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Tag: Aditi Kothari Desai

  • The ingenious campaign has made heads turn across the country in a visually disruptive way

    Milestone Brandcom launches outdoor campaign for DSP MF

    By A Correspondent

     

    DSP Mutual Fund along with Milestone Brandcom has unveiled an outdoor campaign to build awareness on ‘Dynamic Asset Allocation Funds’ (DAAFs) category.

     

    Said Aditi Kothari Desai, Director & Head-Sales and Marketing, DSP Investment Managers: “The idea behind this campaign is to grab attention and build awareness for Dynamic Asset Allocation Funds across potential cities/towns for mutual fund investments all over India. As a brand, our endeavour is to create stand-out marketing campaigns and our aim is to make finance fun along with being bold and having a creative approach. Perhaps we are the first Indian brand (across industries, and not just financial) to take this bold step of keeping the main headline ‘Markets Fluctuate’ written upside down. Our main aim is to communicate the truth behind the markets, in a memorable and attractive way. This creative device very quickly communicates that anything can turn upside down and one should be prepared.”

     

    Added Nabendu Bhattacharyya, CEO & MD, Milestone Brandcom: “The sole purpose of advertising is to create disruption and deliver the brand message in a simple yet effective way. Most people are alien to the world of mutual funds, and hence shy away from investing. The idea of writing the headline upside down is big and bold, and I’m sure it would help communicate the brand message in a memorable way.”

     

     

  • It is good for investors to adjust one’s perspective and stay balanced to deal with volatility

    DSP Mutual Fund unveils outdoor campaign to build category awareness

    By A Correspondent

     

    DSP Mutual Fund has unveiled an outdoor campaign to build awareness and education on the Dynamic Asset Allocation Funds category. The campaign uses a creative with an upside down headline to drive home the market reality: ups, downs and fluctuations are a way of life at the stock market. Given these fluctuations won’t go away, it is a good idea for investors to adjust one’s perspective and stay balanced to deal with volatility.

     

    Said Aditi Kothari Desai, Director & Head – Sales and Marketing, DSP Investment Managers: “Our endeavour to create stand-out marketing pieces continues with this outdoor awareness campaign, following on to our Dancing Uncle DAAFs video campaign, that went viral earlier. The idea behind this campaign is to grab attention and build awareness about this product category while contextualising it to the truth behind the markets in a simple, memorable, visual manner. We genuinely believe DAAFs are a worthy addition to investors’ portfolios and our advisors’ recommendation lists at all times – given that markets always operate in cycles: with constant ups/downs/fluctuations. We’re expecting that this creative and media strategy will give rise to curiosity and conversations on DAAFs.”

     

    Added Atul Bhole, Fund Manager- Equities, DSP Investment Managers: “Investors wanting to invest in markets through mutual funds for the first time tend to have fairly low risk appetite – they get stressed with short term fluctuations in their portfolios. For such investors, DAAFs could be a worthy addition to their portfolio. They help in providing the benefit of market upsides while also seeking to limit the downside risk as and when the markets move up or down. DAAFs can also help experienced investors who are worried about volatility and therefore can form a core part of their portfolio.”

     

     

  • The campaign highlights the fixed mindset that plagues many of us while making use of our hard earned money

    DSP Black Rock urges investors to get out of the fix

    By A Correspondent

     

    DSP BlackRock Investment Managers hasannounced the launch of #UnfixYourMoney, a new digital campaign to promoteDSP BlackRock Money Manager Fund.

     

    The campaign highlights the fixed mindset that plagues many of us while making use of our hard-earned money.

     

    Said Aditi Kothari Desai, EVP and Head – Sales, Marketing &E-Business, DSP Black Rock: “Change is always difficult, but it is essential for real progress. Most of us find it easy to stick to what we know and have experienced earlier, not realizing that the world is changing and there is almost always a better way to do things. We see this play out the most with the Indian preference for traditional savings instruments. But when there are new age solutions that can ‘fix’ this problem, why not ‘unfix’ your thinking and make the right move? Our DSP Black Rock Money Manager Fund is a great investment tool for those looking beyond traditional saving options as it not only offers the potential of better tax efficient returns, but with the instant redemption facility, goes a step further with its promise of instant withdrawal and access. So why keep your hard earned money idle? Make it work hard for you.”

     

  • Urges people to be aware of associated symptoms; pitches its tax saver fund to help investors' #WinAgainstTaxytis

    DSP BlackRock unveils #Taxytis campaign

    By A Correspondent

     

    DSP BlackRock Investment Managers Pvt. Ltd has announced the launch of #Taxytis – its new digital campaign to urge people to start tax planning and create awareness about DSP BlackRock Tax Saver Fund.

     

    The campaign highlights the heightened frenzy most people go through around January every year, which typically marks the beginning of the tax planning season. #Taxytis is a disturbing condition which is a result of the struggle caused by the inability to make sound tax planning decisions. Symptoms may include absent mindedness, nervousness, sleeplessness and an unhealthy obsession with calculations. A strong dose of ELSS can help deal with #Taxytis, which is where DSP BlackRock Tax Saver Fund is recommended as the cure.

     

    Leading the campaign are three new, zany films that show snippets from the life of one Abhijeet Gupta, a #Taxytis survivor. The films use humor as an offbeat tool, especially in the mundane world of finance, to highlight the pitfalls associated with inadequate and unsystematic tax planning. DSP BlackRock’s #Taxytis campaign is primarily digital with support from in-theatre promotions. The campaign will also aim to start conversations around #Taxytis across social media platforms. The #Taxytis videos and the associated digital promotion will lead viewers to www.DSPBlackRock.com/Taxytis, where they can find information on #Taxytis and also get the cure for it. Not just that, they can compare tax saving options and calculate how much they can invest to save tax. The website also enables potential investors to connect with an investment advisor and for those ready to invest, an online investing facility for those who are comfortable transacting on the net.

     

    Aditi Kothari Desai, EVP and Head – Sales, Marketing & E-Business, DSP BlackRock said, “We believe that paying taxes is an important duty of all Indians in order to help contribute towards the growth and development of the nation. Having said that, as money managers, it is our duty to help Indian investors grow their wealth while saving taxes in the most efficient and legal manner – by investing in Equity Linked Savings Schemes which help investors gain income tax exemption under section 80(C) of the IT Act. Our new #Taxytis campaign will help drive awareness and recall for our DSP BlackRock Tax Saver Fund, which has now been trusted by lakhs of Indian investors to save taxes while aiming to grow their wealth for more than 10 years. We look forward to more investors coming to us for their tax saving needs. “

     

    Abhik Sanyal, Head – Consumer Marketing, DSP BlackRock said, “Tax planning, as simple and straightforward as it should be, sometimes masquerades as a disturbing condition that can cause anxiety, confusion and last minute chaos in a working professional’s life. This was the insight that helped craft our #Taxytis campaign. As Indian investors have become more aware and judicious about investing smartly, Equity Linked Savings Schemes have gained popularity over the years when it comes to saving tax. We’re aiming to build on this awareness and present our Tax Saver Fund as a suitable option. Our campaign is an attempt to bring forth a simple but hopefully clutter breaking concept that bases itself on situational humor and quirky characterization to effectively address a hitherto serious and possibly onerous subject.

     

  • The #aagebadho campaign went live on Monday, November 21

    DSP BlackRock MF unveils new investor education campaign

     

     

    DSP BlackRock Investment Managers Pvt Ltd announced the launch of its new multi-platform investor education campaign ‘Aap thoda karoge, bahut aage badhoge’.

     

    Conceptualised by Publicis Capital, the ad campaign aims at encouraging people to spend time to take informed investment decisions and empower themselves with the right knowledge or guidance to do so. The campaign uses humor to bring out how people typically behave and showcases their thought processes to cleverly bring out a simple insight.

     

    Said Aditi Kothari Desai, Head – Sales, E-Business and Marketing at DSP BlackRock Mutual Fund: “As a digital-focused asset management firm, DSP BlackRock is committed to helping the maximum number of Indians become smarter investors by helping them make better informed decisions about their money and investing.. Our hard-hitting advertisements across various topics will help our audience think about the need for investing and about mutual funds and hopefully inspire them to make a start today.”