MxMIndia

Tag: Aditya Birla Financial Services Group

  • The Aditya Brila Financial Services Group company urges investors to consider Systematic Investment Plan (SIP) as 'must-have' for every financial goal

    Birla Sun Life MF unveils ‘Jitne Sapne Utne SIP’ campaign

    By A Correspondent

     

    Jaanoge Tabhi Toh Maanoge (JTTM) the investor education initiative from Birla Sun Life Asset Management Company Limited, a part of Aditya Birla Financial Services Group (ABFS), and investment manager for Birla Sun Life Mutual Fund (BSLMF), launched its latest TV commercial, ‘Jitne Sapne Utne SIP’ on national television on Tuesday. Directed by Shaaze Merchant, the TVC is created by Taproot Dentsu.

     

    “It has been most heartening to see the recognition and recall Jaanoge Tabhi Toh Maanoge has earned over its journey to bring mutual funds into mass India’s consideration set. ‘Jitne Sapne Utne SIP’ is yet another extension of our commitment at ABFS to drive self-realisation among mass India about the merits of making money work for them,” said Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group.

     

    Added A Balasubramanian, Chief Executive Officer, Birla Sun Life Asset Management Company Limited: “SIP is a great entry point for retail consumers to experience mutual fund investments. ‘Jitne Sapne Utne SIP’ encourages investors to look at SIP differently – not as good ‘one-off’ plans but as ‘must-have’ plans for every financial goal. In doing so, it touches upon the invaluable role SIP can play in making their many dreams come true.”

     

    Speaking about the campaign Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said, “Birla Sun Life Mutual Fund’s investor education initiative has always borrowed from real life to provide simple, useful information about mutual funds. This year, we’ve used a fact of life, to draw a parallel with SIPs: one size can’t possibly fit all. Why then do we expect that one SIP will cover all our needs? It’s a big learning, dished out in a light-hearted, relatable way.”

     

    Directed by Shaaze Merchant, ‘Jitne Sapne Utne SIP’ is created by Team Taproot Dentsu, led by Umesh Shrikhande, Agnello Dias, Santosh Padhi, Pallavi Chakravarti and Gauri Burma. Soda Films is the Production House, and Ameya Dahibavkar, Executive Producer.

     

  • … and presents the annual Eureka awards for this year

    Hum Saath-Saath Hain! Aditya Birla Finance felicitates marketing services vendors

     

    By A Correspondent

     

    Marketing campaigns define a brand, to an extent. To create effective campaign, every agency needs to be innovative and come up with new ideas. The success of these agencies is determined through encouragement and motivation.

     

    Taking a cue from the same, Aditya Birla Financial Services Group (ABFSG) launched Eureka Awards four years ago wherein the group honours its agencies and their hard work. This year too, ABFSG held its Eureka Awards with all of its agencies attending and celebrating the success of their hard work.

     

    Speaking to MxM India, Ajay Kakar, Chief Marketing Officer, Aditya Birla Financial Services Group, said, “This is our way of thanking our agency partners. All year round they work very hard for us, they are thinking of us, they are slogging for us. So, this is our way of thanking them, giving them a fun time but also rewarding the agency for the award and the agency colleagues for hardwork.”

     

    The agencies that participated were Mindshare, DDB Mudra Max, Eikona, HansaCequity, Ketchum Sampark, TrackDDB, The Social Street, Taproot India, 9 Point Design, Pi Communications and Resultrix. There were 40 entries comprising the campaigns and work done by the above mentioned agencies.

     

    This year the awards categories were compressed into two categories: Agency Eureka and People Eureka. The former category awards the work of an agency and the latter is to recognise individual effort.  Out of the 40 entries, 23 were for Agency Eureka and 17 were for individual Eureka. But there were only 15 winners, eight in Agency and seven in People Eureka.

     

    This unique concept of recognising hard work not only encourages the agencies and individuals, it takes the agency-client partnership to another level.  “I think it is a very innovative thing which motivates people to work harder. It is a good way to recognise contribution. It is a very nice gesture on part of the company,” said N. S. Rajan, Global Partner and Managing Director of Ketchum Sampark, who was also a jury member. Added Rakhshin Patel, Managing Director of Pi Communications: “I have been in the business for 30 years, I have not seen any client appreciate the agency this much. Relish your love and affection and appreciation for what teams do.”

     

    Indeed.