Tag: Aditya Kaul

By A Correspondent

Isobar India has announced the launch of Viewcent, a solution tool in video-strategy for businesses that aim to win the maximum yet relevant eyeballs.

Commenting on the launch, Gopa Kumar, Executive Vice President, Isobar India said: “At Isobar, we are constantly looking at developing tools which can help bring transparency in our brand marketing efforts. viewCent is one such tool that will be a one-stop video strategy solution for brands. viewCent will reflect the future of the content-consumer engagement and how well can that video resonate with its audience. This will help brands stay one step ahead of the curve by pre-empting trends and help take data-driven media decisions to improve media efficiency. It will also help build some science into the age-old question of whether a particular content will go viral or not.”

Added Aditya Kaul, Senior Director- Insights & Analytics: “Ability to pre-empt and quantify the viral potential of content opens up a plethora of business solutions for brands. These opportunities span from prolific content creation and effective media decision making to keeping an eye on competition and ensuring brand safety.”