MxMIndia

Tag: Aditi Patwardhan

  • To build a holistic strategic leadership

    Sideways onboards Aditi Patwardhan as Chief Strategy Officer

    By Our Staff

     

    Sideways Consulting has roped in Aditi Patwardhan as the Head of Strategy.

     

    Patwardhan has 25 years of Marketing and Advertising experience across businesses and agencies like Lowe Lintas, Leo Burnett, Mattel, DCW Home Products, International Bestfoods and Dabur India.

     

    Speaking about the onboarding, Abhijit Avasthi, Founder, of Sideways, said: “Clients come to us for a variety of problem statements besides their advertising needs. Aditi has the experience and the curiosity to be an able partner to our creative, tech and industrial design teams to help them come up with impactful solutions. Her joining us will add more heft to the remarkable Strategy team at Sideways.”

     

    Sonali Sehgal, Co-Founder, Sideways, added, “Aditi brings onboard a holistic strategic leadership having spent time both in Marketing and Advertising. Her drive for problem-solving across customer journeys, doing right by brand and enthusiasm of exploring the new aligned with us philosophically.”

     

  • She will be based out of the agency’s Mumbai office

    FCB Interface appoints Aditi Patwardhan as CSO

    By Our Staff

     

    Aditi Patwardhan
    Aditi Patwardhan

    FCB Interface has announced the appointment of Aditi Patwardhan as Chief Strategy Officer. She will be based out of the agency’s Mumbai office.

     

    Speaking on the appointment, Robby Mathew, Vice Chairman and Chief Creative Office, FCB Interface, said: “With Aditi on board, I look forward to some scintillating work emanating from razor-sharp strategy.”

     

    Joe Thaliath
    Joe Thaliath

    Added Joe Thaliath, Vice Chairman & CEO, FCB Interface: “Really excited to welcome Aditi onboard. Aditi is a strong believer and practitioner of media agnostic solutions to real problems. Her well rounded experience and expertise is indeed a perfect fit to lead the agency in its next phase of growth! We look forward to creating inspiring Never Finished brand building stories with Aditi at the helm.”

     

    On joining the FCB family,  Patwardhan said: “The agency’s strong strategy fundamentals and client partnerships made for a natural fit. But it’s the strong solutioning focus of the much awarded ideas like the ‘Punishing Signal” that excites me. Solutions.. that are at the confluence of human truths, problem-solving and technology. I look forward to the mandate of taking the momentum to next level and sharpening the strategy offering.  We are in process of building a powerhouse planning team which offers clients multidisciplinary competencies. Powered by the strong philosophy of Brand Bedrock and a suite of tools that have proven results within the network.”