MxMIndia

Tag: ADFEST

  • To enter the 2015 Lotus Awards, one has to visit adfest.com and click 'Entry Submission' to submit the work

    Dates announced for ADFEST Lotus Awards

    By A Correspondent

     

    ADFEST is inviting agencies, production companies and creative studios across the Asia Pacific and Middle East to enter the 2015 ADFEST Lotus Awards.

     

    Celebrating excellence in advertising, design, production and marketing, the ADFEST 2015 Lotus Awards will include 18 categories including Film Lotus, Press Lotus, Outdoor Lotus, Radio Lotus, Interactive Lotus, Mobile Lotus, Direct Lotus, Promo Lotus, Design Lotus, Print Craft Lotus, Film Craft Lotus, New Director Lotus, Media Lotus, Branded Content & Entertainment Lotus, Effective Lotus, Integrated Lotus, INNOVA Lotus, Lotus Roots.

     

    “This region is producing some of the most engaging branded content and entertainment in the world, which makes this Lotus category especially exciting,” said Vinit Suraphongchai, Chairman of the ADFEST Working Committee.

     

    There are seven sub-categories within Branded Content and Entertainment Lotus: Best Use of Fiction Film, Best Use of Non-Fiction Film, Best Use of Music, Best Use of Experiential, Best Use of Interactive & Social Media, Best Use of Games, and Best Integrated Campaign.

     

    To enter the 2015 Lotus Awards, one has to visit adfest.com and click ‘Entry Submission’ to submit the work.

     

  • Santosh Padhi, chief creative officer and co-founder of Taproot India, is joining Adfest as Jury President of the Design Lotus and Print Craft Lotus at the 2013 Lotus Awards, which run from March 17 to 19 in Pattaya, Thailand

    Paddy joins Adfest 2013 as jury president, Design Lotus & Print Craft Lotus

    By A Correspondent

     

    Santosh Padhi

    Santosh Padhi, chief creative officer and co-founder of Taproot India, is joining Adfest as Jury President of the Design Lotus and Print Craft Lotus at the 2013 Lotus Awards, which run from March 17 to 19 in Pattaya, Thailand.

     

    “The Asian region has had a love affair with craft for years. We have witnessed some wonderful marriages of the modern and the ethnic. Asians have a sea of traditions to delve into, and this region does not shy away from fearless experiments when it comes to art, craft and design,” says Padhi.

     

    Popularly known as ‘Paddy’, Padhi started his advertising career 18 years ago. After a 10-year stint at Leo Burnetthe startedTaproot India, which ranked amongst the Top 20 Independent Agencies in the world in a recent Cannes Survey, and was the Best Performing Agency from India at Adfest 2010.

     

    “Paddy’s credentials as an art director and designer are formidable. He has been involved in some of India’s most celebrated print campaigns, which makes him our undisputed choice as Jury President of Design and Print Craft in 2013,” says Jimmy Lam, President of Adfest.

     

    Taproot’s campaign for Conqueror Papers was the 11th most awarded print campaign in the world in the Gunn Report 2011.

     

    Padhi also holds the record for the most number of Cannes Lions won by an individual Indian creative from India, and was also voted the 3rd Best Art Director in the World in a survey conducted by Campaign UK in 2009-2010.

     

    “Adfest is one of the oldest, most reputed and celebrated award shows this region has. It values all things uniquely Asian – be it Asian culture, traditions, insights or behavior. Its delightful venue near the beaches of Pattaya just adds to its charm. To have one’s work applauded in such a vibrant atmosphere is amazing indeed,” he says.

     

  • Mr Roy or Sid, as he is fondly known, will be responsible for Happy's operations across branches

    Happy gets Siddhartha Roy as COO

    By A Correspondent

     

    With operations kicking off recently in Mumbai, Bangalore-based creative agency Happy has welcomed Siddhartha Roy as their first Chief Operating Officer. In a short span of five years, Happy has grown to a team of over 30, and a newly appointed COO marks the beginning of big things to come from the Idea Shop.

     

    Mr Roy or Sid, as he is fondly known, will be responsible for Happy’s operations across branches. He has over 16 years in the business, of which 10 years were spent with Ogilvy in Mumbai, Bangalore and Sri Lanka.  Besides Ogilvy, he has worked with Ambience and Everest as well as loyalty marketing specialists, DIREM.

     

    He has been associated with a diverse spread of categories and brands such as FMCG (Cadbury, ITC Foods, Nestle, Coke, Ceylon Tobacco Company), Telecom (Hutch/Vodafone, Reliance, Sri Lanka Telecom), Web (Yahoo) and Retail (Madura Garments). His contribution extends to several campaigns that have been awarded for not only marketing effectiveness but creative excellence as well. In Phoenix Ogilvy – Sri Lanka, Sid set up & headed the Strategic Planning cell along with leading Account Management.

     

    “I think there are seismic changes taking place in the business of communications today. Gone are the days of agency imperialism. While marketers are looking for ‘ideas’, large network agencies are increasingly selling ‘processes’. And over the past few years, Happy has been successfully capitalizing on this need-gap. This is the primary reason for me to join the HAPPY family – and I’m extremely excited about it,” said Mr Roy.

     

    “Kartik and Praveen have been doing a fabulous job over the past few years to create and keep conversations alive around Happy with their work. My mandate at Happy is to partner them in augmenting the same while driving business efficiencies,” he added.

     

    On the new appointment, co-founder and CEO, Kartik Iyer commented: “Praveen and myself have done things by ourselves so far. We think it’s time to take a more structured approach to reach our goals. He comes with the right level of experience combined with the hunger to do the unexpected – this is very much the DNA of Happy. Known as the ‘oldmonkster’ among friends, we think he is the perfect fit as our COO. We welcome him and are very confident this addition will take things to a whole new level. In fact, it already has.”

     

    Happy is responsible for the much appreciated Flipkart campaigns featuring little kids which won a silver at the Asia Pacific Adfest in Pattaya this year. They are also well known globally for their ‘Lee – Never Wasted’ shopping bag design, which won them a Cannes nomination. Happy was also the agency behind the highly acclaimed Incredible India tourism commercial titled the ‘post card’.

     

  • He was the jury president for Film some years ago at ADFEST and now he will oversee the Press Lotus jury panel

    Prasoon Joshi is Jury Prez of Press Lotus @ Adfest 2012

    By A Correspondent

     

    Prasoon Joshi, executive chairman and CEO, McCann WorldgroupIndiais joining ADFEST’s all star line-up of jury presidents in 2012, overseeing the Press Lotus jury panel.

     

    As Regional ECD for McCann Erickson (Asia Pacific), Mr Joshi is one of the region’s most powerful advertising creatives. He was recently mandated with the leadership of McCann Erickson’s worldwide Creative Council, making him the most influential creative executive in the network.

     

    “I was jury president for Film some years ago at ADFEST, and today the quest for excellence remains intact. ADFEST is one of the oldest advertising communication festivals, which understands and appreciates the unique cultural fabric of Asia. It has experimented and has tried to reinvent itself and stay relevant in these changing times,” said Mr Joshi.

     

    Winner of more than 400 national and international awards, Mr Joshi also won the prestigious National Award by the President of India for his socially impactful work in 2009.

     

    “It is an honour to have Mr Joshi oversee the Press Lotus juries at ADFEST 2012. He is not just a phenomenal talent – he’s one of India’s most powerful creative executives, and we are humbled to have him accept our invitation to attend next year’s Festival,” said Jimmy Lam, president, ADFEST.

     

    The Times of India recently cited Mr Joshi amongst the nation’s Top 60 icons; while Business Today named him as one of the Top 21 Business Leaders who will shape India in the 21st century.

     

    With a postgraduate in Physics, Mr Joshi is also a prolific poet, feature film song and scriptwriter.