By Our Staff
Interspace Communications, in collaboration with Aditya Birla Sun Life Insurance Company Limited, launched an experiential marketing campaign #YouDontWantToMissTheBus, a tribute to bid adieu to the BEST ‘Open Double Decker Bus’.
Said Nitin Rastogi, National Head – Activations & Experiential, Interspace Communications: “Interspace is thrilled to partner with Aditya Birla Sun Life Insurance to implement an engaging campaign in honour of the retirement of the Double Decker Bus, a cherished symbol of Mumbai. #YouDontWantToMissTheBus highlights the significance of transitions in life, just as the Double Decker Bus transitioned into retirement. As an integrated media & communication agency, we are always looking for unique ways to engage with brands and provoke thoughts which are agile and lived in the moment by breaking the clutter with insightful & remarkable innovations.”