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Tag: Aditya Birla Sun Life Mutual Fund

  • To launch Investor Awareness campaign

    Aditya Birla Sun Life Mutual Fund and Dentsu Creative collaborate

    By Our Staff

     

    Aditya Birla Sun Life Mutual Fund (ABSLMF) and Dentsu Creative India have launched their latest Investor Awareness campaign titled ‘3in1TohInvestmentDone’. The campaign aims to promote the ‘Multi Asset Allocation Fund’  – emphasising the benefits of investing in a single fund, offering exposure to three key asset classes: Equity, Debt, and Gold. Investors can enjoy the combined advantages of growth and stability through the diversification of investments across these asset classes.

     

    Speaking about the campaign, Darshana Shah, Head of Marketing & CX, Aditya Birla Capital said: “At Aditya Birla Capital, our aim has always been to simplify people’s financial needs while presenting a compelling story. With this investor education campaign, we wanted to highlight the importance of portfolio diversification in managing market volatility and risks. We aimed to showcase how investing in a 3-in-1 ‘Multi Asset Allocation Fund’ can provide the advantages of three asset classes – Equity, Debt, and Gold – combined, offering potential growth and stability. This film aims to raise awareness about the benefits of investing in a versatile fund like this and starting your financial journey with us.”

     

    Added Ajeet Shukla, Group Executive Creative Director, West, Dentsu Creative India: “We didn’t have to search far and wide to crack this piece, and as always, our focus was to create a device that would make the film a memorable story. We are pleased to have achieved delightful dimensions and sweet textures to the story by incorporating a musical jingle, children as characters, and their adorable performances.”

     

  • To honour Mutual Fund Partners

    Aditya Birla Sun Life Mutual Fund launches campaign

    By Our Staff

     

    Aditya Birla Sun Life Mutual Fund launches ad campaign to honour their mutual fund partners (MFP). The three-minute film #AapkeSapnoKeSarthi, recognises the dedication of their partners towards making investing an effortless experience for investors.

     

    The campaign is directed by Prateek Pendharkar under the creative guidance of Lakshyya Sharma who is a Creative Head with Zero Followers.

     

    Balasubramanian, Managing Director and Chief Executive Officer, Aditya Birla Sun Life AMC Ltd., said: “Our mutual fund partners have been the driving force behind our company’s success for many years. Their unwavering commitment to our investors and their expertise in navigating challenging market conditions have been crucial in creating long-term value for our customers. We are incredibly grateful for their exceptional services, and we recognise the significant role they play in shaping the growth and development of the mutual fund industry. With our latest campaign, #AapkeSapnoKeSarthi, we hope to showcase the dedication and commitment of our partners and highlight their role as trusted companions in our investors’ financial journeys.”

     

    Commenting on the ad campaign, Vaibhav Somani, CBO and COO Zero Followers, added: “Creating a campaign that celebrates the unwavering commitment of mutual fund partners towards making investing an effortless experience for investors was a challenging yet fulfilling experience for our team.”

     

  • Campaign led by two TVCs focusing on two important principles of mutual fund investments

    Aditya Birla Sun Life launches investor education campaign

    By A Correspondent

     

    Aditya Birla Sun Life Mutual Fund has launched a three-month investor education campaign. The campaign covers two films to highlight one key aspect each of investing in mutual funds.

     

    Commenting on the choice of theme, Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital said: “This integrated campaign is an attempt to reach out through various touchpoints and appropriate the relevance of SIP as the right instrument for any market environment. It educates investors about the nuances of investing and assists them to take informed financial decisions. We are going beyond the ‘what’ to explain the ‘how’ with a listen and learn approach. This proposition is especially relevant in today’s volatile market environment where many new investors and fence sitters are beginning to wonder if money not invested is money saved”.

     

    Added A. Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Limited: “We believe #WINWITHSIP will help to demystify some of the fundamental concepts of mutual funds that will be beneficial for the investors’ understanding and long term financial goals. There is still a huge scope for Mutual Find penetration in this country and engaging with the masses in a relevant manner will increase their affinity towards this asset class. Knowledge is power, and through this investor education initiative our attempt is to empower people with the information that will raise their awareness on how to benefit from their mutual fund investments.”

     

    Directed by Soaeb Mohammed, the TVC has been created by Taproot Dentsu India with Early Man Film.

     

     

  • Campaign led by two TVCs focusing on two important principles of mutual fund investments

    Aditya Birla Sun Life MF launches investor education campaign

    By A Correspondent

     

    Aditya Birla Sun Life Mutual Fund (ABSLMF) has launched an investor education campaign across 22 TV channels that comprise broadcast news media as well as GECs of both English and regional languages. Spread over three months, the campaign covers two films conceptualised to highlight one key aspect each of investing in mutual funds. They emphasise on the core theme of #WINWITHSIP to convey how SIP as an investment tool helps to mitigate market volatility and can be leveraged for diversifying investments through asset allocation.

     

    Commenting on the choice of theme, Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital added, “This integrated campaign is an attempt to reach out through various touchpoints and appropriate the relevance of SIP as the right instrument for any market environment. It educates investors about the nuances of investing and assists them to take informed financial decisions. We are going beyond the ‘what’ to explain the ‘how’ with a listen and learn approach. This proposition is especially relevant in today’s volatile market environment where many new investors and fence sitters are beginning to wonder if money not invested is money saved”. Directed by Soaeb Mohammed, the TVC has been created by Taproot Dentsu India with Early Man Film.

     

    Commenting about the film, Ayesha Ghosh – General Manager, Taproot Dentsu added: “This investor education effort strives to have the consumer work things out for himself, thus giving all the more potency to #WINWITHSIP. With skilful direction by Soaeb Mohammed of Early Man Film, we have kept the pace snappy and the questions quick-fire, evoking spontaneous answers that we feel viewers will find honest and relatable.”