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Tag: Aditya Birla Health Insurance

  • for its Activ One Product Campaign

    Aditya Birla Health ropes in actor Vikrant Massey…

    Aditya Birla Health Insurance Co Limited (ABHICL), the health insurance arm of Aditya Birla Capital, has teamed up with actor Vikrant Massey to unveil a campaign for its recently launched product, Activ One.

    Commenting on the campaign,  Mayank Bathwal, Chief Executive Officer, Aditya Birla Health Insurance, said: “As a brand, ABHI has consistently led the way in incentivized wellness, offering a ‘Health-First’ approach that sets us apart in the market. With this campaign, we are emphasizing how Activ One not only addresses health insurance needs but also empowers policyholders to achieve their healthiest self. We’re delighted to have Vikrant Massey as the face of the Active One. His relatable persona resonates with diverse audiences, aligning seamlessly with ABHI’s vision of providing accessible health insurance to customers from all backgrounds.”

    Added Darshana Shah, Marketing Head, Aditya Birla Capital: “At ABHI, promoting a healthy lifestyle and holistic well-being has always been our priority. Activ One is thoughtfully crafted to cater to the diverse needs of consumers across different health and life stages. We’re excited to have Vikrant Massey as the brand ambassador for this new campaign. It will further strengthen Activ One’s compelling narrative and reach and inspire customers to embrace a healthy lifestyle.”

  • Features real customers as brand ambassadors

    Aditya Birla Health Insurance unveils new brand campaign

    By Our Staff

     

    Aditya Birla Health Insurance Company Ltd. (ABHICL) has unveiled its latest brand campaign, “KyaPeecheChhodaHai”, to promote the role of health insurance in changing lives of people by empowering them to lead healthier lives. The campaign, encapsulates the importance of how positive health behaviour such as walking 10,000 steps daily can help an individual leave health concerns behind.

     

    Speaking on this campaign, Mayank Bathwal, CEO, of Aditya Birla Health Insurance, said: “At ABHI, our primary focus is to help our customers with cutting-edge innovative health-first insurance solutions which not only protect them from medical uncertainties but nudge them to live a health-focussed life. We take immense pride in having pioneered this model of health insurance that transcends the boundaries of an indemnity based model by focusing on proactive health-care for our customers.”

     

  • Aditya Birla Health Insurance launches campaign

    By Our Staff

     

    Aditya Birla Health Insurance Company Ltd. (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited, has announced the launch of its campaign #FitnessKaUltimateInfluencer to communicate the benefits of Activ Fit, an insurance plan that is tailored specifically for the young and healthy audience. It has partnered with influencer and actor, Ali Fazal, for the same.

     

    Said Mayank Bathwal, CEO, Aditya Birla Health Insurance: “Millennials today account for over 34% of our population. We at ABHICL, see a huge potential in this under-penetrated segment. #FitnessKaUltimateInfluencer has been created to establish positive engagement with the young population by informing them about Activ Fit, a plan especially designed for the young and healthy.  It rewards their healthy lifestyle with attractive and instant discounts along with HealthReturnsTM and plays the role of an ultimate influencer of fitness in their lives. The campaign re-affirms our commitment of being a “HealthFirst” company that aspires to go beyond traditional health insurance practices.”

     

  • Has on-boarded actor Ali Fazal as an influencer

    Aditya Birla Health Insurance launches campaign films

    By Our Staff

     

    Aditya Birla Health Insurance Company Ltd. (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited, has announced the launch of its campaign #FitnessKaUltimateInfluencer to communicate the benefits of an insurance plan.

     

    Said Mayank Bathwal, CEO, Aditya Birla Health Insurance: “Millennials today account for over 34% of our population. We at ABHICL, see a huge potential in this under-penetrated segment. #FitnessKaUltimateInfluencer has been created to establish positive engagement with the young population by informing them about Activ Fit, a plan especially designed for the young and healthy.  It rewards their healthy lifestyle with attractive and instant discounts along with HealthReturnsTM and plays the role of an ultimate influencer of fitness in their lives. The campaign re-affirms our commitment of being a ‘HealthFirst’ company that aspires to go beyond traditional health insurance practices.”

     

  • To convince people to buy health insurance with strapline ‘#ABHIKaro’

    Aditya Birla Health Insurance launches new campaign

    By Our Staff

    Aditya Birla Health Insurance Company Ltd. (ABHICL) has launched a two=video multilingual, multi-platform campaign ‘#ABHIKaro’. The campaign promotes the idea of ‘Chuno insurance jo de zyada’ (choose an insurance that gives so much more!)

    Said Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital: “The phrase ‘ABHI kya kar raha hai?’ is multi-dimensional and very commonly used in conversations across India. It can be a way of greeting, an inquiry, a question, or more. The ‘ABHI Karo’ campaign has used this as a hook to detail what ABHI i.e.; Aditya Birla Health Insurance is doing for its customers. The word play on the brand name allows for a high recall value and incorporates humour while reminding viewers regarding the importance of the comprehensive and ‘health first’ offerings provided by Aditya Birla Health Insurance”

    Added Mayank Bathwal, CEO, Aditya Birla Health Insurance: “The concept of ‘#ABHIKaro’ was derived from the sense of urgency to convince people to stop procrastinating and buy health insurance right now and thus ‘#ABHIKaro’. We want to urge our customers to seek more from health insurance – ‘Chuno insurance jo de zyada’ i.e. to think beyond protection from medical expenses and to explore plans that provide progressive healthcare services along with access to the wellness ecosystem. With Aditya Birla Health Insurance’s feature-rich offerings such as the ‘Activ Health’ policy, one can get “zyada” from their health insurance. At ABHI, we have constantly taken efforts to evolve with the growing health and wellness needs and to provide truly comprehensive protection to our customers and so “#ABHIKaro.”

  • Encourages women to influence health insurance purchase for their families whilst being their health custodian

    #RakhoPooraKhayal urges Aditya Birla Capital’s latest health insurance campaign

    By A Correspondent

     

    Aditya Birla Health Insurance has announced the launch of its latest campaign – Rakho Poora Khayal– an awareness campaign that urges women to complete the protection circle by influencing and purchasing health insurance for themselves and their families. This campaign has been launched across ABHICL’s social media platforms.

     

    Speaking about the campaign, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited said: “As a brand, we are committed to provoking our customers to self-realize their protection needs and to opt for the right health insurance solution.  At Aditya Birla Capital our constant endeavour is to share all perspectives on life and money with our customers so that they can make an informed decision for what’s right for them and their family. With ‘Rakho Poora Khayal’, we intend to leave women with the following questions, ‘Are you doing enough to protect your health?’ ‘Is your family completely protected?’ A self-realization will help them veer the family conversation and discussion towards taking adequate protection for their and their family’s health.”

     

    Added Mayank Bathwal, CEO, Aditya Birla Health Insurance: “The role of health insurance in the larger scheme of keeping the family healthy has not been explored. Traditionally, health insurance communications have seemed to communicate directly with the men of the house. This has further played a role in establishing health insurance as a finance tool for serious health problems which is perceived to be outside the domain of women. Through ‘RakhoPooraKhayal’ initiative, our attempt is to raise awareness among Indian women to be the ‘Total Health Guardian’ of their family and complete the circle of protection. This campaign aligns with ABHI’s purpose of inspiring individuals and families to put their ‘Health First’ and our philosophy of ‘Health Insurance for all’.”

     

    The film has been conceptualised and implemented by Abstract Films.

     

     

  • Encourages women to influence health insurance purchase for their families whilst being their health custodian

    #RakhoPooraKhayal urges Aditya Birla Capital’s latest ad campaign

    By A Correspondent

     

    Aditya Birla Health Insurance announced the launch of its latest campaign – ‘Rakho Poora Khayal’– an awareness campaign that urges women to complete the protection circle by influencing and purchasing health insurance for themselves and their families.

     

    Speaking about the campaign, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited said: “As a brand, we are committed to provoking our customers to self-realize their protection needs and to opt for the right health insurance solution. At Aditya Birla Capital our constant endeavour is to share all perspectives on life and money with our customers so that they can make an informed decision for what’s right for them and their family. With ‘Rakho Poora Khayal’, we intend to leave women with the following questions, ‘Are you doing enough to protect your health?’ ‘Is your family completely protected?’ A self-realization will help them veer the family conversation and discussion towards taking adequate protection for their and their family’s health.”

     

    The film has been conceptualized and implemented by Abstract Films.

     

     

  • An initiative by Aditya Birla Health Insurance to encourage Healthy Living

    Aditya Birla group encourages healthy living with #JumpForHealth

    By A Correspondent

     

    Aditya Birla Health Insurance has launched the third edition of #JumpForHealth initiative to reinforce its belief in empowering people to live a healthy lifestyle.

     

    Through #JumpForHealth – a month long campaign, ABHICL is creating a movement that will get people to start their health journey through the power of jumping and help the differently abled walk again. For every 10,000 jumps collected, one prosthetic leg will be donated to the under-privileged.

     

    Said Mayank Bathwal, CEO, ABHICL: “We at Aditya Birla Health Insurance go beyond just providing health insurance to our customers. We are committed to ensure that people follow a healthy lifestyle and sustain it. For #JumpForHealth 2019, we have collaborated with India’s leading choreographer – Remo D’Souza where, he is leading the campaign by creating a #JumpForHealth themed dance and will nominate others to contribute by jumping for the movement.

     

    Added Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital: “In today’s era we live a sedentary lifestyle which increases our chances of suffering from innumerous lifestyle diseases. We are launching the third edition of #JumpForHealth to reinforce the philosophy of adapting healthy lifestyle. With the #JumpForHealth campaign, we are also hoping to create an active generation that considers health as a priority.”

     

     

  • Performics.Convonix is the digital end-to-end solutions company under Starcom India

    Performics.Convonix bags SEO mandate of Aditya Birla Health Insurance

    By A Correspondent

     

    Sarfaraz Khimani

    Continuing its recent run, Performics.Convonix has won the SEO duties on Aditya Birla Health Insurance. Said Sarfaraz Khimani, Co-CEO, Performics.Convonix: “This is a significant addition to our roster and we look forward to developing and implementing a cohesive strategy on Search for Aditya Birla Health Insurance.  An area such as health insurance faces a shortage of clear, concise information. We hope to enhance brand visibility, website traffic and ultimately increase ROI significantly through SEO. SEO is an area which has a huge bearing on business deliverables and our data and insight-driven approach to SEO backed by our strong background in technology will go a long way in achieving both the client and our joint objectives.”

     

    Aditya Birla Health Insurance Co Ltd. is a 51:49 joint venture between Aditya Birla Group and South Africa’s MMI Holdings.

     

  • The campaign is titled "SehathaitohZindagiBehad Hai"

    Aditya Birla Health Insurance launches product campaign

    By A Correspondent

     

    Aditya Birla Health Insurance has entered the market with an aim to expand the category to wider customer segments with a campaign titled “SehathaitohZindagiBehad Hai”.

     

    Ajay Kakar

    Said Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group: “The health insurance industry is currently synonymous with Mediclaim and the reimbursement of hospitalisation expenses. Aditya Birla Health Insurance wishes to change that perception with its never-before products that promote health and health insurance, for all. Our campaign is designed to provoke mass India to self-realise the importance of health assurance and health insurance, while highlighting our very differentiated features that enable and encourage to do so”

     

     

    Agnello Dias

    Added Agnello Dias, Chief Creative Officer, Taproot Dentsu: “The Aditya Birla Health Insurance campaign followed an unusual process of not only casting real, non-actors but also shooting them live reacting to the stimulus for the first time in real time. Raw human truths may not always be overly dramatic but sometimes they can be unexpected due to being non-scripted, the attempt is to capture those realities.”