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Tag: Aditya Birla Housing Finance

  • To encouraging consumers to fulfil their dream of building 'Apna Ghar'

    Aditya Birla Housing Finance launches campaign

    By Our Staff

     

    Aditya Birla Housing Finance Ltd. (ABHFL), the Housing Finance arm of Aditya Birla Capital Ltd., rolled out its #ApnaGhar campaign. The digital campaign aims to inspire customers to build their ‘Sapno ka aashiyana’ and promises to support them at every step of the way through their ‘Sahi Salaah, Sahi Saathi, Sahi Home Loan Rakkam’ offering.

     

    Commenting on the launch, Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance Ltd. Said: “At Aditya Birla Housing Finance, our constant endeavour is to listen to the customer’s stated and unstated needs and develop strategies to build convenience, simplicity, and trust. Through the #ApnaGhar campaign, we want to remove the doubts and fears that cloud the mind of the underserved segments and reassure them that ABHFL is committed to listening to them, understanding their needs, simplifying the procedures, and they can trust ABHFL with Sahi Salaah, Sahi Saathi, and Sahi Home Loan Rakkam”.

     

  • Offers various loan solutions for customers

    Aditya Birla Finance unveils new film

    By Our Staff

    Aditya Birla Finance Limited (ABFL) and Aditya Birla Housing Finance Limited (ABHFL) have launched a multi-platform ad campaign  – ‘Sapno ki Suno’ which inspires consumers to achieve their dreams with the help of various loan solutions provided by ABFL and ABHFL.

    The campaign is being promoted across social and digital media, OTT networks and television and conceptualised by AutumnGrey.

    Said Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited: “Through the campaign #SapnoKiSuno, we hope to inspire every person to just listen to one voice – the voice of their dreams. We don’t want people to be discouraged by their fears, questions or doubts. We aim to make them aware that we’re well positioned to partner all their dreams, with our well-diversified range of loan solutions. We at Aditya Birla Finance and Aditya Birla Housing Finance remain committed to being there for our customers and empower them to listen to and live their dreams.”

    Added Bodh Deb, Vice President & Branch head, AutumnGrey, “In AutumnGrey we believe in doing insightful work that connects with the brand’s target audience at a personal level. The brief gave us an opportunity to do a campaign that is contextual and relevant to today’s times. Every ambitious dreamer has to constantly deal with the dilemma caused by 2 distinct voices – The voice of all the Naysayers around them and the other voice is that of their dream itself. The idea was to encourage all dreamers to listen to their dreams and not get bogged down by the plethora of questions and all the discouragement that one has to deal with, especially in these times more than ever before.”