK Fortune: “We wanted to keep the moment very relatable and slice of life. The aim is to tell people that the need to take precautions around our health exists inside our homes on a day to day basis. And Greenlam with its anti- bacterial range brings ultimate peace of mind to everyone in the house.”

     

     

  • The TVC is conceptualised by ADK Fortune

    Greenlams new TVC says ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’

    By A Correspondent

     

    Greenlam Laminates is back with a new TV commercial focusing on one of its key product feature of anti-bacterial surface for a healthy and safe environment. The TVC is conceptualised by ADK Fortune.

     

    Speaking on the occasion, Parul Mittal, Director, Greenlam Industries said: “Today, the world is slowly adapting to a new normal lifestyle with a greater emphasis on personal health. If COVID has taught us anything, it is our obsession with hygiene. Rightly so, only a germ-free surface at home and workplace are our first line of defense. Keeping this in mind, Greenlam’s anti-bacterial laminate property becomes utmost important in current scenario. The latest TV campaign is launched with an objective to reach out to a larger audience highlighting the key benefit of anti-bacterial property in Greenlam Laminates and to communicate that the laminate does not just look beautiful but is also effective in retarding bacteria to keep the surface hygienic.”

     

    Added Nakul Sharma, VP & Executive Creative Director, ADK Fortune, said: “We wanted to keep the moment very relatable and slice of life. The aim is to tell people that the need to take precautions around our health exists inside our homes on a day to day basis. And Greenlam with its anti- bacterial range brings ultimate peace of mind to everyone in the house.”

     

     

  • The film has been conceptualised by ADK Fortune and executed by Elements

    Cleanse all dirt this Eid, advocates Ghadi Detergent

    By A Correspondent

     

    The RSPL Group, manufacturers of Ghadi detergent, has unveiled a new campaign under the ‘#SaareMaelDhoDaalo’ brand idea, centred around Eid. The film has been conceptualised by ADK Fortune and executed by Elements.

     

    Said Akashneel Dasgupta, National Creative Director, ADK Fortune: “We are trying to build an emotional connect for the brand through the #SaareMaelDhoDaalo campaign by highlighting the filth in one’s mind, one ‘mael’ at a time. This time we are tackling the issue of double standards which is relevant to every other household. Eid is just an occasion to communicate the message.

     

     

  • The campaign communicates the efficacy of its learning app

    Extramarks’ #FundaClearHai campaign tells children to take the stress out of studying

    By A Correspondent

     

    Extramarks has unveiled its latest campaign – #FundaClearHai that is conceptualised by ADK-Fortune and communicates the efficacy of its learning app.

     

    Commenting on the new campaign, Atul Kulshrestha, Chairman and Founder of Extramarks said: “Traditional learning experience in India has been marred by the focus on memorising concepts, rather than understanding them. Extramarks has been working to disrupt this and build learning solutions which are highly visual, easy and engaging. All difficult concepts are taught through rich animations backed by strong storylines, which makes them absolutely unforgettable. The #FundaClearHai campaign very simply expressed the above mentioned belief and Extramarks philosophy.”

     

    Added Subroto Pradhan, Managing Partner, ADK-Fortune: “There is a heightened anxiety amongst parents for their children to do well in exams. At times, it overshadows the confidence and preparedness of the kids. The communication plays up on this typical behaviour. But now, they can take it easy with Extramarks’ quality learning app.”

     

     

  • It has been conceptualised by ADK Fortune – #EkRakhiAur

    Schmitten Moments promotes equality via latest ad campaign

    By A Correspondent

     

    Schmitten Luxury Chocolates has launched its new initaitive, #EkRakhiAur, that urges sisters to tie not one, but two Rakhis to their brothers. The second Rakhi is a promise of respect, where the brother supports the sister to live her life on her own terms.

     

    Said Jayesh Desai, Founder and Chairman of Rajhans (Desai-Jain) Group: “Schmitten is a chocolate for the modern generation. In a category replete with heart-warming campaigns, we want to deliver a mature opinion. It is our aim to initiate change and address societal issues. #EkRakhiAur addresses one of the most pertinent issues of the day – of giving women their due right. #EkRakhiAur is a defining step towards achieving this goal.”

     

    Added Rishabh Verma, Marketing Head of Schmitten “The festival of Raksha Bandhan needs to address the gender inequality that still exists in many Indian homes. Our latest initiative showcases the evolving relationship between a brother and sister through the brand lens. Schmitten wants to have a meaningful role in every special occasion such as that of Rakshabandhan and make these moments memorable.”

     

    Said Akashneel Dasgupta, National Creative Director, ADK-Fortune: “With #EkRakhiAur, we are trying to start a new tradition of equality. A modern brother believes that respecting women starts at home. Which is why the second Rakhi stands for a promise of respect and acceptance of the sister’s freedom. The sister thanks the brother for supporting her decisions. This should be the ideal kind of status-quo between siblings.”

     

     

  • It has been produced by Jamura films and directed by Tathagata Singa

    Mankind Pharma unveils second film in the #SpreadingKindness series

    By A Correspondent

     

    Mankind Pharma has released a campaign, #SpreadingKindness that conceptualised and executed by ADK Fortune. It has been produced by Jamura films and directed by Tathagata Singa.

     

    Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said: “We wanted to talk about our corporate philosophy through an endearing and simple story rather than talking directly about our achievements. We don’t just stand for quality medicines but also for how we make it accessible to the masses.”

     

    Added Akashneel Dasgupta, National Creative Director, ADK Fortune: “We wanted the story to look authentic and not staged. The challenge was to make it believable and not lofty or preachy.”

     

     

  • The account will be handled out of the agency’s Gurugram office

    Radico Khaitan appoints ADK-Fortune for 3 brands

    By A Correspondent

     

    Radico Khaitan Ltd. announced the appointment of ADK-Fortune as its creative agency. The agency will lead the development of brand campaigns for Magic Moments Vodka portfolio, Morpheus Brandy and Rampur Single Malt. The account will be handled out of the agency’s Gurugram office.

     

    Commenting on the association, Amar Sinha, CEO said, “We are happy to bring on board ADK Fortune to drive the advertising and communication strategy of our premium brands portfolio. We currently hold market leadership position in the premium vodka and brandy segments. We also hold dominant position in the defence business besides exporting our flagship brands to more than 70 countries globally.  We are sure that the combination of the Radico’s think tank and ADK’s strong creative and communication team backed with a track record of successful campaigns for some of the most admired brands of India will take the company to the next level.”

     

    Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune said, “Radico is an interesting case of an Indian company leading the turf against a slew of multinationals in a highly competitive vodka and brandy category. We are absolutely delighted to further the agenda on their premium portfolio and hope to come up with some outstanding engagement ideas.”

     

     

  • The account will be handled out of the agency’s Gurugram office

    ADK-Fortune to handle creative duties of Pro-ease and Xpert

    By A Correspondent

     

    RSPL Group announced the appointment of ADK-Fortune as their creative agency for two of their brands Pro-Ease Sanitary Napkins and Xpert dishwash. The agency will lead the development of all brand campaigns of both the brands in India. The account will be handled out of the agency’s Gurugram office.

     

    Commenting on the association, Sanjay Tandon. Consumer Marketing lead at RSPL said: “We welcome ADK-Fortune on board once again and this time for two of our important brands – Pro-Ease and Xpert Dishwash. We have had a great partnership with the team on our brands like Ghadi, Namaste India and Furo. Their enthusiasm, commitment and vision on the brand matched ours and we are sure we will strengthen our partnership further.”

     

    Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune added: “We are delighted to partner RSPL group on Pro- Ease sanitary pads and Xpert Dishwash. Both are important brands in their portfolio with enormous potential. It reinforces their faith in us and belief in the kind of work we are doing including the one recently done for Xpert”

     

  • The campaign comprises a film which is supported by digital banners and other collaterals to give the campaign reach and recognition

    Xpert makes its presence felt with ‘Use one less’ campaign

    By A Correspondent

     

    Dishwash brand Xpert has launched the ‘Use One Less’ campaign that is targeted towards the homemakers’ families. It stems from the common insight that Indian families use more utensils than required for their daily needs. Conceptualised by ADK Fortune, the ‘Use One Less’ campaign urges family members to be more sensitive to the homemaker’s troubles and to literally use one utensil less for their daily needs like eating food, drinking water or having tea and snacks. A simple act of using one utensil less decreases the load of the homemaker and gives her more time with herself or with her family.

     

    Said Sanjay Tandon, Consumer Marketing Lead, RSPL: “While Xpert Dishwash already enjoys a strong market position, it’s also important to continue investing in enhancing goodwill for brands beyond their conventional product claims. Towards this, I am sure our new communication being released in digital and mainline, will further build Xpert’s affinity as a bold, experimental and endearing brand.”

     

    Added Tamanna Virmani, AVP and Senior CD, ADK Fortune: “Insights come from watching life closely. When I saw utensils being used carelessly at my home, I knew we were sitting on a problem that needs to be addressed. We don’t even realise it when we add one more utensil to the sink… but it is hard work for the woman. We need to change this behaviour. By using one less. So, the woman get one more minute for herself,”

     

  • The new ad campaign, conceptualised and created by ADK Fortune has been timed around Holi to take the idea forward

    Ghadi takes the social route in latest brand campaign

    By A Correspondent

     

    Ghadi detergent has associated itself with the Swachh Bharat Abhiyaan initiated by the Prime Minister of India. Taking the spirit forward it has identified social cleansing as the next step and has taken the plank of #saaremaeldhodaalo.

     

    The new ad campaign, conceptualised and created by ADK Fortune has been timed around Holi to take the idea forward. The campaign interestingly plays around the phrase ‘buranamanoholihai’ and how it is abused by certain miscreants to take advantage of a situation.

     

    Talking about the campaign, Akashneel Dasgupta, Senior VP and Executive Creative Director,  ADK Fortune says “Once in a while a client backs you to produce something like this. I am happy Ghadi is bold enough to touch upon a subject that been a menace for so long. I think it’s time this message went through”.

     

    Added Rahul Gyanchandani, Joint Managing Director, RSPL Groups: “Ghadi is one of the leading detergent brands in the country and has always stood for cleansing, beyond clothes. Taking this forward we urge people to play Holi with an open heart but a clean mind as well. Through this communication we want to highlight a certain social evil prevalent around the beautiful festival of Holi.”