MxMIndia

Tag: Aditya Pittie

  • Mrunal Thakur to be its first brand ambassador

    M&C Saatchi creates campaign for hair removal cream, Nair

    By Our Staff

     

    International hair removal cream, Nair, has signed on actor Mrunal Thakur as its first brand ambassador. The launch campaign has been conceptualized by Scarecrow M&C Saatchi. Church & Dwight Co is the owner of the Nair brand and has partnered exclusively with Pittie Group in India for the marketing and distribution.

     

    Said Aditya Pittie – MD, Pittie Group: “Mrunal has carved out a niche for herself in a competitive industry. She exudes confidence, authenticity and positivity – all attributes that resonate with the NAIR brand. Her individualistic personality makes her relatable across age groups, especially the younger audience, making her the perfect choice for the NAIR brand.”

  • 'Soch Se Aage' is to be the theme underlying brand and content positioning through a slate of new programming

    Epic to refresh from Dec 16

    By Our Staff

     

    In10 Media Network’s infotainment channel Epic is evolving its brand personality.

     

    From December 16, a day that saw the culmination of the 1971 Bangladesh war, Epic will see a brand makeover and a new programming line-up. Its new credo is: Soch Se Aage.

     

    Commenting on this new journey for the brand, Aditya Pittie, Managing Director, In10 Media Network said: “Epic is the first Indian platform to exclusively showcase India-centric content in Hindi. EPIC will always proudly wear the tag of being India Ka Apna Infotainment. The media universe is poised on the edge of transforming into a metaverse. ‘Glocal’ is no longer just a text book phrase for the future, but the very essence of the modern audience that has explored all that is available from around the world, and is hungry for more. It is this ‘more’ that is at the heart of EPIC’s new brand philosophy and will be the cornerstone of showcasing content that is ‘Soch Se Aage’ – beyond the known universe of knowledge, ideas, and stories; into the metaverse of an exciting future that continues to celebrate India.”

     

    Commemorating Vijay Diwas (Dec 16), the first roll-out in fresh content line-up is Lakshya 1971 – Vayusena Ke Veer Yoddha, that recreates the events of independent India’s most comprehensive military victory. Then there’s a four-part docu-series on the Indian Postal service titled India Post – Dhaage Jo Desh Jode. There are also a few other new launches and new seasons on the linear television and digital formats.

     

  • Sourjya Mohanty, COO, Epic On, will lead the vertical

    In10 Media launches tech service solution Stream-Sense

    By Our Staff

     

    In10 Media Network has launched a new technology service solution called Stream-Sense. The technology, client support, and security solution will help enterprises communicate through the power of video.

     

    Commenting on the new venture, Aditya Pittie, MD, In10 Media Network, said, “IN10 Media Network is committed to the development of the broadcast and digital ecosystem in the country. And with Stream-Sense, we aim to drive the growth of content platforms by providing them swift technology to reach out to a large section of audience via our streaming PAAS (Platform-As-A-Service).”

     

    Sourjya Mohanty, who currently heads the network’s OTT platform, Epic On, will also be incharge of the new vertical along with a specialised team. Added Mohanty: “The solution aims to help clients make sense of their end-to-end streaming requirements across audio, video, gaming, and E-Books. We have developed 30+ key components indigenously to provide cutting–edge technology to our clients. With Stream-Sense, IN10 Media’s commitment takes a significant step ahead in the digital transformation of many creators, publishers, and existing platforms businesses as it will enable enhancement of their revenues by offering a better quality of steaming to their audience and monetization routes.”

     

  • Zindagi Ka Nazara is the channel’s advertising tagline

    IN10 Media’s Ishara to launch on March 1

    By Our Staff

     

    IN10 Media Network announced the launch of its Hindi General Entertainment Channel – Ishara which will launch on March 1. With the tagline ‘Zindagi Ka Nazara’, the channels programming will offer a range of genres.

    Said Aditya Pittie, Managing Director, IN10 Media Network: “As part of our mission to provide superior content across genres and platforms, we are extremely pleased with the addition of Ishara to our bouquet of network assets. The GEC genre is the largest genre in the broadcast ecosystem; and we look forward to gaining market share in this space. Ishara’s content aims to symbolise the inherent ability of Indians to celebrate life through all its ups and downs.”

  • Under this partnership, the brands will co-produce premium original content for streaming services

    Applause Entertainment partners IN10’s Juggernaut Productions

    By A Correspondent

     

    Sameer Nair

    The Aditya Birla group-owned and Sameer Nair-headed Applause Entertainment has announced a partnership with IN10 Media Network. Under this, Juggernaut Productions, IN10 Media Network’s production arm, will combine forces with Applause to develop exclusive original IPs and meet the growing demand for qualitative entertainment in the market.

     

     

    Aditya Pittie

    Commenting about the co-production partnership with Applause, Aditya Pittie, Managing Director, IN10 Media Network said: “The evolution of the OTT platforms has seen a dramatic change in the manner in which content is made and consumed. The plurality of voices that this medium offers has opened up an exciting new world for all content creators. This partnership between Juggernaut Productions and Applause Entertainment is driven by the philosophy of bringing compelling Indian stories, backed with highest caliber production to the viewers. We look forward to working with Sameer and his team, and leverage the assets and strengths of both companies to bring engaging and binge-worthy stories to the audiences.”

     

    Added Nair: “The demand for quality content is at its peak and partnerships with like-minded content creators, widens the horizons for all the players out there. The current digital ecosystem is most vibrant and with the collaborative creative energies of both corporations, we’re looking forward to create exciting original stories for our viewers.”

     

     

  • With its 24×7 movie entertainment offering, the linear broadcast channel marks the network’s entry in the regional market

    In10 Media unveils new Bhojpuri channel, Filamchi

    By A Correspondent

     

    In10 Media Network has announced the launch of its first regional movie channel – Filamchi – Filman Ka Laalchi, a 24×7 linear broadcast channel for Bhojpuri cinema fans across the country.

     

    Commenting on the launch, Aditya Pittie, Managing Director, IN10 Media Network, said: “The regional entertainment landscape has seen a tremendous surge, with an increasing number of viewers preferring to consume content in their local languages. At IN10 Media Network, we see this as a great opportunity, which is in tandem with the expansion strategy for our broadcast business. With the launch of Filamchi and its exciting line-up of movies, we look forward to addressing the entertainment needs of Bhojpuri cinema fans in the country.”

     

     

  • Shinde would be pursuing her own interests outside of the network

    In10 Media’s Rajiee M Shinde moves on

    By A Correspondent

     

    In10 Media has announced that Rajiee M Shinde, CEO of its music channel ShowBox, has decided to leave the network in the coming months. Shinde would be pursuing her own interests outside of the network.

     

    Commenting on the recent development, Aditya Pittie, Managing Director – In10 Media said: “It has been a pleasure to work with Rajiee Shinde and we are thankful for her valuable contribution to the network. We wish her all the best for her future endeavours. With the channel’s roots deeply entrenched in innovation and disruption, ShowBox will continue pushing the boundaries of quality entertainment to be a platform that’s synonymous for providing exceptional musical offerings.”

     

    Added Shinde: “It has been a wonderful experience launching ShowBox and working with a remarkable bunch of creative and talented people, who are committed to bolstering the entertainment space with its diverse offerings. I thank In10 Media for the opportunity and wish them all the best.”

     

     

  • The appointments are across top leadership in brands, and on the network positions

    IN10 Media Network expands senior leadership team

    By A Correspondent

     

    IN10 Media that manages channels like Epic TV, DocuBay, Epic On, ShowBox, Platanista Games, and Juggernaut Productions, announced the strengthening of its leadership team. The appointments are across top leadership in brands, and on the network positions.

     

    While Kavita Sagar will be Senior Vice President – Revenue for IN10 Media, Sourjya Mohanty will take charge as Chief Operating Officer (COO) for Epic On. Meanwhile, Mona Merchant will serve as Head – Television for Juggernaut Productions.

     

    Commenting on the announcement, Aditya Pittie, Managing Director, IN10 Media Network said: “At IN10, we are very bullish about the entertainment and media sector, and are confident that content, complemented with technology, will be at the heart of the disruption in the coming years. With this restructuring and team building, we are laying the foundation for this media of the future, and are confident that the new additions to the IN10 family will fuel our rapid expansion plans, foster long-term growth while also expanding the portfolio of our individual brands. I welcome everyone to the IN10 Media Network and I am confident that they will chart a remarkable journey for themselves and the business.”

     

     

  • Showbox boasts of an innovative content line-up in Hindi, Punjabi, Haryanvi, and other Indian languages

    IN10 Media set to launch youth-centric music channel

    By A Correspondent

     

    IN10 Media will be launching a music channel – Showbox. With an effort to provide a platform for local music and independent musicians, Showbox will offer content in Hindi, Punjabi, Haryanvi, and other Indian languages that along with music, includes Bollywood news, latest movie trailers, quirky interviews, unplugged music, updates on reality music shows, and much more.

     

    Commenting on the latest offering from the IN10 stable, Aditya Pittie, Managing Director, IN10 Media said: “At IN10, we aspire to create brands with innovation and disruption at their core, and we are excited to have Showbox on our shelf. It is a distinct offering in the current music entertainment landscape, with a clear and fresh positioning. As CEO, Rajiee Shinde has the perfect mix of insight and imagination to give wings to the vision of Showbox, and we are confident she will exceed expectations.”

     

    Added Shinde: “Indians have an immense love for music, be it from Bollywood or in our spoken languages. Our appetite for music in all forms is inexhaustible, and there is a huge demand for music and entertainment content in Tier 2 and Tier 3 markets. Television penetration in these markets is rising, and an average viewer spends about three-and-a-half hours a day watching music channels on television. We felt there is a need for a platform that delivers local music in a great audio-visual format, and is a showcase for independent music artists, and young talent. With the launch of a versatile platform like Showbox, we will be able to address this segment.”

     

     

  • The channel announced the show at a press conference with the ace cricketer at The St. Regis Mumbai

    Sehwag to play a new innings as TV host for Epic Channel

    By A Correspondent

     

    Epic Channel has announced the launch of‘Umeed India’ with former cricketer VirenderSehwag as host. The show will premiere tomorrow, July 20.

     

    In Umeed India, Virender Sehwag travels to the places across India capturing the inspiring journeys and ongoing battles of 13 sportstars.

     

    Speaking on the occasion, Aditya Pittie, Director, Epic Channel said: “EPIC channel has consistently provided content that is unique, informative yet entertaining. By elevating our proposition to be an India-centric, Hindi language infotainment channel earlier this year, we promised to bring real stories of real Indians and our series ‘Umeed India’ stands as a fine example. With Umeed India, we are providing a national platform, a national voice to sportspeople of India. With Virender Sehwag on board, I am confident the show will not only serve as a window to the lives of existing champions, but also inspire many budding sports persons in the country to rise up as future champions”.

     

    Umeed India also highlights the challenges and areas of improvement for the sports scenario in India. In a country with aspirations of global sporting glory, this new show by EPIC Channel, is an innovative presentation of unsung sporting heroes of the nation.