By A Correspondent
Actor Salman Khan has joined superstar Amitabh Bachchan in endorsing Emami’s edible oil brands. Emami has three brands in its edible oil business – Emami Healthy & Tasty, Himani Best Choice and Rasoi apart from Bake Magic – a speciality fat brand. Salman Khan will endorse the brand Himani Best Choice.
A new TVC, starring Salman Khan, is expected to go on air soon across all major channels. The TVC, produced by Opticus Inc., is conceptualised, written and directed by Nitesh Tiwari of ‘Dangal’ fame, whereas famed Cinematographer Setu of Kahani/Dangal fame is the cinematographer and Ivan Fernandez is the food stylist.
Speaking on this occasion, Aditya Vardhan Agarwal, Director, Emami Group said: “After attaining the leadership position in the Eastern markets, we now have ambitious plans to take our edible oil brands on national platforms. To reach out to the consumer base nationally, what could have been a better idea than to have two heavy duty stars on board who enjoy a strong pan-India appeal that cuts across with both masses and classes. Salman Khan has a huge fan following which is evident from his slew of box office grossers like Sultan, Kick, Bajrangi Bhaijaan, Dabang and more recently Tiger Zinda Hai and we felt that he would be the right fit along with Big B to take our brands to a wider consumer base.â€