MxMIndia

Tag: ADK Fortune Communications

  • A vaccine of hope, #TeekaUmeedKa

    ADK-Fortune Communications partners with Ghadi detergent for Covid vaccine

    By Our Staff

     

    Ghadi detergent has launched a film campaign to tackle misguided hesitancy and misinformation about Covid-19 vaccination programme. The campaign thought of TeekaUmeedKa is a clarion call from Ghadi that proves vaccines not only offer a way out of the pandemic, but they are a ray of hope for all of us in these tough times. The film has been scripted and executed by ADK-Fortune Communications.

     

    Speaking about the initiative, Rahul Gyanchandani, Joint Managing Director, RSPL, said: “Ghadi being the leader brand in its category has always taken a lead in issues concerning social change. The pandemic is a challenge like no other for each one of us. And with this campaign, our attempt is to convince people that vaccination is the only way to a brighter future.”

     

    Added Nakul Sharma VP and ECD, ADK-Fortune Communications: “The idea was to craft a hard hitting and non-preachy message. We are overjoyed by the initial response and hope that this initiative by Ghadi detergent motivates people to go for their TeekaUmeedKa.”

     

  • The #ImwithYellow campaign has been conceptualised by Havas and executed by ADK Fortune Communications

    Prega News takes the neutral route with #ImwithYellow ad campaign

    By A Correspondent

     

    To mark International Women’s Day, Prega News has launched #ImwithYellow, a digital campaign to promote gender equality in the country. The campaign underlines the brands forward-thinking philosophy and creates awareness about sensitive issues that affect society.

     

    The campaign has been conceptualised by Havas and executed by ADK Fortune Communications. The campaign has been launched across all digital platforms including cinema halls, outdoor, radio and e-commerce platforms for wider reach.

     

    Said Rajeev Juneja, CEO, Mankind Pharma: “Prega News has been a frontrunner in raising pertinent issues related to pregnancy and childbirth in the country, which are generally ignored. Indian society is still at large engulfed with preference of male child over female. Labelled in specific colors this has been running through generations and is wrecking the foundation of countrys social progress. Our latest campaign – #ImwithYellow is an initiative to rise against the alarming issue of sex discrimination. It urges people to do away with the clichés of gender stereotyping and focus on health of the baby by standing with Yellow – a colour that symbolizes its health and happiness.”

     

     

  • He will head the entire ADK Fortune account management function at the agency

    Ambar Sharan Lal joins ADK Fortune

    By A Correspondent

     

    Ambar Sharan

    ADK Fortune Communications has hired Ambar Sharan Lal as Vice President and Business Director. Lal will be positioned at the Gurugram office and will head the entire ADK Fortune account management function at the agency across clients.

     

    Commenting on his appointment, Subroto Pradhan, Managing Partner, ADK Fortune, said: “We welcome Ambar at ADK Fortune. His vast experience and leadership qualities will surely be an added advantage to our clients and brands. I am sure Ambar will bring in the new energy and lead the team to our next phase of growth.”

     

    Added Lal: “ADK Fortune is a great place brimming with talent and great work. The agency is on an ever-increasing growth path and it is wonderful to join a team full of enthusiasts. The diverse portfolio of brands allows ample opportunity to perform across categories. I’m excited and looking forward to this challenge.”

     

     

  • Both actors will endorse portfolio consisting of Magic Moments Music Studio, Magic Moments Remix Music Studio, Magic Moments VERVE Music Studio and Electra Music Studio

    Magic Moments ropes in Jacqueline & Kartik Aaryan for campaign

    By A Correspondent

     

    Magic Moments Music Studio, the premium brand of Radico Khaitan, has launched its new TV campaign recently. The campaign theme centres around the brand tagline ‘Make Every Moment a Magic Moment’ featuring brand ambassadors Jacqueline Fernandez and Kartik Aaryan as the main protagonists.

     

    Speaking on the new campaign launch, Abhishek Khaitan, MD, Radico Khaitan said: “We are thrilled to launch the new exciting campaign of Magic Moments that is aimed to inspire the young and those who are young at heart. Magic Moments signifies energy, fun, zeal and zest. Our new brand ambassadors Jacqueline Fernandez and Kartik Aaryan are synonymous with what we stand for – distinctive flavour with a confident and sparkling personality”.

     

    Added Akashneel Dasgupta, National Creative Director, ADK-Fortune Communications: “There are three key characters in this campaign Jacqueline, Kartik and the city of Budapest. It has probably happened to quite a few of us, that we meet someone in an unexpected place and spend a few magical moments with them that gets etched in our minds forever”.

     

     

  • Developed by Asatsu DK Fortune Communications (ADK-Fortune), the campaign is on air across all popular channels

    Honda launches new TVC for CB Shine SP

    By A Correspondent

     

    Honda Motorcycle and Scooter India Pvt. Ltd. has rolled out its latest 360-degree campaign – ‘Effortless Style Gets Sportier’ for the CB Shine SP. Developed by Asatsu DK Fortune Communications (ADK-Fortune), the campaign is on air across all popular channels.

     

    Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India: “The new CB Shine SP ‘Effortless style gets Sportier’ campaign differentiates the CB Shine SP rider as someone who doesn’t have to try hard to look stylish, he is effortlessly stylish naturally. And now he gets an extra boost of sportiness which makes him a bonafide style icon.”

     

    Added Subroto Pradhan, Managing Partner, ADK Fortune Communications: “The new Honda CB Shine SP has gone up a notch above with its sportier looks and features. It truly mirrors the riders’ imagery whose effortless style exudes a certain charm. In a rather playful and sporty way.”

     

     

  • The account will be handled out of the agency's Gurgaon office

    Pathkind Diagnostics appoints ADK-Fortune Communications as its creative agency

     

     

    Pathkind Diagnostics has announced the appointment of ADK Fortune Communications Pvt. Ltd. as their creative agency. The agency will lead the development of all the brand campaigns for Pathkind Labs in India. The account will be handled out of the agency’s Gurgaon office.

     

    Commenting on the association, Sanjeev Vashishta MD & CEO PathKind Labs said: “We are delighted to have ADK as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but ADK’s work resonated brilliantly with our thought process. Our motto of [alleviating the pain from the faces of our customers/ patients’ was captured very nicely by ADK in their theme. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the ADK team.”

     

    On the win, Subroto Pradhan, Managing Partner, ADK-Fortune Communications added: “It is an interesting challenge and a great opportunity to build a strong brand in the diagnostic landscape of India. Our country needs diagnostic facilities to be extended to the common man, which are affordable and accurate. Extending Mankind Pharma’s footprint in this space through Pathkind is a great move. We are proud to be associated with this initiative.”

     

  • Developed by Asatsu DK Fortune (ADK), the campaign is now on air across TV channels and digital media

    Honda unveils latest campaign for Activa 125

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt. Ltd. has released the latest TVC for the ‘Frontastic’ Activa 125 automatic scooter. The‘Make life 1-2 ka 5!’ campaign celebrates how today’s young professionals maximize the excitement in their life with powerful Activa 125. Developed by Asatsu DK Fortune (ADK), the campaign is now on air across popular TV channels and digital media.

     

    Said Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd: “The Honda brand is today synonymous with scooterisation. When we launched Activa 125 in 2014, the key communication objective was to showcase how Indian customers could now Step Up in life with Activa 125 (which was then India’s first 125cc automatic scooter). With the new ‘Make Life 1-2 Ka 5’ campaign, Honda is strongly communicating its 125cc advantage to the TG i.e those ambitious young working professionals who want to make a powerful style statement on the go.”

     

    Added Subroto Pradhan, Managing Partner, ADK Fortune Communications: “Today’s young professionals don’t want to be stereotypical. Constantly looking for newer trends, they love to make a statement with what they ride. Especially when it is a ‘frontastic’ stylish looking scooter-The Activa 125.”