MxMIndia

Tag: Aditya Kuber

  • Since its launch a year ago, senior mediaperson Ashraf Engineer’s show has built a dedicated, growing audience in India and across the world

    All Indians Matter completes 100 episodes

    By Our Staff

     

    The All Indians Matter podcast, hosted by senior journalist and communications leader Ashraf Engineer and managed by IdeaBrew Studios, will publish its 100th episode on September 4. The podcast, launched on Independence Day Eve last year (2020), publishes two episodes a week – a conversation with an expert on an issue on Wednesdays and solo commentary by Engineer on Saturdays.

     

    Said Engineer, who has also written on MxMIndia in the past: “In today’s times, audiences need a sane, clear voice that explains how national issues affect their lives every day. For instance, if the GDP-to-government debt ratio is high, how does it affect the common man’s budget? Or, if new farm laws are passed, what does it mean for prices of essentials and food security? People need clarity, someone to make sense of events for them. Unburdened by the organisational priorities of large media houses, independent media is uniquely placed to do this. The success of the All Indians Matter podcast is testimony to this,” said Engineer.

     

    Added Aditya Kuber, co-founder of IdeaBrew Studios, which manages 86 shows now: “All Indians Matter was the first of our podcasts to go live. We believe strongly in the concept. It now has a dedicated and growing audience, which only underscores how much the demand for high-quality news-related content is expanding. It is attracting significant advertiser interest too. It’s a matter of pride that the podcast is 100 episodes old and we look forward to the next 100.”

     

  • Presented by former journalist and currently senior communications specialist Ashraf Engineer and produced by IdeaBrew Studios, the podcast features commentary and conversations on issues that matter to India

    Ashraf Engineer’s All Indians Matter podcast tops Apple, Spotify roster

    By A Correspondent

     

    The All Indians Matter podcast has been featured as the top pick in Apple Podcasts’ ‘New & Noteworthy’ section and has shot up to No 11 on the Apple India charts after debuting at No 24. Earlier this month, it was among the top picks in Spotify’s ‘News & Politics’ section.

     

    Ashraf Engineer

    Presented by former journalist and senior communications professional Ashraf Engineer, the podcast is produced by IdeaBrew Studios. It was launched in August this year and offers commentary and conversations with and about India on issues that matter.

     

    The weekly podcast has 16 published episodes already and is available on Spotify, JioSaavn, Apple Podcasts, Google Podcasts and Hubhopper. About 20% of its listenership is from countries other than India and 80% of the audience is between 18 and 30 years of age, notes a communique.

     

    Said Engineer: “I launched www.allindiansmatter.in in early 2020 as a digital home for high-quality commentary on issues that matter to India. The idea was to explain how various events matter to citizens’ lives and why they should care about them. I was fortunate to receive the support of some veteran journalists and commentators, who contributed to the website. A few months later, IdeaBrew Studios suggested I extend the effort to a podcast – an idea that excited me.”

     

    Aditya Kuber

    Added Aditya Kuber, Co-founder of IdeaBrew Studios: “Our studio is a digital-age storyteller. We present quality content across genres, from news commentary to sports and lifestyle. All Indians Matter is special because it was our first presentation and we couldn’t be happier with its success. Amid the media noise and clutter, audiences are craving content that truly makes sense of their world for them – especially in the audio format. So, there is space for quality commentary on current affairs and national issues. Engineer, with his journalism background of nearly two decades in media organisations, has the right credentials for it. That it’s working is evident in the way audiences – especially the young – are taking to the podcast and also in the recognition the platforms are giving it.”

     

     

  • ‘TGTR with Nikhil’ will be a weekly show bringing the best of Dance Music to all music lovers

    BookMyShow Jukebox launches exclusive audio show with Nikhil Chinapa

    By A Correspondent

     

    BookMyShow Jukebox has joined hands with popular VJ, DJ, festival curator and television personality Nikhil Chinapa for an audio show titled ‘TGTR with Nikhil’ available only to Jukebox listeners.

     

    The show will air every Saturday on BookMyShow’s Android and iOS apps. The duration of the show will vary between 1-1.5 hours, during which Nikhil Chinapa will discuss the evolving EDM movement with the listeners like never before, sharing interesting information and trivia and playing his favourite tracks of the week only for them. The first episode of the show is live on Jukebox.

     

    Said Aditya Kuber, Associate Vice President – Audio Entertainment, BookMyShow said: “Nikhil Chinapa has been one of the pioneers of the EDM movement in India, taking this style of music to millions of music lovers across the country. As we grow our content library, bringing in experts like Nikhil Chinapa allows us to entertain the EDM lovers, party goers and particularly the young crowd, aged 16-35, and enrich their music experience. We are excited to present ‘TGTR with Nikhil’ exclusively on Jukebox.”

     

     

  • Over 2000 hours of FREE on-demand original and curated content available in multiple languages

    BookMyShow kicks off music streaming & digital radio

    By A Correspondent

     

    BookMyShow’s recently launched audio entertainment offering Jukebox has now introduced a range of digital audio shows on its platform. In addition to downloads favourite songs, Jukebox,the offering includes original audio shows and licenced content.

     

    Said Aditya Kuber, Associate Vice President-Audio Entertainment, BookMyShow: “As BookMyShow is moving toward becoming a 360 degree entertainment destination, we are excited to explore the potential of audio entertainment with Jukebox. To make the experience unique for each listener, we will use a mix of machine and deep learning to understand user preferences and offer content suggestions in line with them. Through BookMyShow Jukebox, we also want to identify and promote new talent and work towards building the complete ecosystem around talk radio. Its a category that we believe has tremendous potential and we look forward to working with audio enthusiasts to create the most engaging content.”

     

    The service is currently available on Android and will be available for iOS users soon.

     

  • To lead this vertical, BookMyShow has appointed Aditya Kuber as Associate Vice President – Audio Entertainment

    BookMyShow forays into audio entertainment, acquires Nfusion

    By A Correspondent

     

    Online entertainment ticketing company BookMyShow announced that it has acquired Nfusion for an undisclosed amount in an all-cash deal. This comes at a time when BookMyShow is going beyond movies and events ticketing to be an entertainment destination for users.

     

    Nfusion was set up in the Middle East in 2009 by Shoaib G M Khan, Sivagurunathan S and Prabhakar Reddy as a HD video-on-demand platform which allowed its users to stream videos online. Nfusion’stech solutions, especially the CMS (content management system), will be key to BookMyShow’s foray into audio entertainment. While the Nfusion team will be headed by Shoaib, Sivagurunathan will lead the Architecture and Devops teams at BookMyShow.

     

    Said Parikshit Dar, Director, BookMyShow: “We have already established our video content vertical and are now excited to foray into audio entertainment through our offering ‘Jukebox’. The Nfusion team has brought with them immense experience, innovation capability as well as expertise in building and managing scalable tech solutions.  With them and our music label partners, we look forward to offering the widest variety and possibly the best curated audio content to our users.”

     

    To lead this vertical, BookMyShow has appointed Aditya Kuber as Associate Vice President – Audio Entertainment. He will report to BookMyShow CEO and Founder, Ashish Hemrajani. Kuber’ss role will be instrumental in driving partnerships with music labels and distributors, creating exclusive audio content for BookMyShow users, and product marketing. He was until recently Country Head of Audioboom and has spent at various media and digital brands including The Times of India, Sakal group, Sportz Interactive, AOL and Yahoo!, other than running a few start-ups.

     

  • The arrangement with AudioBoom will provide Saavn account holders across 196 countries with access to various podcasts

    AudioBoom partners Saavn for content distribution

    By A Correspondent

     

    AudioBoom seeks to increase its distribution and monetization of on-demand audio content through a new partnership with Saavn, India’s leading multimedia entertainment streaming platform.

     

    The arrangement with AudioBoom will provide Saavn account holders across 196 countries with access to podcasts such as The Comedy Score, Hip Hop Saved My Life with Romesh Ranganathan, The Cricket Podblast, The Football Forum, Undisclosed, and Walsh on Film among others.

     

    “This is another step in Saavn’s journey to grow beyond music,” said Gaurav Wadhwa, Vice President of Originals and Entertainment at Saavn. “Partnering with AudioBoom has enabled us to continue to provide exciting audio shows to our consumers across sports, true crime and entertainment.”

     

    Since establishing their Mumbai office in spring 2015, AudioBoom has signed content partnerships with broadcasters BBC India and Red FM along with podcasts Bollywood is for Lovers and Bollywood Project. The deal with Saavn will boost AudioBoom’s engagement of on-demand content consumers throughout South Asia.

     

    “The partnership with Saavn was finalized just as AudioBoom reached a milestone of one billion plays worldwide,” said Head of India Operations, Aditya Kuber. “With Saavn’s help we’ll be able to monetize and distribute our top podcasts and on-demand audio content, reaching the millions of listeners who don’t use iTunes and Google Play.”