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Tag: Aditya Birla Finance

  • Dentsu Creative launches a new integrated campaign

    KL Rahul is brand ambassador of Aditya Birla Finance

    Aditya Birla Finance Ltd (ABFL) and Dentsu Creative India have launched a new integrated campaign titled ‘Ab Kahani Badlegi’, featuring cricketer KL Rahul as brand ambassador.

    Speaking on the campaign, Darshana Shah, Head of Marketing & Customer Experience, Aditya Birla Capital said: “Cricket as a sport inspires the Indian masses, and we chose KL Rahul as his journey closely resonates with everyone. As a cricketer, he has overcome all odds to make his mark on the Indian cricket team. We want all individuals to draw inspiration from our campaign ‘Ab Kahani Badlegi’ and transform their life stories with ABFL as their trusted partner who will support them in overcoming financial challenges on their way to success. We want to enhance people’s lives and empower them to rewrite their story with the help of our loan solutions.”

    Added Ajeet Shukla, Group Executive Director (West), Dentsu Creative India: “The moment we discovered about KL Rahul as the lead protagonist for this campaign, we were very excited & clear that this story needs to be as inspirational as his journey has been for millions of people just like how ABFL has been an inspiration for millions of dreams by providing easy loans for personal & business purpose.”

  • Highlights a gamut of loan offerings and financing solutions

    Aditya Birla Finance unveils a new campaign

    By Our Staff

     

    Aditya Birla Finance Ltd (ABFL), the lending subsidiary of Aditya Birla Capital Ltd., has rolled out its new campaign – ‘Zaroorat ke waqt pe zaroorat ka paisa’. The integrated marketing campaign highlights a gamut of loan offerings provided by ABFL and positions it as the right financing partner for all the financing needs of consumers, be it SME Loans, Loan Against Property, Business Loans, Personal Loans etc.

     

    Commenting on the launch, Rakesh Singh, Aditya Birla Finance Ltd., said: “At Aditya Birla Finance Ltd., customer centricity has always been at the core of our brand philosophy and operations. We constantly strive to ensure that our solutions enable a smooth financing journey for our customers. Through this integrated campaign, we aim to reaffirm that ABFL is committed towards understanding and fulfilling customers’ needs for urgent funds in a timely manner. We assure customers that we are the financing partner they can count on for quick and hassle-free loan disbursals to fulfil their needs and aspirations.”

     

  • Offers various loan solutions for customers

    Aditya Birla Finance unveils new film

    By Our Staff

    Aditya Birla Finance Limited (ABFL) and Aditya Birla Housing Finance Limited (ABHFL) have launched a multi-platform ad campaign  – ‘Sapno ki Suno’ which inspires consumers to achieve their dreams with the help of various loan solutions provided by ABFL and ABHFL.

    The campaign is being promoted across social and digital media, OTT networks and television and conceptualised by AutumnGrey.

    Said Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital Limited: “Through the campaign #SapnoKiSuno, we hope to inspire every person to just listen to one voice – the voice of their dreams. We don’t want people to be discouraged by their fears, questions or doubts. We aim to make them aware that we’re well positioned to partner all their dreams, with our well-diversified range of loan solutions. We at Aditya Birla Finance and Aditya Birla Housing Finance remain committed to being there for our customers and empower them to listen to and live their dreams.”

    Added Bodh Deb, Vice President & Branch head, AutumnGrey, “In AutumnGrey we believe in doing insightful work that connects with the brand’s target audience at a personal level. The brief gave us an opportunity to do a campaign that is contextual and relevant to today’s times. Every ambitious dreamer has to constantly deal with the dilemma caused by 2 distinct voices – The voice of all the Naysayers around them and the other voice is that of their dream itself. The idea was to encourage all dreamers to listen to their dreams and not get bogged down by the plethora of questions and all the discouragement that one has to deal with, especially in these times more than ever before.”