MxMIndia

Tag: Adidas India

  • As official kit sponsor of the Indian cricket team

    BCCI & Adidas announce multi-year partnership

    By Our Staff

     

    The Board of Control for Cricket in India (BCCI) and sporting/leisure brand Adidas have announced a partnership as the kit sponsor for the BCCI. The contract, which runs through to March 2028, will give Adidas exclusive rights for manufacturing kit across all formats of the game. Adidas will be the sole supplier for all match, training and travel wear for the BCCI- including the women’s, men’s and youth teams. Starting June 2023, Team India will be seen in the three stripes for the very first time and will debut their new kit during the World Test Championship Finals.

     

    Speaking about the partnership, Jay Shah, Honorary Secretary, BCCI said: “We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, Adidas, in this journey. With its rich historical legacy in sports, world-class products, and strong global reach, Adidas will play an important role in driving the performance and future success of different categories of Indian cricket.”

     

    Added Adidas CEO Bjørn Gulden: “We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and it is very important for us to be visible and invest in it. We could not have found a better partner than BCCI. I believe India to be the fastest growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India.”

     

    Said Neelendra Singh, GM, Adidas India: “We are beyond excited for this historic moment at adidas, not just in India but also globally. We are proud to see the three stripes on the Indian cricket team. This is our moment to present Cricket to the world with high quality performance products for our athletes. We look forward to creating moments with our consumers through the most celebrated sport in India. Adidas truly believes in the potential of cricket in India and through this partnership with BCCI we will accelerate growth.”

     

  • The campaign focusses on women in sport and inspires them to be bigger than their challenges

    Adidas’ #FasterThan campaign inspires women across all fields

    By A Correspondent

     

    In an attempt to forge a gender equal world, adidas launched its latest campaign “#FasterThan”, that attempts to inspire women across all fields and ages to participate and celebrate sport in their daily lives.

     

    On the launch of this campaign, Manish Sapra, Senior Brand Marketing Director, Adidas India, said: “At Adidas, sport is in our DNA and we believe that ‘Through Sports, we have the power to change lives’. As part of our 2020 strategy, we will be focusing on ‘Women in Sport’ to inspire more women in India to take to a healthier life through sport and fitness. We feel sport doesn’t discriminate between genders and the playing field is the same for all. ‘Faster Than’ is the extension of this thought, bringing it to life by focusing on three inspiring stories to break various stereotypes.”

     

     

  • The campaign has been shot through a unique behind the scenes approach in a user-generated content style

    Adidas launches ‘Never Stop Creating’ ad campaign

    By A Correspondent

     

    Adidas India announced the launch of its campaign #NeverStopCreating’. Featuring cricketers Rohit Sharma, Kuldeep Yadav and Rishabh Pant, the campaign builds on the brand’s belief that creativity never stops, on or off the pitch.

     

    Speaking on the launch of the film, Sharad Singla, Brand Marketing Director, Adidas India said: “At Adidas we believe in the infinite power of creativity. “Never Stop Creating” is a campaign which has been developed keeping in mind this belief and the personalities of the three creators who lead adidas’s voice in cricket. The entire campaign has been focused keeping in mind digital media. It will appeal to creators and the consumers who are hooked online and are seeking fresh and exciting content on their favorite topics and heroes.”

     

     

  • Hima will now be equipped with the best offerings from adidas for her racing and training needs

    Adidas ropes in Hima Das to inspire young athletes

    By A Correspondent

     

    Adidas has announced that it has roped in young athletics sensation Hima Das to inspire young athletes.

     

    Said Adidas India Managing Director, Dave Thomas: “At Adidas we believe that ‘through sport, we have the power to change lives’ and Hima is a great example of this. Many of our associations and partnerships are focused on empowering youth in India and making a positive change… Adidas is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them.”

     

    Ådded Sean Van Wyk, Senior Marketing Director, Adidas India: “Hima is an inspiration not just for women and girls, but for the entire country and we take pride in having her join team adidas. She has created history and we shall help her in her journey to maximize her potential and become the best in the world. On this journey with her, we shall, together, inspire today’s youth to take to sports and create a positive change in and around their lives.”

     

     

  • The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football across the 12-35 age bracket

    Adidas & Posterscope launch campaign to celebrate 2018 Football World Cup

    By A Correspondent

     

    We’ve read about this in the past, but here’s some more info. Posterscope India has rolled out an extensive outdoor campaign for the latest edition of the FIFA World Cup 2018 that is currently being held in Russia.

     

    Said Sharad Singla, senior manager activation – Adidas India: “We wanted to create a memorable experience and live the football fever. Through the OOH campaign we wanted to push the needle and surprise the fans with something new and innovative that can be carried out throughout the World Cup.”

     

    Add Aditya Goel, assistant vice president – Posterscope (North): “As Adidas is one of the prime sponsors of FIFA World Cup 2018, Posterscope tried to bring the experience and updates of all the matches to the football lovers. The team went ahead and integrated the data and technology and showed live scores of all matches during the World Cup in real time so that the commuters can catch up with the live updates. We were glad to meet the client’s expectations and ensuring smooth execution of the campaign.”

     

     

  • Carat, Posterscope team up to create buzz around FIFA World Cup 2018

    Adidas wakes up an entire neighbourhood to celebrate football

    By A Correspondent

     

    Carat has partnered with Posterscope to launch a campaign for the ongoing FIFA World Cup 2018.

     

    The core objective of the campaign was to build awareness about TelStar – the official football that is being used in FIFA world cup and to celebrate the pure joy of football as well as its fans. The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football – both players and fans – across various age groups.

     

    Said Sean Van Wyk, Senior Marketing Director, Adidas India: “The love for football is growing massively in India with each passing year and we wanted to kickstart the celebration of the World Cup in an impactful way. The idea of this innovative billboard was to celebrate and reward the spirit of coming together as a team. The pure joy on their faces to kick the official World Cup football around the field was an amazing sight! Sport really does have the power to change lives.”

     

    Added Rajni Menon, CEO, Carat India: “This is yet another example of media convergence in planning where a superb activation on outdoors is working in tandem with digital. The objective was to drive innovation at local level with a scaled outreach to a larger online audience. It was a great way to celebrate the growing euphoria around FIFA in a way that brings out the pure joy of football.”

     

     

  • Launches a digital campaign showcasing Nishchay Luthra – an 18-year old Indian athlete aiming for a medal in Figure Skating at the Winter Games 2018

    #FanTheFireinitiative aims to draw attention to alternate sports

    By A Correspondent

     

    Adidas has launched its latest initiative #FanTheFire to focus attention on athletes who pursue lesser followed sports. Conceptualised by Cheil India, the digital film features NishchayLuthra, an Indian figure skater who has won four international medals for India and is a nine-time national gold medalist.

     

    Speaking on the campaign, Sean van Wyk, Senior Marketing Director, adidas India said: “At Adidas, we truly believe that through sport, we have the power to change lives. With #FanTheFire, we seek to shine a spotlight on athletes and sports which are not mainstream, and in turn, inspire the next generation to take up such sports.  The campaign urges fan’s to support Nishchay and we hope that the encouragement of better-known athlete’s will help him gain the necessary patronage to reach his aim of winning a medal at the Winter Games in 2018. This is our commitment to provide the fuel for Nishchay Luthra and many more like him.”

     

    Talking about the campaign, Sanjeev Jasani, Head – Digital, Cheil India said: “We feel proud of giving life to such a thought provoking campaign. We hope it fans the fire among the people of India and Nishchay gets his much deserving fans cheering for him in the coming Winter Games.”

     

  • New adidas film celebrates great players who rise above adulation & criticism to emerge as game changers

    Adidas scripts #FeelLoveUseHate for Virat Kohli

    By A Correspondent

     

    adidas has launched its latest campaign #FeelLoveUseHate featuring Indian cricket superstar Virat Kohli. A fiery persona on the field and a youth icon off it, Kohli has always been a polarising figure. On one hand are his fans who adore his every move, while on the other hand are critics and naysayers who never cease pointing fingers and question him every step of the way. For Virat, the love that he receives helps him soar while the hatred that he inspires challenges and propels him into greatness. This is the core idea that the film has been crafted around. It delves into the duality that is part of Virat’s life.

     

    The #FeelLoveUseHate campaign celebrates Virat’s unabashed flamboyance and passion for the game, not only through its messaging but also in the overall treatment of the film. Each frame is packed with action and passion. The use of special effects makes it even more gripping and cutting-edge. The campaign is being launched on digital media in the midst of the ongoing T20 World Cup. It will be supported across social media by Virat and the adidas cricket handles along with roster of athletes which include Kevin Pietersen, Chris Gayle, Rohit Sharma and Unmukt Chand amongst others.

     

    “As the world’s best sports brand, our aim is to encourage all athletes to define their own path, no matter if the world is at their feet or suddenly at their throat. In this film, through Virat, we aim to showcase how great players rise above the adulation and criticism they incite. It encapsulates adidas’ vision of inspiring performers to lead their own game and use love and hate to give it their best,” said Damyant Singh, Senior Marketing Director, adidas India.

     

    Damyant also added, “adidas is committed to cricket and this film cements our association with India’s biggest cricketing icon”.

     

    Talking about the film, Virat Kohli said, “adidas understands sports and athletes like no one else and has a unique perspective on the game. Through this film, they showcase the mental toughness required to be a professional athlete in today’s world and how I personally thrive off the Love & Hate I receive to drive my performance on the field ”.

     

  • Sports and leisure wear brand Adidas has moved its creative mandate in India from TBWA\India to DDB Mudra

    Adidas moves from one Omnicom agency to another

    By A Correspondent

     

    Sports and leisure wear brand Adidas has moved its creative mandate in India from TBWA\India to DDB Mudra. The account moved in December, but there is no official intimation from either DDB Mudra or Adidas India.

     

    According to sources, the account will be handled out of the agency’s Delhi office. It is learnt that DDB Mudra is expected to come up with a high profile multiple media campaign next month.