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Tag: Aditya Khemka

  • CCTV is Intelligent with CP PLUS,KyunkiUparWala Sab DekhRaha Hai

    CP Plus unveils new campaign

    By A Correspondent

     

    CP Plus has unveiled its new campaign to reaffirm its leadership in the security domain. The TVCs features Salman Khan as the CCTV ambassador of the brand.

     

    Said Aditya Khemka, Managing Director, CP Plus:“There has been a lot of consciousness and awareness generated on the effective deployment of surveillance solutions. Being the market leader, we have realized the urgent need for intelligent security systems. We aim to amplify the intelligence of our security solutions through the optimum use of a host of intelligent features available.”

     

    Added Kapil Arora – President, Ogilvy Group Companies North:  “CP Plus has been the pioneer in electronic surveillance, pretty much leading the way for the segment. As adoption of security cameras increases, they have largely been seen as passive recorders of events. With CP Plus intelligent security systems, we believe that role can become of an active deterrent.”

     

    Said Ajay Gahlaut, COO Ogilvy North & Deputy COO, Ogilvy India: “The creative task was to reinforce the leadership of CP Plus in the surveillance category and build on the brand’s existing communication; Uparwala sab dekhrahahai. Using Salman Khan as the brand ambassador, we have attempted to bring alive stories from various aspects of life showcasing the intelligent technology solutions that CP Plus has in their products.”

  • To endorse CP Plus Intelligent Security Systems

    CP Plus signs up Salman Khan as its CCTV ambassador

    By A Correspondent

     

    CP Plus has signed up Salman Khan as its CCTV ambassador. CP PLUS aims to reach out to the masses with this partnership further making them aware of the need for the intelligent security and surveillance in the society at all levels. The brand will come up with communication on security and surveillance through its new campaign, taking it to next level with Salman Khan in action.

     

    On this partnership, Aditya Khemka, MD, CP PLUS said: “With Salman, we intend to reach out to the masses and generate awareness on security and surveillance in India.”

     

     

  • Encompasses the omniscient quality of its products with the popular tagline, "Uparwala sab dekh raha hai."

    CP PLUS rolls out TVC to highlight supremacy in video surveillance domain

    By A Correspondent

     

    CP PLUS, the Leader in advanced surveillance and security systems and solutions, has unveiled its new TVC for the first time to reiterate its dominant position in the security domain. The ad throws focus on the wide range of security solutions that the brand offers in the realm of video surveillance to suit versatile purposes and various environments. It emphasizes on the powerful all-seeing feature of its best-in-class video surveillance solutions with the core communication ‘Uparwala Sab Dekh Raha Hai.”

     

    The TVC is created by Dentsu to showcase the discreet yet fly-on-the-wall surveillance that CP Plus video cameras can offer in a college so that miscreants can be detected easily. It begins with a group of freshers being confronted with a senior bunch of students in a college corridor. The seniors start ragging the new kids by asking where they are from. When they find out that they are from Delhi, they ask the young boys to become the Qutub Minar. This is followed by the freshers climbing on top of each other to form a human pillar of sorts, albeit gingerly and with full chances of toppling over. This is when the boy sitting on top of the human tower spots a camera fitted in the adjacent pillar, and points it out to his seniors. The fear of getting detected by the camera fills the seniors with trepidation and makes them briskly turn around and flee to avoid punishment later.

     

    Aditya Khemka, Managing Director, CP PLUS India said, “This ad which is the first in a series is pegged to drive home the point that security is required everywhere- whether home, office, public place or an educational institute.  As the market leader, we are keen on reaching out to the masses with our extensive range of products to ensure security they can trust and rely upon at affordable price points. We want to reassure them that even an HD video camera can be bought within their budget!”

     

    The TVC will debut with the eighth season of IPL in order to capture significant consumer mindshare through the huge popularity of the tournament in India and garner maximum visibility.