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Tag: Aditya Birla Fashion and Retail Ltd

  • Unveils brand anthem to commemorate celebrations

    Pantaloons celebrates 25th anniv

    By Our Staff

     

    Pantaloons, which is now owned by the Aditya Birla Fashion and Retail Ltd, recently celebrated its 25th anniversary at South City Mall, Kolkata. Actors Parambrata Chatterjee and Priyanka Sarkar graced the celebrations.

     

    Said Sangeeta Pendurkar, CEO – Pantaloons, Jaypore & Style Up, Aditya Birla Fashion and Retail Ltd: “Pantaloons is one of the most loved fashion retail brands of India. As we turn 25 years young, we express our gratitude to all our customers and partners who have supported us and made us a part of not only their wardrobes, but also their lives. We would continue to make shopping a playful and engaging experience for our shoppers.”

     

  • The multi-platform digital campaign addresses the issue of gender inequality through the dialect of fashion

    Aditya Birla Fashion’s ‘People’ unveils inaugural brand campaign

    By A Correspondent

     

    Fashion brand Poeple from Aditya Birla Fashion and Retail Ltd. has launched its #LetsBePeopleFirst campaign as a part of the larger theme #WhyNot. The new campaign takes the route of gender inequality prevailing in society and calls out the Indian millennial to go beyond the stereotypes that have been established.

     

    Commenting on the campaign launch. Sooraj Bhat, CEO-Fast Fashion,  Aditya Birla Fashion and Retail Ltd said: “At People, we believe we exist to enable the consumers to explore their identity and style. We felt we needed to launch this brand with a strong thought and Famous Innovations came up with the idea of ‘Why Not?’ because that’s a question on every young consumer’s mind in terms of following stereotypical rules. With ‘Why Not’ a specific theme of gender equality emerged and ended with the line, ‘Let’s Be People First’.

     

    Added GV Krishnan, Famous Innovations: “People has a very distinctive merchandise for the youth. With the idea ‘Why Not?’ we seek to give voice to the youth who are actively questioning societal stereotypes. This year we take gender stereotypes head on with the Campaign ‘Let’s be People First’ urging everyone to put an end to gender biases that plague us today.”